{"id":13178,"date":"2020-05-04T09:24:06","date_gmt":"2020-05-04T09:24:06","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=13178"},"modified":"2024-04-30T21:07:03","modified_gmt":"2024-04-30T21:07:03","slug":"how-to-understand-and-beat-competitors","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-to-understand-and-beat-competitors\/","title":{"rendered":"How to Understand and Beat Competitors!"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Understanding your competitors \u2013 whether you\u2019re just starting out a new venture or you have a deeply rooted business \u2013 is key for the success of your business.\u00a0<\/span><\/p>\n

Competition comes in many forms. It can either be direct or indirect.\u00a0<\/span><\/p>\n

Direct competitors are those businesses that offer the same products as yours. Indirect competitors do not offer the same products or services like yours, but they target the same group of customers with the goal of satisfying the same need.\u00a0<\/span><\/p>\n

So if you think about it, the definition of competition should not be restricted to products or services that look or function the same. Even if two products look or function the same, it doesn’t mean that they’re competitors.<\/p>\n

You need to know who all your competitors are \u2013 not just the obvious ones, but the ones flying under the radar as well.<\/p>\n

If you understand your competition \u2013 both direct and indirect \u2013 it will be possible to beat them.\u00a0 If you beat your competition you will have more market shares. With more market share, you will have more customers. And with more customers, you will have higher sales and profit.<\/p>\n

In this webinar, Ayat Shukairy<\/a> \u2013 the Conversion Optimization Queen \u2013 will show you how to use the Jobs-To-Be-Done<\/a> framework to unearth the true motivations that persuade a customer to buy from either you or your competitors.\u00a0<\/span><\/p>\n