{"id":12940,"date":"2020-03-28T09:06:54","date_gmt":"2020-03-28T09:06:54","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12940"},"modified":"2024-05-03T17:06:39","modified_gmt":"2024-05-03T17:06:39","slug":"murkier-waters-ahead-evaluating-marketing-priorities-for-growth","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/murkier-waters-ahead-evaluating-marketing-priorities-for-growth\/","title":{"rendered":"Murkier Waters Ahead: Evaluating Marketing Priorities for Growth"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p dir=\"ltr\">How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?<\/p>\n<p dir=\"ltr\">These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.<\/p>\n<p dir=\"ltr\">If you think about it, the answers to these questions are not as straightforward as one would imagine \u2013 they are sophisticated and thought-provoking.<!--more--><\/p>\n<p dir=\"ltr\">Join <a href=\"https:\/\/www.linkedin.com\/in\/khalidh\/\">Khalid<\/a>, Co-Founder and CEO of Invesp, as he shares insights on creating a marketing strategy that positions your brand in a way that will help you make strategic growth decisions.<\/p>\n<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><iframe  id=\"_ytid_87222\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BvJ0ms7o-FI?autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/figure>\n<p dir=\"ltr\">From this webinar, you will walk away with:<\/p>\n<ul>\n<li class=\"lplh-26\">An understanding of the playing field you are on: We start by asking tough questions to understand the current situation, what assumptions are we making (valid and invalid), and outlining a variety of plausible and feasible immediate actions.<\/li>\n<li class=\"lplh-26\">A solid understanding of the bee-hive role in marketing: how to structure your marketing investment to generate the highest possible ROI.<\/li>\n<li class=\"lplh-26\">Knowledge of when to expand your spend and when to hold the line and save yourself from a lot of headaches.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions? These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis. If you think about it, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[257],"class_list":["post-12940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-webinar"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12940"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12940\/revisions"}],"predecessor-version":[{"id":98215,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12940\/revisions\/98215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12943"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}