{"id":12600,"date":"2019-09-25T09:17:01","date_gmt":"2019-09-25T14:17:01","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12600"},"modified":"2019-09-25T09:17:01","modified_gmt":"2019-09-25T14:17:01","slug":"influencer-marketing-fraud","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/influencer-marketing-fraud\/","title":{"rendered":"Influencer Marketing Fraud &#8211; Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Did you know\u00a0Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.<!--more--><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/influencer-marketing-fraud.jpg\" alt=\"Influencer Marketing Fraud \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a style=\"background-color: #c4c4c4; border: 1px dashed black;\" href=\"https:\/\/www.invespcro.com\/cro\/\">Conversion Rate Optimization Services By Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/influencer-marketing-fraud.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/influencer-marketing-fraud.jpg&#8221; alt=&#8221;Influencer Marketing Fraud \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/cro\/&#8221;&gt;Invesp Conversion Rate Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p><a style=\"background-color: #c4c4c4; border: 1px dashed black;\" href=\"https:\/\/www.invespcro.com\/blog\/influencer-marketing\/\">Influencer marketing<\/a> spend is estimated to be $8.5 billion in 2019 and to hit up to $10 billion by 2020<\/p>\n<p>50% of marketers named spotting fake followers as a chief challenge of influencer marketing<\/p>\n<p>63% of marketers and brands admitted to having personal experience with influencer fraud in past campaigns<\/p>\n<p>Up to 20% of mid-level <a style=\"background-color: #c4c4c4; border: 1px dashed black;\" href=\"https:\/\/www.invespcro.com\/blog\/social-media-influencers\/\">influencers<\/a> between 50,000 and 100,000 followers are likely fraudulent<\/p>\n<p>Up to 24% of influencers have falsely manipulated their engagement numbers<\/p>\n<p>Approximately 38 % of influencers resorting to tactics that artificially inflate their posts\u2019 comment numbers<\/p>\n<p>Over 60% of influencers use artificial methods of Instagram growth<\/p>\n<p>More than 22% of influencers have suspicious growth anomalies<\/p>\n<p>Over 38% of influencers use suspicious methods to grow their engagement<\/p>\n<p>Up to 50% of engagement levels on sponsored content is fake<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Did you know\u00a0Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.<\/p>\n","protected":false},"author":50,"featured_media":12605,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[524,659],"class_list":["post-12600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-influencer-marketing","tag-influencer-marketing-fraud"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12600"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12605"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}