{"id":13998,"date":"2020-09-09T14:33:03","date_gmt":"2020-09-09T19:33:03","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=13998"},"modified":"2026-08-10T17:17:09","modified_gmt":"2026-08-10T17:17:09","slug":"using-jtbd-framework-to-write-welcome-emails","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/using-jtbd-framework-to-write-welcome-emails\/","title":{"rendered":"Using Jobs To Be Done Framework to Write Welcome Emails"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13998\" class=\"elementor elementor-13998\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aea6965 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aea6965\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ef3fa76\" data-id=\"7ef3fa76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69fc68d9 elementor-widget elementor-widget-text-editor\" data-id=\"69fc68d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How many of you treat emails as your products?<\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019m guessing, a few&#8230;\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Just like the product you sell, welcome emails have to satisfy the customer\u2019s needs or wants.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your new subscribers have to see value in the first email you send them from the word go.<\/span><\/p><div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14015 aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/pure-value--e1599748924154.jpg\" alt=\"\" width=\"680\" height=\"409\" data-wp-pid=\"14015\" \/><\/div><p><span style=\"font-weight: 400;\">That\u2019s how you get them hooked.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Considering that <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\"><span style=\"font-weight: 400;\">57.7%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/using-jtbd-framework-to-write-welcome-emails\/#more-13998\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Using Jobs To Be Done Framework to Write Welcome Emails\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>How many of you treat emails as your products? I\u2019m guessing, a few&#8230;\u00a0 Just like the product you sell, welcome emails have to satisfy the customer\u2019s needs or wants.\u00a0 Your new subscribers have to see value in the first email you send them from the word go. That\u2019s how you get them hooked.\u00a0 Considering that [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":14009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-13998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copy-writing","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=13998"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13998\/revisions"}],"predecessor-version":[{"id":100928,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/13998\/revisions\/100928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14009"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=13998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=13998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=13998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}