{"id":12509,"date":"2025-10-30T15:46:20","date_gmt":"2025-10-30T15:46:20","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12509"},"modified":"2025-11-24T07:12:23","modified_gmt":"2025-11-24T07:12:23","slug":"website-polls-surveys","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/website-polls-surveys\/","title":{"rendered":"Guide to Creating Website Polls That Actually Increase Conversions"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p data-start=\"322\" data-end=\"478\">Most website polls pop up mid-scroll, block your view, and ask you something vague like <em data-start=\"449\" data-end=\"476\">\u201cHow are we doing today?\u201d<\/em><\/p>\n<p data-start=\"480\" data-end=\"594\">And yet\u2026 when done right, a single well-timed poll can uncover the exact reason your visitors aren\u2019t converting.<\/p>\n<p data-start=\"596\" data-end=\"845\">At Invesp, we\u2019ve seen this play out countless times. A checkout page with strong traffic but low completion rates. A landing page where people linger but don\u2019t click. A poll, placed thoughtfully and backed by behavioral data, can tell you <em data-start=\"837\" data-end=\"842\">why<\/em>.<\/p>\n<blockquote data-start=\"847\" data-end=\"1023\">\n<p data-start=\"849\" data-end=\"1023\">As Khalid often says, \u201cPolls give you a few data points from many people and that\u2019s their power. They\u2019re not a replacement for qualitative research, but they sharpen it.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"1025\" data-end=\"1311\">In 2025, as third-party cookies fade and customer behavior becomes more fragmented than ever, polls have regained new relevance. They\u2019re one of the last, direct ways to collect zero-party data (information users choose to share) while they\u2019re actively engaging with your site.<\/p>\n<p data-start=\"1548\" data-end=\"1703\">In this guide, we\u2019ll show you how to design, time, and phrase polls that actually help you increase conversions not irritate your visitors. You\u2019ll learn:<\/p>\n<ul data-start=\"1704\" data-end=\"1973\">\n<li data-start=\"1704\" data-end=\"1744\">\n<p data-start=\"1706\" data-end=\"1744\">When to run a poll (and when not to)<\/p>\n<\/li>\n<li data-start=\"1745\" data-end=\"1814\">\n<p data-start=\"1747\" data-end=\"1814\">How to craft data-driven questions that yield actionable insights<\/p>\n<\/li>\n<li data-start=\"1815\" data-end=\"1905\">\n<p data-start=\"1817\" data-end=\"1905\">The types of poll questions that reveal motivators, barriers, and missed opportunities<\/p>\n<\/li>\n<li data-start=\"1906\" data-end=\"1973\">\n<p data-start=\"1908\" data-end=\"1973\">And how to integrate poll findings into your wider CRO strategy<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1975\" data-end=\"2099\">Polls don\u2019t have to be noise. When used with intention, they become a mirror, reflecting the truth behind your data.<\/p>\n<h2><span style=\"font-weight: 400;\">Poll questions: where to begin<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Writing poll questions is not about brainstorming a list of questions and typing them out on the poll software you intend to use. The process is not a pushover, prior to the exercise, a lot of research has to be done. Most Digital Marketers begin thinking about writing poll questions the very moment they need immediate feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s far from the best way of coming up with poll questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you need to have done enough research beforehand to enable you to come up with effective questions that will guarantee actionable feedback. The first question you need to ask yourself is, \u201c<\/span><i><span style=\"font-weight: 400;\">What kinds of insights do we want from this poll?<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To answer this question, take a step back and consider other CRO activities <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/heuristic-evaluation-your-complete-guide\/\"><span style=\"font-weight: 400;\">Heuristic Evaluations<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/google-analytics-metrics-impact-conversion-rate-optimization\/\"><span style=\"font-weight: 400;\">Analytics<\/span><\/a><span style=\"font-weight: 400;\"> assessment, Heatmap, and <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/using-session-replay-videos-to-identify-conversion-problems-on-a-website\/\"><span style=\"font-weight: 400;\">Video Recording Analysis<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/usability-testing\/\"><span style=\"font-weight: 400;\">Usability Testing<\/span><\/a><span style=\"font-weight: 400;\">, and customer interviews. The information that we derive from these activities allows us to make assumptions that are then further confirmed through polling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><span style=\"font-weight: 400;\">after conducting 10 customer interviews, most respondents say that they typically go through a job change before subscribing to a specific service. In order to confirm this over a wider range of customers, a poll could be launched to ask if customers have recently experienced a job change.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Understanding who you are polling<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Casting a wide net is never a good idea with polling. You need to determine the goal <\/span><span style=\"font-weight: 400;\">\u2014who you are targeting with the poll (members, nonmembers, certain demographics, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assuming that the poll is to be set on an <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-abandonment-rates\/\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> site, do you know the <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/optimize-website-online-buying-cycle-stages\/\"><span style=\"font-weight: 400;\">buyer\u2019s journey <\/span><\/a><span style=\"font-weight: 400;\">stage that your targeted audience is in? It may be time-consuming upfront to track your visitors\u2019 activities on your websites, but digital marketers need to understand the website traffic in relation to where visitors are in the buyer\u2019s journey so that they can write poll questions that resonate with visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you may know, at any given time, your web visitors are all at different stages in their journeys towards a purchase. People do not always follow the sequence of the buying journey, some visitors may skip other stages, and this makes this process a bit challenging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, here are the five stages of the buyer\u2019s journey are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Awareness stage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consideration stage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decision stage\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Action stage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post action stage\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><b>How then do you decipher the buyer stage that your web visitors are in?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/how-to-tell-what-stage-of-the-buyers-journey-your-website-visitors-are-in\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> suggests this:\u00a0<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">Segment and report on the different types of website traffic, you can create a funnel-type dashboard to see your entire pipeline segmented by buyer\u2019s journey stage.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Here is a brief discussion on how you can tell what stage of the buyer\u2019s journey your website visitors are in.\u00a0<\/span><\/p>\n<ul>\n<li><b>Awareness stage<\/b><span style=\"font-weight: 400;\">: most of your visitors are in this stage. They are aware of the products or services you are offering. So when they visit your website, they interact with your content, searching and looking for answers.\u00a0<\/span><\/li>\n<li><b>Consideration stage<\/b><span style=\"font-weight: 400;\">: the amount of this type of website visitors is significantly lesser than those on the awareness stage. They usually visit your product pages, benefits or features pages and the \u201cAbout Us\u201d page.\u00a0<\/span><\/li>\n<li><b>Decision stage<\/b><span style=\"font-weight: 400;\">: this kind of visitors spend time at your pricing page, visit the \u201cContact Us\u201d page and go through your case studies deciding whether to make a purchase or not.<\/span><\/li>\n<li><b>Action<\/b><span style=\"font-weight: 400;\">: these visitors know your product or service and they know exactly what it would take to become a customer. They are easy to identify because they complete a purchase.\u00a0<\/span><\/li>\n<li><b>Post-action stage<\/b><span style=\"font-weight: 400;\">: this depends on the products you are because some products are a once-in-a-lifetime purchase. In such cases, you do not have to expect customers to come back.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you do not know the phase that your targeted audience is in, you may be at risk of asking the wrong questions, asking the right questions to the wrong users, or even worse, setting up a poll on the wrong page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have a clearly defined goal and you have figured out the phase which your targeted visitors are in, then you have to determine the type of poll you intend to run. Generally, there are four main types of polls:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A poll that appears seconds after page loads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A poll that appears after a short delay.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A poll that appears when the user intends to exit the page by closing the browser tab.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A poll that appears when users reach the bottom of the page.\u00a0 <\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Data-driven poll questions\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most of Digital Marketers are still challenged when it comes to writing effective data-driven poll questions. Much of that challenge can be traced back to a failure to collect and use data to inform your user research techniques.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, poll questions shouldn\u2019t be crafted based on gut-feelings or assumptions. It\u2019s much more effective to let your users\u2019 behavior drive the creation of your poll questions <\/span><span style=\"font-weight: 400;\">\u2014 or else you risk coming up with irrelevant questions that visitors don\u2019t really relate to. And if you are aiming to get genuine valuable feedback from your website visitors, the data you use to write poll questions has to be accurate as well as relevant to your goals.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/blogging\/how-to-write-data-driven-posts\/\"><span style=\"font-weight: 400;\">Single Grain<\/span><\/a><span style=\"font-weight: 400;\"> gave a sweet explanation of data-driven approach:\u00a0<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">The data-driven approach focuses on creating high-quality posts that solve the audience\u2019s problems or issues they care about by offering proof and backing up every claim with scientific findings, data, and up-to-date research.<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Crafting data-driven poll questions doesn\u2019t have to be overly complicated. Often times, the power of data is limited to measuring the effectiveness of campaigns and tracking how health the brand is, but smart Digital Marketers know that data can give you ideas on how to craft poll questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, here are the different types of poll questions:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poll questions on motivators<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poll questions on barriers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poll questions on hooks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poll questions uncovering missing content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poll questions that solicit feedback\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poll questions on satisfaction\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Poll questions on motivators<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Basically, motivator questions can help you understand why are people coming to your site. The feedback you get from these types of questions helps you know where your real value as a brand is.\u00a0\u00a0<\/span><\/p>\n<p><b>Allow me to share with you a short story<\/b><span style=\"font-weight: 400;\">: I remember sitting aside two of my colleagues, a two months ago, and watching hundreds of <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/using-session-replay-videos-to-identify-conversion-problems-on-a-website\/\"><span style=\"font-weight: 400;\">session replay videos<\/span><\/a><span style=\"font-weight: 400;\"> of a website of one of our clients in the e-commerce space. The aim was to see if users were seeing the CTAs on the site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, as we watched the videos, we noticed that some users were scrolling aimlessly without clicking on any button. Some visitors would just open a page, and that\u2019s it, no mouse movements <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">if you ask any optimizer, such behavior is suspicious. I mean, imagine someone walks into your store and suddenly they stand still for quite some time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After having seen such surprising behaviors, we were curious and we wanted to understand the motives. To do this, we set a poll that asked visitors to give an explanation of why they were on the site.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-12517 aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/aaaa.png\" alt=\"\" width=\"680\" height=\"226\" data-wp-pid=\"12517\" \/><\/div>\n<p><span style=\"font-weight: 400;\">One thing about using data is that it guards against biases.\u00a0 Odds are extremely good that we would have tailored a completely irrelevant question that would have led us to get misleading feedback, thanks to session replay <\/span><b>data<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the answers to these questions will not only help you to understand certain user behavior, but you will be able to uncover the hidden value of your client\u2019s business.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Poll questions on barriers\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several reasons that may cause visitors not to convert on a website. <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/fears-uncertainties-and-doubts-reducing-visitor-anxieties-to-increase-conversions\/\"><span style=\"font-weight: 400;\">Fears, uncertainties, and doubts<\/span><\/a><span style=\"font-weight: 400;\"> also make the list. Polling your visitors can help you to pinpoint the exact barriers they are facing on your site. Reducing their FUDs will not only earn you the trust of your customers, but it can also ultimately increase your conversion rate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you are going through the reports on Google Analytics and it reveals to you that a number of visitors are exiting your website in one of the funnel pages. Chances are, you will assume that there is a usability problem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to confirm this assumption, you can launch a poll to ask your customers if there is anything preventing them from making a purchase or if there is anything on the site that doesn\u2019t work the way they expected it to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This poll can be set on the exact funnel page with the highest exit rate. From the responses you get, you can come up with an optimization solution by implementing the customer\u2019s recommendations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on what your qualitative or quantitative data tells you, here are some of the poll questions on barriers you can use:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there anything preventing you from completing your purchase?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s the one thing that nearly stopped you from placing your order?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Was there anything about this checkout process that we should improve?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What prevented you from doing what you came to the site to do?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was your biggest fear or concern about using us?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was your biggest fear or concern about purchasing from us?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you did not make a purchase today, can you tell us why not?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What would\u2019ve convinced you to complete the purchase of the item(s) in your cart?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you have any questions before you complete your purchase?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What could we do to make our website more useful?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there anything on this site that doesn\u2019t work the way you expected it to?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Poll questions on Hooks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hooks are the exact reasons why your visitors prefer buying your products rather than from your competitors. So poll questions on hooks seek to reveal the reasons behind the purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answers to these questions can give crucial insights about key features of your products that got them hooked, the valuable persuasion techniques that you were not aware of and they can also help you identify areas of improvement.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make you understand, let\u2019s say that a Google Analytics report indicates that most of your conversions, this week, were made by returning visitors. In such a case, you may need to ask your visitors: <\/span><i><span style=\"font-weight: 400;\">Why did you choose to buy our products over others<\/span><\/i><span style=\"font-weight: 400;\">? Or this: <\/span><i><span style=\"font-weight: 400;\">What is the thing you like the most about our products<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice one thing, both questions are facilitated by the information gathered from GA. The questions are targeted towards specific customers who have made a purchase. If it wasn\u2019t for the data we saw in GA, do you think we may have thought of asking such questions?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Polls uncovering missing content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the worst mistakes you can make as a Digital Marketer is assuming that the information you are providing on your site is enough. The truth is, you can\u2019t be so sure unless you get a confirmation from the exact people who use your website.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can\u2019t just throw a question to them from nowhere. You can ask your visitors about missing content if you notice a suspicious behavior may be when assessing other CRO activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To show you what I mean, let&#8217;s say you are conducting a usability test, and you notice that some of your participants are struggling to find the information you tasked them to find. But in order to see if other users are facing the same challenge, you can launch a poll on your website asking more visitors if they are able to find what they are looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From this kind of polls, you are likely to get shocking responses \u2014<\/span><span style=\"font-weight: 400;\">as some people may say that they are not seeing the information which is clearly shown on the page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is a list of some of our favorite questions that we use on polls that aim to unveil the missing content. They may not work for you unless they are backed by the data derived from other CRO activities.\u00a0\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">For category pages:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What other products would you like to see us offer?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can we enhance the selection on the page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Were you able to find the products\/information you were looking for?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What other information would you like to see on this page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you use the filtration to look for the items you want on the page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the filtration on the page easy to use?<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">For Product Pages<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What other information would you like to see on this page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the description and product information sufficient on this page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you able to locate all the information you need on this page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are the images sufficient for the product?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What can we do to improve this page?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Poll questions that solicit feedback<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A poll question that solicits feedback is exactly what it is <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">they ask visitors about their opinions on a specific feature, product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Marketers and Salespeople usually use these types of questions when they are not sure about the quality of their services or when they have introduced a new feature on the site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, suppose you have done a heuristic assessment of your website\u2019s user interface, and you have detected some usability issues that you think your users are facing when they are interacting with your site. But to be sure, you can run a poll that asks visitors a question like this: what can we improve on our site to make it more user-friendly?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or maybe let&#8217;s say your website provides three services, and the Google Analytics data reveals to you that users are acquiring two services. You may consider discontinuing offering the service that is not getting much attention, but before you and your team make any final conclusions, set a poll and ask for your users\u2019 feedback. In this scenario, you can ask this question:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How would you feel if we discontinued offering [service name]<\/span><\/i><span style=\"font-weight: 400;\">?\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Poll questions on satisfaction\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poll questions on satisfaction are meant to solicit responses that show what visitors are probably thinking about your website. By asking these types of questions, you can also get to know if your current customers are going to recommend your products or services to their friends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in order to ask these questions, it\u2019s best if you look into your analytics data and see what is the percentage of new visitors vs. returning visitors. If the data shows a low percentage of returning users, then you have to further investigate by launching a poll that asks this question: <\/span><i><span style=\"font-weight: 400;\">does the content on our website meet your expectations<\/span><\/i><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Here are some of the questions you can use to measure <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/what-is-customer-satisfaction\"><span style=\"font-weight: 400;\">customer satisfaction<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How likely would you recommend our product\/service to your friends?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Could you please rate your website experience today from 1 (poor) to 5 (very good)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How did you enjoy your website experience today?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did our website meet your expectations?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there anything on this site that doesn\u2019t work the way you expected it to?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Poll questions to validate data findings\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the more important roles for polling at Invesp is when we detect there is a particular trend in data and information customers are providing and we need to validate it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, for every project, we conduct interviews with customers. For one particular client, the customers spoke of the competing elements when determining the reason for the purchase, as well as the emotional connection that leads them to subscribe to our client\u2019s service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We only interview a handful of customers, so in order to validate the information we run a poll to understand whether or not the majority of customers share the same experiences. We can then safely use the information in marketing materials and CRO changes on the site.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up&#8230;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, there you have it. Yes, poll pop-ups may be annoying, but they don\u2019t have to be, you just have to be strategically about how you come up with them and where you place them. Allow data to take the lead, then you will most likely get useful insights. There is actually a ton of data to draw from when working on poll questions.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Most website polls pop up mid-scroll, block your view, and ask you something vague like \u201cHow are we doing today?\u201d And yet\u2026 when done right, a single well-timed poll can uncover the exact reason your visitors aren\u2019t converting. At Invesp, we\u2019ve seen this play out countless times. A checkout page with strong traffic but low [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":96638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[535,658],"class_list":["post-12509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux","tag-surveys","tag-website-polls"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12509"}],"version-history":[{"count":2,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12509\/revisions"}],"predecessor-version":[{"id":100488,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12509\/revisions\/100488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/96638"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}