{"id":14244,"date":"2020-10-16T11:28:17","date_gmt":"2020-10-16T11:28:17","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14244"},"modified":"2024-04-30T21:04:13","modified_gmt":"2024-04-30T21:04:13","slug":"revenue-marketing-strategies-you-can-use-to-close-small-and-large-deals","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/revenue-marketing-strategies-you-can-use-to-close-small-and-large-deals\/","title":{"rendered":"Revenue Marketing: Strategies you can use to close small and large deals"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-preserver-spaces=\"true\">At the beginning of every year or quarter, we set targets and goals for Invesp&#8217;s revenue.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Almost every company has revenue goals and revenue plans \u2013 but that doesn&#8217;t guarantee success.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Setting revenue targets is something that anyone can do. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s that easy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The hardest part of revenue marketing is breathing life into that revenue and making it manifest.\u00a0<\/span><!--more--><\/p>\n<p><span data-preserver-spaces=\"true\">Many companies\/marketers struggle on that part.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Contrary to popular belief: it&#8217;s even more challenging to hit revenue targets if you target different markets because you&#8217;d need to come up with different strategies that resonate with each segment of the market.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Our clients at <a href=\"https:\/\/www.invespcro.com\/\">Invesp<\/a> come in different groups \u2013 we have clients who come to us for smaller projects (CRO audit). These are quick deals that cost less than $10k.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, we also have larger clients that spend a lot of money with us. The sales cycles are long. The project work is complicated.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So since we&#8217;re two different markets, what&#8217;s our secret? How do we manage to keep the pipeline for both types of clients?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To show you how, we asked a super-smart VP of marketing that has been successful at this to give you strategies that she&#8217;s been using to solve this problem.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.linkedin.com\/in\/ACoAABZNxdEBKzj8IgNu9dRetmFlpsuyEJvjKNU\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B%2FkpWkZGGSCiidw5MmqDvvQ%3D%3D\">MJ Peters<\/a> \u2013 the VP of Marketing at <a href=\"https:\/\/www.firetrace.com\/\">Firetrace<\/a> \u2013 joins <a href=\"https:\/\/www.linkedin.com\/in\/khalidh?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAA8G9QBsf9hlhNCLb7XN_Xn5vqw2WhsODE&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_all%3BPbEfj2leQ3eaQddsn3NayQ%3D%3D&amp;licu=urn%3Ali%3Acontrol%3Ad_flagship3_profile_view_base_recent_activity_details_all-actor_container&amp;lici=yLryki8v8RFJItJ%2Fn18u8g%3D%3D\">Khalid Saleh<\/a> in this live session \u2013 and she talks about how you can tie your marketing to your revenue.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">During this session, MJ will walk you through her process of generating $5k and $500k deals.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Wondering why we chose MJ for this session?\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s see what marketers say about her:<\/span><\/p>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-14245\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/A4-2.png\" alt=\"\" width=\"737\" height=\"677\" data-wp-pid=\"14245\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">We know that most people do not like to attend live sessions because they are boring. But this one is different because MJ breaks her revenue marketing process into simple steps that are easy to follow and understand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Click on the link below to watch the recorded replay of this session:\u00a0<\/span><\/p>\n<p><iframe  id=\"_ytid_51558\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/P88YOdvUJv8?autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4><span data-preserver-spaces=\"true\">Here are some of the questions that MJ tackles during this session:\u00a0<\/span><\/h4>\n<ol>\n<li><span data-preserver-spaces=\"true\">What distribution target strategy should you use on different social media platforms?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What should you do before designing a marketing campaign?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Gated vs. ungated content: When to use each?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to set and allocate your marketing budget?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to think of content distribution channels as a smart marketer?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What&#8217;s the role of content in revenue marketing?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which two important metrics should you measure after distributing content?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which are the most critical skill sets needed in a revenue marketing team?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What&#8217;s the secret sauce of a good case study?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What strategies should you use to close large ($500K+) and small deals (&lt;$5K)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What does &#8220;tying marketing to revenue&#8221; actually look like in practice?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can I pick marketing channels that align with my revenue goals?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the process I should use to create a campaign that generates high revenue? <\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>I get it, sometimes it can be difficult to tie your revenue to your marketing. But if you are serious about hitting your revenue target by the end of each month, quarter, or year, this is a must-watch session.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>At the beginning of every year or quarter, we set targets and goals for Invesp&#8217;s revenue.\u00a0 Almost every company has revenue goals and revenue plans \u2013 but that doesn&#8217;t guarantee success.\u00a0 Setting revenue targets is something that anyone can do. It&#8217;s that easy. The hardest part of revenue marketing is breathing life into that revenue [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":14246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14244"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14244\/revisions"}],"predecessor-version":[{"id":98205,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14244\/revisions\/98205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14246"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}