{"id":13054,"date":"2020-04-22T14:21:38","date_gmt":"2020-04-22T19:21:38","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=13054"},"modified":"2026-08-15T22:22:53","modified_gmt":"2026-08-15T22:22:53","slug":"ecommerce-discount-pricing-strategies","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/ecommerce-discount-pricing-strategies\/","title":{"rendered":"11 E-Commerce Discount Pricing Strategies That Will Increase Conversion Rate of Your e-Commerce Website"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13054\" class=\"elementor elementor-13054\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403f7286 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403f7286\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fedbdf5\" data-id=\"2fedbdf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b2c93f elementor-widget elementor-widget-text-editor\" data-id=\"16b2c93f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.<\/p><p>But when executed poorly, it can program your customers to make a purchase only when a product is on sale. And that, obviously, diminishes your brand value.<\/p><p>So what is the difference between discount pricing done correctly and one that is handled incorrectly?<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/ecommerce-discount-pricing-strategies\/#more-13054\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading 11 E-Commerce Discount Pricing Strategies That Will Increase Conversion Rate of Your e-Commerce Website\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times. But when executed poorly, it can program your customers to make a purchase only when a product is on sale. And that, obviously, diminishes your brand value. So what is the difference between discount pricing done correctly [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":13113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,11,35],"tags":[],"class_list":["post-13054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-ecommerce","category-sales-marketing"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=13054"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13054\/revisions"}],"predecessor-version":[{"id":101667,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13054\/revisions\/101667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/13113"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=13054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=13054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=13054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}