{"id":1314,"date":"2009-03-31T18:36:42","date_gmt":"2009-03-31T23:36:42","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/sales-marketing\/conversational-marketing-your-conversion-starter.html"},"modified":"2026-08-10T17:39:15","modified_gmt":"2026-08-10T17:39:15","slug":"conversational-marketing-your-conversion-starter","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/conversational-marketing-your-conversion-starter\/","title":{"rendered":"Conversational Marketing: Your Conversion Starter"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1314\" class=\"elementor elementor-1314\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7be8814a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7be8814a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-381663de\" data-id=\"381663de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d36516b elementor-widget elementor-widget-text-editor\" data-id=\"6d36516b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/istock-000006428830xsmall.jpg\" alt=\"conversational marketing\" width=\"240\" height=\"159\" align=\"left\" border=\"0\" \/><\/p><p>If you believe that \u201c<a href=\"http:\/\/www.clickz.com\/3631612\">markets are conversations<\/a>\u201d, as proposed in the book <u>The Cluetrain Manifesto<\/u>, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you\u2019re having a one-sided conversation with prospects if you\u2019re not actively engaging with them.<\/p><p>This is bad if you\u2019re at all interested in using a democratic and dynamic marketing approach. Really bad.<\/p><p>First, let\u2019s describe what \u201cconversational marketing\u201d is\u2026<\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/conversational-marketing-your-conversion-starter\/#more-1314\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Conversational Marketing: Your Conversion Starter\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>If you believe that \u201cmarkets are conversations\u201d, as proposed in the book The Cluetrain Manifesto, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you\u2019re having a one-sided conversation with prospects if you\u2019re not actively engaging with them. This is bad if you\u2019re at [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[205,206,207,79],"class_list":["post-1314","post","type-post","status-publish","format-standard","hentry","category-sales-marketing","tag-collaborations","tag-conversational","tag-conversations","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=1314"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1314\/revisions"}],"predecessor-version":[{"id":101014,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1314\/revisions\/101014"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=1314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=1314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=1314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}