{"id":1252,"date":"2009-02-17T10:09:59","date_gmt":"2009-02-17T15:09:59","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/business\/emotional-targeting-smart-marketing-or-virtual-sucker-punch.html"},"modified":"2026-08-10T18:37:12","modified_gmt":"2026-08-10T18:37:12","slug":"emotional-targeting-smart-marketing-or-virtual-sucker-punch","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/emotional-targeting-smart-marketing-or-virtual-sucker-punch\/","title":{"rendered":"Emotional Targeting- Smart Marketing or Virtual Sucker Punch?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1252\" class=\"elementor elementor-1252\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7788f6f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7788f6f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-482ba892\" data-id=\"482ba892\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca8e1af elementor-widget elementor-widget-text-editor\" data-id=\"4ca8e1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/istock-000005036732xsmall.jpg\" alt=\"emotional targeting\" width=\"160\" height=\"240\" align=\"left\" border=\"0\" \/><\/p><p>A few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube.<\/p><p>The theme of the video was sexual abuse\/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. The daughter sat idly by, enjoying herself and smiling all the way through.<\/p><p>After I finished watching the video, I couldn\u2019t help but wonder about the marketing behind it. What struck me most about it was that it aimed to scrape the barrel of humanity in the hopes of inspiring an evolved outlook in viewers.<\/p><p>Although it was an extreme example, it got me thinking about emotional marketing and the way that some businesses choose to use negative emotions to incite positive actions in prospects. At least, it would be a positive action for the business- a sale.<\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/emotional-targeting-smart-marketing-or-virtual-sucker-punch\/#more-1252\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Emotional Targeting- Smart Marketing or Virtual Sucker Punch?\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube. The theme of the video was sexual abuse\/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[191,79,60,192],"class_list":["post-1252","post","type-post","status-publish","format-standard","hentry","category-sales-marketing","tag-emotional","tag-marketing","tag-sales","tag-targeting"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":101220,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1252\/revisions\/101220"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}