{"id":13689,"date":"2020-07-08T16:09:05","date_gmt":"2020-07-08T21:09:05","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=13689"},"modified":"2026-08-10T20:05:25","modified_gmt":"2026-08-10T20:05:25","slug":"designing-a-loyalty-program-that-works-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/designing-a-loyalty-program-that-works-for-your-brand\/","title":{"rendered":"Designing a Loyalty Program that works for your Brand\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13689\" class=\"elementor elementor-13689\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65c269e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65c269e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34cd66f8\" data-id=\"34cd66f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32170116 elementor-widget elementor-widget-text-editor\" data-id=\"32170116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program?<\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019m not, by any means, downsizing the importance of loyalty programs to brands \u2013it is no secret that they do have their own sets of advantages to brands.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But if various studies tell us that<\/span> <a href=\"https:\/\/technologyadvice.com\/blog\/marketing\/why-customers-participate-loyalty-programs\/\"><span style=\"font-weight: 400;\">82.4%<\/span><\/a> <span style=\"font-weight: 400;\">of shoppers prefer doing more business with a brand that has a loyalty program. <\/span><\/p><p><span style=\"font-weight: 400;\">What does that imply?\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/designing-a-loyalty-program-that-works-for-your-brand\/#more-13689\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Designing a Loyalty Program that works for your Brand\u00a0\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>In a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program? I\u2019m not, by any means, downsizing the importance of loyalty programs to brands \u2013it is no secret that they do have their own sets [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":13696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-13689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=13689"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13689\/revisions"}],"predecessor-version":[{"id":101345,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13689\/revisions\/101345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/13696"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=13689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=13689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=13689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}