{"id":13246,"date":"2020-05-12T03:04:49","date_gmt":"2020-05-12T08:04:49","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=13246"},"modified":"2020-05-12T03:04:49","modified_gmt":"2020-05-12T08:04:49","slug":"e-commerce-subscription-model","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/e-commerce-subscription-model\/","title":{"rendered":"The Rise of E-commerce Subscription Model And Services &#8211; Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic &#8220;The Rise of E-commerce Subscripton Model&#8221; for latest e-commerce subscription statistics and trends.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ecommerce-subscription-model.jpg\" alt=\"The Rise of E-commerce Subscription Model \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p style=\"margin-bottom: 10px; border-bottom: 1px solid #ccc; font-size: 15px; padding-bottom: 10px;\">\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/cro\/\">Invesp E-commerce Conversion Rate Optimization<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ecommerce-subscription-model.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ecommerce-subscription-model.jpg&#8221; alt=&#8221;The Rise of E-commerce Subscription Model \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/cro\/conversion-rate-by-industry\/&#8221;&gt;Invesp Conversion Rate Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p>Over 50% of ecommerce service subscribers have more than one active subscription<\/p>\n<p>Women account for 60% of subscriptions whereas Men are more likely than women to have three or more active subscriptions (42% versus 28%)<\/p>\n<p>Nearly 20% of male subscribers and 7% of females claim to be subscribed to at least 6 ecommerce services<\/p>\n<p>28% percent of those surveyed said that a personalized experience was the most important reason for continuing to subscribe followed by Convenience (24%) and Value for money (23%)<\/p>\n<p>53% of all software revenue will be generated from a subscription model by 2022<\/p>\n<p>69% of US households now subscribe to one or more video streaming subscription services<\/p>\n<p><b>Percentage of Subscribers by Subscription Category<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Subscription Service Category<\/td>\n<td>%age<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Subscribe for Replenishment<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>Subscribe for Curation<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Subscribe for Access Perks and Discounts<\/td>\n<td>13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Replenishment-based subscription services have a higher conversion rate (65%) than curation (52%) or access services (51%)<\/p>\n<p><b>Top Subscription Box Services<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td>Subscription Box Service<\/td>\n<td>%age<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Dollar Shave Club<\/td>\n<td>29%<\/td>\n<\/tr>\n<tr>\n<td>Ipsy<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>Blue Apron<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Barkbox<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>HelloFresh<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Birch Box<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Sephora Play<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Others<\/td>\n<td>27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":13258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-13246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=13246"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/13258"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=13246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=13246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=13246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}