{"id":14303,"date":"2020-11-18T17:10:57","date_gmt":"2020-11-18T22:10:57","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14303"},"modified":"2026-08-10T18:08:51","modified_gmt":"2026-08-10T18:08:51","slug":"7-top-ecommerce-kpis-you-should-monitor-for-better-conversions","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/7-top-ecommerce-kpis-you-should-monitor-for-better-conversions\/","title":{"rendered":"6 Top eCommerce KPIs You Should Monitor For Better Conversions."},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14303\" class=\"elementor elementor-14303\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cd57176 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cd57176\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-667663df\" data-id=\"667663df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52ed27f elementor-widget elementor-widget-text-editor\" data-id=\"52ed27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<i><span style=\"font-weight: 400;\">Disclaimer: This section is a TL;DR of the main article, and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you\u2019ll see the introduction.<\/span><\/i>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website should be setting and monitoring, regardless of size.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are many ecommerce KPIs; dozens are vanity metrics and are more distracting than worthwhile.<\/span><\/li>\n<\/ul>\n<h2><b>What is An Ecommerce KPI?<\/b><\/h2>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecommerce KPIs are a set of performance measurements that demonstrate how effectively an eCommerce business is achieving key objectives.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These performance measurements not only provide an eCommerce business with a focus on strategic and operational improvement but a way to compare achievements to similar companies.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Without monitoring KPIs, it\u2019s nearly impossible for ecommerce marketers to know the progress of their company\u2019s sales, marketing, and customer service goals.<\/span><\/li>\n<\/ul>\n<h2><b>How Do You Know Which KPIs Are More Important?<\/b><\/h2>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPIs don\u2019t tell the full story of how your site is performing. On their own, they are just numbers and percentages that mean nothing.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business goals inform the type of KPIs you should set and monitor for your eCommerce site. KPIs don\u2019t give context to your eCommerce business, but it\u2019s the other way around.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s wise to take a moment to figure out precisely what your goals are before you start to track every KPI under the sun.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before deciding on your KPI, ensure it has these character traits; impact on the bottom line can be measured accurately, timely, and actionable.<\/span><\/li>\n<\/ul>\n<h2><b>6 Ecommerce KPIs You Should Track For Conversions<\/b><\/h2>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer acquisition<\/strong> &#8211; In its simplest form, the CAC is the cost of acquiring a NEW customer.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Cart abandonment rate<\/strong> &#8211; it is the percentage of online shoppers who added their items to an ecommerce cart but then left the site before completing the purchase.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer lifetime value<\/strong> &#8211; it brings insight into how much you should spend on maintaining your current customers and attracting new ones.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Average Order Value<\/strong> &#8211; it\u2019s, quite simply, the average value of each purchase. To discover yours, divide the sales total by the number of carts.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Net Promoter Score<\/strong> &#8211; Net Promoter Score is a simple survey that measures customers\u2019 satisfaction with your brand and its products or services.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer Churn Rate<\/strong> &#8211; Also known as customer attrition, customer churn rate is the percentage of your customers or subscribers who end their relationship with you by canceling their subscriptions during a given period.\u00a0<\/span><\/li>\n<\/ul>\n<b>Here&#8217;s A Longer And More Detailed Version Of The Article.<\/b>\n\n<hr \/>\n\n<span data-preserver-spaces=\"true\">Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website, regardless of size, should be setting and monitoring.<\/span>\n\n<span data-preserver-spaces=\"true\">But one thing I can tell you is that you have to be extremely careful. Ecommerce KPIs can be both a blessing and a curse.\u00a0<\/span>\n\n<span data-preserver-spaces=\"true\">Over the years of helping different eCommerce businesses, we have discovered that most eCommerce marketers fail to accomplish their goals on time not because they lack skills and knowledge but because they lose sight of what to track precisely.\u00a0<\/span><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/7-top-ecommerce-kpis-you-should-monitor-for-better-conversions\/#more-14303\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading 6 Top eCommerce KPIs You Should Monitor For Better Conversions.\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disclaimer: This section is a TL;DR of the main article, and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you\u2019ll see the introduction. Although eCommerce websites come in different shapes and sizes, there are very [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":14305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,35],"tags":[],"class_list":["post-14303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-sales-marketing"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14303"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14303\/revisions"}],"predecessor-version":[{"id":101124,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14303\/revisions\/101124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14305"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}