{"id":14056,"date":"2020-09-30T13:59:31","date_gmt":"2020-09-30T13:59:31","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14056"},"modified":"2024-04-30T21:06:03","modified_gmt":"2024-04-30T21:06:03","slug":"the-mighty-product-page-rethinking-product-descriptions","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/the-mighty-product-page-rethinking-product-descriptions\/","title":{"rendered":"The Mighty Product Page: Rethinking Product Descriptions"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

When was the last time you fundamentally worked on the copy of your best selling product page?<\/p>\n

For an eCommerce site, the product page is the most important page, and the product description<\/a> is the most important element within it.<\/p>\n

This is where we convince and convert a new buyer.<\/p>\n

For as long as I’ve been in the marketing trenches I’ve NEVER thought about testing a product page copy.<\/span><\/p>\n

The reason? <\/span><\/p>\n

Well, you know\u2013 there are too many product pages. It’s overwhelming.<\/span><\/p>\n

But… a few weeks ago, I changed my mind. <\/span><\/p>\n

A friend \u2013 Rishi Rawat<\/a> from Frictionless Commerce \u2013 who specializes in fixing product pages for eCommerce sites convinced me into doing this.<\/span><\/p>\n

So, we thought of doing a webinar.<\/span><\/p>\n

But I brushed off the idea because I think most webinars are boring.<\/span><\/p>\n

So, Rishi, myself, and a whole bunch of people met to answer a few questions:
\n<\/span><\/p>\n

“If we do this, how do we ensure attendees walk away with incredible insights? Are we being too ambitious?”<\/strong><\/p><\/blockquote>\n

50-minute knowledge bomb session\u2013 no filler, no fluff.<\/span><\/em><\/p>\n

After 2 hours of back and forth we had a consensus:<\/span><\/p>\n

Full disclosure: the beloved product page format has been around 18+ years. Expect some hole poking. Expect some controversy. Expect to have your brain blown.<\/span><\/p>\n

“Khalid, if the value is so high why a free webinar?”<\/span><\/p>\n

Because we can. At Invesp<\/a> sharing is a core value.<\/span><\/p>\n

In this webinar, we share a radical product page idea. It’ll make you uncomfortable but also more money. None of your competitors are doing it.<\/p>\n

If you’re looking for a competitive edge, this is a session to watch:<\/p>\n