{"id":12292,"date":"2019-01-07T09:57:58","date_gmt":"2019-01-07T14:57:58","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12292"},"modified":"2019-01-07T09:57:58","modified_gmt":"2019-01-07T14:57:58","slug":"local-digital-ad-spending","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/local-digital-ad-spending\/","title":{"rendered":"The State of Local Digital Ad Spending \u2013 Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Did you know US local digital ad spending is estimated to grow from 60.7 billion U.S. dollars in 2017 to 71.3 billion in 2022? Check out our infographic &#8220;The State of Local Digital Ad Spending&#8221; for latest US local ad spending statistics and trends.<\/p>\n<p><!--more--><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/local-digital-ad-spending.jpg\" alt=\"The State of Local Digital Ad Spending \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/services\/landing-page-optimization\/\">Invesp Conversion Rate and Landing Page Optimization Services<\/a><\/strong><\/p>\n<p><strong>Please copy and paste this code to publish this image on your blog or website.\u00a0<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/local-digital-ad-spending.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/local-digital-ad-spending.jpg&#8221; alt=&#8221;The State of Local Digital Ad Spending \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/services\/landing-page-optimization\/&#8221;&gt;Invesp Landing page Design and Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p>40% of marketers plan on increasing their local digital spending in 2018<\/p>\n<p>80% of mobile marketers are using location-based advertising, the majority of which highlighted it as a priority<\/p>\n<p>Location-targeted mobile ad spend is estimated to be half of all mobile ad spend and reach $32.4 billion by 2021<\/p>\n<p>Nearly two-thirds of marketers use location data for targeting ads and promotions, and nearly half for location-based offers<\/p>\n<p>Local Inventory Ads (LIA) accounted for 19% of all Google Shopping clicks on phones.<\/p>\n<p>More than 8 out of 10 marketers say location-based advertising and marketing produced growth in their customer base (85%), higher response rates (83%), and higher customer engagement (83%)<\/p>\n<p>Using location data also gave them a deeper knowledge of their customers\u2019 needs and interests (77%), improved ROI for their marketing and ad campaigns<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Did you know US local digital ad spending is estimated to grow from 60.7 billion U.S. dollars in 2017 to 71.3 billion in 2022? Check out our infographic &#8220;The State of Local Digital Ad Spending&#8221; for latest US local ad spending statistics and trends.<\/p>\n","protected":false},"author":50,"featured_media":12295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[647],"class_list":["post-12292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-local-ad-spending"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12292"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12295"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}