{"id":12991,"date":"2020-04-15T15:54:06","date_gmt":"2020-04-15T20:54:06","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=12991"},"modified":"2026-08-10T17:45:09","modified_gmt":"2026-08-10T17:45:09","slug":"8-e-commerce-discounting-mistakes-that-can-be-toxic-to-your-brand","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/8-e-commerce-discounting-mistakes-that-can-be-toxic-to-your-brand\/","title":{"rendered":"8 e-Commerce Discounting Mistakes that can be toxic to your Brand"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12991\" class=\"elementor elementor-12991\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-241d2ed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"241d2ed9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e7e942\" data-id=\"42e7e942\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2daae418 elementor-widget elementor-widget-text-editor\" data-id=\"2daae418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ever discounted some of your products on your <a href=\"https:\/\/www.invespcro.com\/blog\/31-e-commerce-conversion-rate-optimization-ideas-you-must-try\/\">e-Commerce website<\/a> and watched it backfire just a few hours after activating the promotion?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. <\/span><span style=\"font-weight: 400;\">It often seems like <a href=\"https:\/\/www.invespcro.com\/blog\/how-discounts-affect-online-consumer-buying-behavior\/\">discounts are the no-brainer way to boost sales<\/a> or to attract more traffic to both online and offline stores.<\/span><\/p><p><span style=\"font-weight: 400;\">But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Why?\u00a0<\/span><\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/8-e-commerce-discounting-mistakes-that-can-be-toxic-to-your-brand\/#more-12991\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading 8 e-Commerce Discounting Mistakes that can be toxic to your Brand\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Ever discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion?\u00a0 Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":13095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,11],"tags":[],"class_list":["post-12991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=12991"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12991\/revisions"}],"predecessor-version":[{"id":101035,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/12991\/revisions\/101035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/13095"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=12991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=12991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=12991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}