{"id":12354,"date":"2019-06-10T17:31:52","date_gmt":"2019-06-10T22:31:52","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12354"},"modified":"2026-08-10T19:39:27","modified_gmt":"2026-08-10T19:39:27","slug":"my-thoughts-on-basecamp-new-head-of-marketing-position","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/my-thoughts-on-basecamp-new-head-of-marketing-position\/","title":{"rendered":"My thoughts on Basecamp new head of marketing position"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12354\" class=\"elementor elementor-12354\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-759f06cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"759f06cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4999876a\" data-id=\"4999876a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f2ee8c elementor-widget elementor-widget-text-editor\" data-id=\"38f2ee8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I have been a fan of the work from\u00a0<a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a>\u00a0for\u00a0a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp.<\/p><p>Ayat mentioned that Jason <a href=\"https:\/\/m.signalvnoise.com\/basecamp-is-hiring-a-head-of-marketing\/\">posted<\/a> recently about a new position at Basecamp &#8211; a head of marketing. So, before reading the job details and what it entails, I thought to myself, if I were responsible for hiring a &#8220;head of marketing&#8221; at Basecamp, what would I ask him to do?<\/p><p>This would also make for an interesting case study away from many of the tactical marketing advice that is abundant on the web.<\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/my-thoughts-on-basecamp-new-head-of-marketing-position\/#more-12354\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading My thoughts on Basecamp new head of marketing position\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>I have been a fan of the work from\u00a0Basecamp\u00a0for\u00a0a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp. Ayat mentioned that Jason posted recently about a new position at Basecamp &#8211; a head of marketing. So, before [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12354"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12354\/revisions"}],"predecessor-version":[{"id":101261,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12354\/revisions\/101261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12355"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}