{"id":14122,"date":"2020-10-07T15:30:26","date_gmt":"2020-10-07T20:30:26","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14122"},"modified":"2026-08-15T21:50:54","modified_gmt":"2026-08-15T21:50:54","slug":"abandoned-cart-emails-using-psychological-principles-to-influence-customers-decisions","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/abandoned-cart-emails-using-psychological-principles-to-influence-customers-decisions\/","title":{"rendered":"Cart Abandonment Emails: Using Psychological Principles To Influence Customers\u2019 Decisions"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14122\" class=\"elementor elementor-14122\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77a7433d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77a7433d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ad54236\" data-id=\"5ad54236\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-222b3e1d elementor-widget elementor-widget-text-editor\" data-id=\"222b3e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How much do you hate seeing abandoned carts?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">I don\u2019t like them either.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But they are inevitable&#8230;just like bounce rates.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When we conducted a research study on <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/shopping-cart-abandonment-rate-statistics-infographic\/?utm_source=Invesp+Marketing+Optimization+Insights&amp;utm_campaign=7cf6d8878c-EMAIL_CAMPAIGN_2020_02_19&amp;utm_medium=email&amp;utm_term=0_d943ed0f69-7cf6d8878c-87018665\"><span style=\"font-weight: 400;\">statistics of shopping cart abandonment rate<\/span><\/a><span style=\"font-weight: 400;\">, guess what we found?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Out of 100 people who add items to a cart, only 35 make a purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The rest abandon their carts. That\u2019s a whole lot of revenue down the drain. <\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/abandoned-cart-emails-using-psychological-principles-to-influence-customers-decisions\/#more-14122\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Cart Abandonment Emails: Using Psychological Principles To Influence Customers\u2019 Decisions\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>How much do you hate seeing abandoned carts?\u00a0 I don\u2019t like them either.\u00a0 But they are inevitable&#8230;just like bounce rates.\u00a0 When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found?\u00a0 Out of 100 people who add items to a cart, only 35 make a purchase.\u00a0 The rest abandon [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":14123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,11,35],"tags":[],"class_list":["post-14122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-ecommerce","category-sales-marketing"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14122"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14122\/revisions"}],"predecessor-version":[{"id":101612,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14122\/revisions\/101612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14123"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}