{"id":12502,"date":"2019-08-17T08:45:10","date_gmt":"2019-08-17T13:45:10","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12502"},"modified":"2019-08-17T08:45:10","modified_gmt":"2019-08-17T13:45:10","slug":"us-online-grocery-shopping","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/us-online-grocery-shopping\/","title":{"rendered":"US Online Grocery Shopping  &#8211; Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know that\u00a0Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic &#8220;The State of US Online Grocery Shopping&#8221; for latest statistics and trends.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/us-online-grocery-shopping.jpg\" alt=\"US online grocery shopping \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p style=\"margin-bottom: 10px; border-bottom: 1px solid #ccc; font-size: 15px; padding-bottom: 10px;\">\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/cro\/\">Conversion Rate Optimization Services By Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/us-online-grocery-shopping.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/us-online-grocery-shopping.jpg&#8221; alt=&#8221;US online grocery shopping \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/cro\/&#8221;&gt;Invesp Conversion Rate Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p>70% of US shoppers could be buying groceries online by as early as 2022<\/p>\n<p><b>Estimated Online E-grocery Market Share in US<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>E-grocery market share as %age of total grocery Sales<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>3.8%<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>5.1%<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>7.1%<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>US Digital Grocery Shoppers Market Share By Channel<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Channel<\/b><\/td>\n<td><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Amazon<\/td>\n<td>36%<\/td>\n<\/tr>\n<tr>\n<td>Walmart<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>Supermarket \/ Food Store<\/td>\n<td>24%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>14%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>22% of consumers said they shop online for groceries at least once a week<\/p>\n<p><b>Online Grocery Shoppers by Gender and Generation<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Gender<\/b><\/td>\n<td><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Male<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td>Female<\/td>\n<td>49%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Generation<\/b><\/td>\n<td><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Millenials<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>Gen X<\/td>\n<td>31%<\/td>\n<\/tr>\n<tr>\n<td>Baby Boomers<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>Others<\/td>\n<td>4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Top Advantages of Online Grocery Shopping<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Advantages<\/b><\/td>\n<td><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Saves time<\/td>\n<td>53%<\/td>\n<\/tr>\n<tr>\n<td>More Convenient<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>Allows me to get item I can\u2019t find in store<\/td>\n<td>31%<\/td>\n<\/tr>\n<tr>\n<td>Saves money<\/td>\n<td>20%<\/td>\n<\/tr>\n<tr>\n<td>Provides a wider selection of products<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>Can keep stored shopping list and reorder from it<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Knows my preference \/ Shopping history<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Provides better quality products<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Provides fresher produce<\/td>\n<td>7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b><br \/>\n<\/b><b>Top Qualities Online Shoppers look for in Online Grocery Retailer<\/b><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Qualities<\/b><\/td>\n<td><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Freshness of perishable items<\/td>\n<td>68%<\/td>\n<\/tr>\n<tr>\n<td>Affordable everyday prices<\/td>\n<td>67%<\/td>\n<\/tr>\n<tr>\n<td>Convenient to use<\/td>\n<td>63%<\/td>\n<\/tr>\n<tr>\n<td>Board selection of products<\/td>\n<td>59%<\/td>\n<\/tr>\n<tr>\n<td>Openness and honesty<\/td>\n<td>58%<\/td>\n<\/tr>\n<tr>\n<td>Helpful customer service<\/td>\n<td>53%<\/td>\n<\/tr>\n<tr>\n<td>Ability to save through sales\/discount coupons<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>Quick access to customer service<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td>Easy returns process<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>Access to detailed product information<\/td>\n<td>48%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that\u00a0Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":12505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[656,657],"class_list":["post-12502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-online-grocery-shopping","tag-us-online-grocery-shopping"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12502"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12505"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}