{"id":12827,"date":"2019-12-11T14:47:19","date_gmt":"2019-12-11T19:47:19","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12827"},"modified":"2026-08-12T11:55:19","modified_gmt":"2026-08-12T11:55:19","slug":"the-illusion-of-completeness-how-to-break-this-fatal-ux-design-mistake","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/the-illusion-of-completeness-how-to-break-this-fatal-ux-design-mistake\/","title":{"rendered":"The illusion of Completeness: How to break this fatal UX design mistake"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12827\" class=\"elementor elementor-12827\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bea51b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bea51b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a88a23b\" data-id=\"1a88a23b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606ac0c9 elementor-widget elementor-widget-text-editor\" data-id=\"606ac0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Why are users not scrolling on this site<\/span><\/i><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is the question that springs into the mind of most <\/span><span style=\"font-weight: 400;\">digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the <\/span><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">above the fold<\/span><\/i><span style=\"font-weight: 400;\">\u201d content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If it were 1996 \u2013 in the early years of the dotcom industry \u2013 this wasn\u2019t going to be a concern since users were not expected to scroll. The design of the early websites was centered on the \u201c<\/span><i><span style=\"font-weight: 400;\">above the fold<\/span><\/i><span style=\"font-weight: 400;\">\u201d concept and pagination in browsing tasks was the norm. Clicking was interpreted as interaction (and it still is) and it was enough.\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/the-illusion-of-completeness-how-to-break-this-fatal-ux-design-mistake\/#more-12827\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading The illusion of Completeness: How to break this fatal UX design mistake\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Why are users not scrolling on this site?\u00a0 This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the \u201cabove the fold\u201d content.\u00a0 If it were 1996 \u2013 in the early years of the dotcom industry \u2013 [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":12828,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12827"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12827\/revisions"}],"predecessor-version":[{"id":101519,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12827\/revisions\/101519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12828"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}