{"id":13644,"date":"2020-07-01T16:03:56","date_gmt":"2020-07-01T21:03:56","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=13644"},"modified":"2026-01-19T16:24:20","modified_gmt":"2026-01-19T16:24:20","slug":"10-marketing-podcast-episodes-you-should-listen-to","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/10-marketing-podcast-episodes-you-should-listen-to\/","title":{"rendered":"10 Marketing Podcast Episodes You Should Listen to"},"content":{"rendered":"Reading Time: <\/span> 8<\/span> minutes<\/span><\/span>

During the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list.\u00a0<\/span><\/p>\n

The more I inhaled different podcasts is the more I started to realize that there\u2019s nothing to lose by making podcasts a part of my regular lifestyle \u2013 but essentially everything to gain. So far it has been truly amazing \u2013you\u2019d be surprised by the amount of expert knowledge you can get from these audio chunks.\u00a0 <\/span><\/p>\n

So whether you\u2019re keeping up with marketing trends, searching for the latest marketing tools to use, or even just looking to learn some new conversion rate tactics and practices<\/a>,<\/span> there is always a podcast out there for you.\u00a0<\/span><\/p>\n

As a marketer who\u2019s always working on improving his marketing skills, I\u2019m sharing 10 of my favorite marketing podcast episodes that stood out to me. Sorry to plug you to my own personal taste, but generally I think you will also find value in listening to these knowledge bombs. <\/span><\/p>\n

1. 3 Steps to Repurposing Your Content For Every Channel\u00a0<\/b><\/h3>\n

Why is it most content marketing strategies do not work? How do you research your channels well and understand the nuances of each channel? How do you write emails that will compel people to share with their friends? Why you should focus on direction instead of speed in the world of content marketing? How do you promote your content in different channels using different formats?\u00a0<\/span><\/p>\n

\"\"<\/div>\n

Harry Dry<\/a> \u2013\u00a0 founder of <\/span>Marketing Examples<\/span><\/a> \u2013 answered all of the above questions when he appeared as a guest in one of <\/span>Everyone Hates Marketers<\/span><\/a>\u2019 recent episodes. In this episode, Harry also shares the practical process he uses to repurpose content on different channels. After listening to this episode, I dare you to share your content the same way you used to do before inhaling this episode.\u00a0<\/span><\/p>\n

Episode duration<\/strong>: 53 minutes.\u00a0<\/span><\/p>\n

2. Building an Audience Before Your Digital Product Launches\u00a0<\/b><\/h3>\n

Just like many other marketers, I used to think that product development should always come before the marketing of the product. My understanding was; it\u2019s nearly impossible to market something which doesn\u2019t exist?<\/span><\/p>\n

\"\"<\/div>\n

But one Saturday morning, my perspective changed altogether after listening to Dave Gerhardt<\/a> explaining how they successfully built an audience for Drift before they had a product. In this episode of the <\/span>Better Product podcast<\/span><\/a>, you will learn how Dave focused his content to serve their future product users. I recommend that you take a listen if you feel like you\u2019re fighting a product feature war or just struggling with marketing in general.<\/span><\/p>\n

Episode duration<\/strong>: 30 minutes.\u00a0<\/span><\/p>\n

3. Are you known for Something Specific in your Biz? If not, here\u2019s what to do\u00a0<\/b><\/h3>\n

I know you love and adore that product you have created, but is it selling or connecting with consumers as you might have expected? Which differentiation attribute do you own in your business? If you ask your customers what you are known for, what\u2019s their response? Can you name that one thing that attracts customers to you effortlessly and grows your business with ease?\u00a0\u00a0<\/span><\/p>\n

\"\"<\/div>\n

The insights shared by <\/span>Amy Porterfield<\/span><\/a> in this episode of the <\/span>Online Marketing Made Easy<\/span><\/a> Podcast will show you the secret sauce that will help you figure out a game plan for what you want to be known for in your business. I get it…pivoting your business might sound like a risky ballgame \u2013but if done right, it will help your businesses grow to new heights.<\/span><\/p>\n

Episode duration<\/b>: 30 minutes<\/span><\/p>\n

4. How to turn your Customer Success Story into a Case Study that sells\u00a0<\/b><\/h3>\n

Nothing converts like a solid customer success story. A case study is a potent marketing tool that you can use to upsell or to win back leads that might have disappeared on you. The only problem with case studies is that they are way harder to do than people expect. I mean, how do you converse with clients to get success stories? How do you analyze and dive deep into the data to tell a great customer story? And once you have one, how do you use it to drive leads and sales?<\/span><\/p>\n

\"\"<\/div>\n

In this episode of the <\/span>Innovabuzz Podcast<\/span><\/a>, Joel Klettke \u2013 founder of <\/span>Business Casual Copywriting<\/span><\/a> \u2013 shares a powerful, repeatable process for capturing and sharing customer success stories. According to Joel, there is something you should be doing before you even ask anyone to particip<\/span>ate in your case study (you\u2019ll have to listen to hear what he said). Even if you haven\u2019t spoken to a client in a while, Joel shares insightful tips on how to have proper conversations with clients to get success stories.\u00a0<\/span><\/p>\n

Episode duration<\/b>: 66 minutes<\/span><\/p>\n

5. Crafting Perfect Subject lines\u00a0<\/b><\/h3>\n

I know you might not agree with this: but sometimes I think the subject line of your email can be even more important than the email copy itself. Think about how many subject lines you read every day while skimming your inbox. What makes you actually click on a particular email and read it? Usually, it’s the captivating and engaging subject line \u2013 we all judge emails by their subject lines.<\/span><\/p>\n

\"\"<\/div>\n

So if you want to jazz up your subject lines and boost your emails’ open rate and engagement, take a listen to Talia Wolf<\/a> and Ross Simmonds<\/a> in this episode of the <\/span>Action Driven Podcast<\/span><\/a><\/span> as they share 8 of their favorite formulas that always make their email content opened, read, and clicked. What I like the most about this episode is there’s no fluff or BS, just 15 minutes of great value.\u00a0<\/span><\/p>\n

Episode duration<\/b>: 15 minutes<\/span><\/p>\n

6. Using Underlying Psychology to Create a UX that Sells\u00a0<\/b><\/h3>\n

This may look like favoritism because Khalid<\/a> is my boss, but once you listen to this episode of <\/span>The In Search SEO Podcast<\/span><\/a>, you will understand why I had to include it. <\/span>Understanding how people interact with your product and how their decisions can be influenced or can be manipulated is a topic that you should know as a marketer.\u00a0<\/span><\/p>\n

\"\"<\/div>\n

Khalid throws in a lot of examples\/stories that will help know how to speak user psychology with your User Experience<\/a> (UX) in order to boost sales. He also shows you how to drill deep into the user mindset and build UX that aligns with it. The advice that Khalid shares will help know how to make your UX send messages, this episode is a must-listen.\u00a0<\/span><\/p>\n

Episode duration<\/b>: 69 minutes<\/span><\/p>\n

7. How Marketers Can Build Better Relationships<\/b><\/h3>\n

We all know that at its core, marketing is all about good communication. And good communication leads to better relationships. <\/span>You may be saying to yourself, \u201c<\/span>That\u2019s obvious. Of course, I build relationships with my customers<\/span><\/i>.\u201d But<\/span> this is one of those things that are easier said than done. Creating relationships is a must-do for all marketers who intend to build successful brands, but it\u2019s the most difficult thing to master.\u00a0<\/span><\/p>\n

\"\"<\/div>\n

So, how do you do it?<\/span> In this episode of the <\/span>Growth Marketing Toolbox<\/span>, the <\/span>co-founder of Contactually, Zvi Band<\/a> shares great tactics that you can use to improve your networking as a marketer. The practical tips that Zvi shares are tried-and-true tips that have benefited and grew his company to eight figures in revenue. While listening to this particular episode, I learned that building relationships is just like watching grass grow \u2013 you can\u2019t see anything happening but one day you will wake up to a beautiful lawn.\u00a0<\/span><\/p>\n

Episode duration<\/b>: 28 minutes<\/span><\/p>\n

8. Why Happy Customers are the Ultimate Growth Hack<\/b><\/h3>\n

This sounds obvious, doesn\u2019t it? But allow me to ask you this question: <\/span>What is the secret to customer happiness<\/span><\/i>? I have come across people who struggle to answer this question, and most marketers are still pondering on the secret behind their customers\u2019 happiness. Nowadays, customers are so demanding, their happiness is non-negotiable.<\/span><\/p>\n

\"\"<\/div>\n

In this episode of the <\/span>Growth Hacking Podcast<\/span><\/a>, the <\/span>co-founder of AGConsult<\/a>, <\/span>Els Aerts<\/span><\/a>, says that retention and growth go hand in hand, but the problem is that too many companies forget about their existing customer base. You have to listen to this episode if you want to know about the exact types of questions you should ask your customers when you intend to create a product or service that is irresistible.\u00a0\u00a0<\/span><\/p>\n

Episode duration<\/strong>: 29 minutes\u00a0<\/span><\/p>\n

9. How to Persuade: The Science Marketers Need to Know\u00a0<\/b><\/h3>\n

Do you want to persuade more people to take action? Of course, you do…who doesn\u2019t? Show me one business that is surviving without having to persuade people to buy their product or service and I will show you a bunch of liars. <\/span>If you can\u2019t persuade, you can\u2019t sell, and if you can\u2019t sell, your business will not be sustainable.\u00a0<\/span><\/p>\n

\"\"<\/div>\n

In this episode of the <\/span>Social Media Marketing Podcast<\/span><\/a>, <\/span>Jonah Berger<\/span><\/a> \u2013 a marketing professor at the University of Pennsylvania\u2019s Wharton School \u2013 shares the five key barriers marketers face when trying to persuade someone to do business with them and explains how to use these barriers for customer-centric marketing that produces results.<\/span><\/p>\n

Episode duration<\/strong>: 45 minutes\u00a0<\/span><\/p>\n

10. The Biggest Mistake Made In Marketing\u00a0<\/b><\/h3>\n

Everyone makes mistakes. Even <\/span>the world\u2019s most established and successful brands are guilty of this too. But some marketing mistakes are more expensive than others. If you do not know the biggest blunders you have to avoid as a marketer, you\u2019re more likely to make one or two \u2013and that is something that can cost you your reputation as a marketer or as a brand.\u00a0<\/span><\/p>\n

\"\"<\/div>\n

The co-author of <\/span>Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets<\/span><\/i>, <\/span>Christopher Lockhead<\/span><\/a>, joins the host of the <\/span>Marketing Over Coffee<\/span><\/a> \u2013 John Wall \u2013 to discuss the costly and embarrassing blunders that marketers have to avoid. In this episode, Chris also throws in some interesting political marketing fails that you should learn from.\u00a0<\/span><\/p>\n

Episode duration<\/strong>: 35 minutes<\/span><\/p>\n

Conclusion<\/h3>\n

Marketing podcasts are<\/span> there to be enjoyed while you’re out driving, going for a jog, or walking your dog.\u00a0 I personally believe that most of the advice shared in the episodes above should be a permanent part of every marketer\u2019s playbook. I’m dead serious about this. Do you have your own favorite marketing podcast episodes I should listen to? Feel free to share them in the comment section below.\u00a0<\/span><\/p>\n

One favor before you go?<\/h3>\n

If you enjoyed this post, please share the twitter thread\u2026it means a lot to us.<\/p>\n

\n

Do you have any marketing podcast episodes you enjoyed listening to during the lockdown? \ud83c\udfa7<\/p>\n

We do.<\/p>\n

If you have a few minutes to kill, take a listen to these 10 Marketing Podcast Episodes \u2013 we know you'll love them. #Marketing<\/a> #marketers<\/a><\/p>\n

— Invesp (@invesp) July 3, 2020<\/a><\/p><\/blockquote>\n