{"id":14018,"date":"2020-09-16T14:04:25","date_gmt":"2020-09-16T19:04:25","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14018"},"modified":"2026-08-10T16:59:41","modified_gmt":"2026-08-10T16:59:41","slug":"8-ideas-on-how-to-increase-conversions-on-404-error-pages","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/8-ideas-on-how-to-increase-conversions-on-404-error-pages\/","title":{"rendered":"8 Ideas on How to Increase Conversions on 404 Error Pages"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14018\" class=\"elementor elementor-14018\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54d6bb0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54d6bb0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bf129a9\" data-id=\"2bf129a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b6a262e elementor-widget elementor-widget-text-editor\" data-id=\"7b6a262e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist.<\/span><\/p><p><span style=\"font-weight: 400;\">We all have been there before&#8230;and it can be so annoying sometimes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As someone who takes a stroll on the web every day, I run out of fingers when I try to count the number of times I found myself on a website\u2019s 404 error page.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, I recently visited over 30 websites to see how they designed their 404 error pages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although some brands seemed to have figured out a way to make their error pages work to their advantage, I was shocked by the number of brands that let this opportunity go to waste.\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/8-ideas-on-how-to-increase-conversions-on-404-error-pages\/#more-14018\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading 8 Ideas on How to Increase Conversions on 404 Error Pages\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist. We all have been there before&#8230;and it can be so annoying sometimes.\u00a0 As someone who takes a stroll on the web every day, I run out [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":14036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,18],"tags":[],"class_list":["post-14018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-ux"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14018"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14018\/revisions"}],"predecessor-version":[{"id":100892,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14018\/revisions\/100892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14036"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}