{"id":12991,"date":"2020-04-15T15:54:06","date_gmt":"2020-04-15T20:54:06","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12991"},"modified":"2026-01-20T02:25:43","modified_gmt":"2026-01-20T02:25:43","slug":"8-e-commerce-discounting-mistakes-that-can-be-toxic-to-your-brand","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/8-e-commerce-discounting-mistakes-that-can-be-toxic-to-your-brand\/","title":{"rendered":"8 e-Commerce Discounting Mistakes that can be toxic to your Brand"},"content":{"rendered":"Reading Time: <\/span> 10<\/span> minutes<\/span><\/span>

Ever discounted some of your products on your e-Commerce website<\/a> and watched it backfire just a few hours after activating the promotion?\u00a0<\/span><\/p>\n

Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. <\/span>It often seems like discounts are the no-brainer way to boost sales<\/a> or to attract more traffic to both online and offline stores.<\/span><\/p>\n

But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop.\u00a0<\/span><\/p>\n

Why?\u00a0<\/span><\/p>\n

<\/p>\n

Sometimes it\u2019s because we set unrealistic expectations. But in most cases, we offer discounts without considering the impact they will have on the brand<\/a>.\u00a0\u00a0<\/span><\/p>\n

I\u2019ve collected 8 discounting blunders that most marketers, who cruise in the e-Commerce space, often make. But before we take a deep dive into any of these mistakes, let\u2019s start by looking at the reason why we offer discounts in the first place<\/span>.\u00a0\u00a0<\/span><\/p>\n

Purpose of offering a discount promo<\/span><\/h3>\n

E-commerce shops offer discounts for the same reasons as offline stores. Discounting is a quick and fast way of attracting customers \u2013but that shouldn\u2019t be the main reason why you’re offering discounts.<\/p>\n

If you only think of discounts as a sales strategy<\/a>, then you\u2019re minimizing their power.\u00a0 Other than increasing sales, discounting can offer more to your brand<\/strong>, if they\u2019re well-thought-out.<\/p>\n

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So when it comes to discounts, \u2018increasing sales\u2019 should always take a back seat and let your brand drive the whole strategy. Creating a positive brand experience should be the main reason you offer discounts. So, before you come up with a discount strategy, think of these questions:<\/p>\n