{"id":13998,"date":"2020-09-09T14:33:03","date_gmt":"2020-09-09T19:33:03","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=13998"},"modified":"2023-10-25T09:57:43","modified_gmt":"2023-10-25T09:57:43","slug":"using-jtbd-framework-to-write-welcome-emails","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/using-jtbd-framework-to-write-welcome-emails\/","title":{"rendered":"Using Jobs To Be Done Framework to Write Welcome Emails"},"content":{"rendered":"Reading Time: <\/span> 11<\/span> minutes<\/span><\/span>

How many of you treat emails as your products?<\/span><\/p>\n

I\u2019m guessing, a few…\u00a0<\/span><\/p>\n

Just like the product you sell, welcome emails have to satisfy the customer\u2019s needs or wants.\u00a0<\/span><\/p>\n

Your new subscribers have to see value in the first email you send them from the word go.<\/span><\/p>\n

\"\"<\/div>\n

That\u2019s how you get them hooked.\u00a0<\/span><\/p>\n

Considering that <\/span>57.7%<\/span><\/a> of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?<\/span><\/p>\n

That\u2019s where<\/span> Jobs to be Done<\/span><\/a> (JTBD) comes in.\u00a0<\/span><\/p>\n

Using the JTBD framework to write your welcome email is an exciting and rewarding process that can help you tailor the content and images in a way that <\/span>fulfills the subscriber\u2019s needs.<\/span><\/p>\n

The basics?<\/b><\/h3>\n

A welcome email<\/a> is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email.\u00a0<\/span><\/p>\n

Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.<\/span><\/p>\n

Don\u2019t think welcome emails are important?\u00a0<\/span><\/p>\n

Think again.<\/span><\/p>\n

To show you how important welcome emails are, we conducted <\/span>research<\/span><\/a> and found out this:\u00a0<\/span><\/p>\n