{"id":12433,"date":"2019-07-31T13:11:08","date_gmt":"2019-07-31T18:11:08","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12433"},"modified":"2026-08-10T18:25:24","modified_gmt":"2026-08-10T18:25:24","slug":"writing-effective-qualitative-research-notes","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/writing-effective-qualitative-research-notes\/","title":{"rendered":"Writing effective qualitative research notes"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12433\" class=\"elementor elementor-12433\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-785f466d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"785f466d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7061269\" data-id=\"7061269\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6618c78 elementor-widget elementor-widget-text-editor\" data-id=\"6618c78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With all the hype around video and voice recordings, it\u2019s easy to think that note-taking is no longer necessary. Let\u2019s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper \u2014and this comes with its own set of advantages and disadvantages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether we are conducting a focus group, or we are carrying out in-depth <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/voice-of-the-customer\/\"><span style=\"font-weight: 400;\">customer interviews<\/span><\/a><span style=\"font-weight: 400;\">. Or, maybe we are conducting a <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/usability-design-for-a-better-user-experience\/\"><span style=\"font-weight: 400;\">usability<\/span><\/a><span style=\"font-weight: 400;\"> test to eliminate the risk of creating a wrong website. Whatever the case, taking notes is, and will remain, a worthy and valuable part of our\u00a0<\/span><a href=\"https:\/\/www.invespcro.com\/blog\/9-tips-to-conducting-accurate-qualitative-research\/\"><span style=\"font-weight: 400;\">qualitative research<\/span><\/a><span style=\"font-weight: 400;\"> process.\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/writing-effective-qualitative-research-notes\/#more-12433\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Writing effective qualitative research notes\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>With all the hype around video and voice recordings, it\u2019s easy to think that note-taking is no longer necessary. Let\u2019s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper \u2014and this comes with its own [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":12434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12433"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12433\/revisions"}],"predecessor-version":[{"id":101181,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12433\/revisions\/101181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12434"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}