{"id":14522,"date":"2020-12-28T10:18:11","date_gmt":"2020-12-28T15:18:11","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14522"},"modified":"2025-10-29T13:25:10","modified_gmt":"2025-10-29T13:25:10","slug":"10-ways-to-increase-conversions-in-your-d2c-ecommerce-store","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/10-ways-to-increase-conversions-in-your-d2c-ecommerce-store\/","title":{"rendered":"10 Ways to Increase Conversions In Your D2C eCommerce Store"},"content":{"rendered":"Reading Time: <\/span> 15<\/span> minutes<\/span><\/span>

The year is 2020.\u00a0<\/span><\/p>\n

The world is crippled by a pandemic outbreak.<\/span><\/p>\n

Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before.<\/span><\/p>\n

Online shopping is only growing.<\/span><\/p>\n

This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of direct-to-consumer (D2C) eCommerce brands.\u00a0<\/span><\/p>\n

While this growth is good for customers, it is scary for other online businesses.<\/span><\/p>\n

Why?\u00a0<\/span><\/p>\n

Well, the competition is only becoming fiercer.\u00a0<\/span><\/p>\n

It\u2019s going to be the survival of the fittest. No growth hacking tactics will save the day. Only those D2C brands with a site optimized for conversions are going to stand tall. But the problem is that conversion rate optimization<\/a> isn\u2019t easy. Experts say it\u2019s hard.\u00a0<\/span><\/p>\n

There are too many optimization strategies and tactics that have to be implemented behind the scenes to make customers bite.\u00a0<\/span><\/p>\n

But now that you\u2019re here, I won\u2019t keep you waiting with a cliffhanger; I will show you several techniques that can gradually increase your eCommerce store’s<\/a> conversion rate<\/a> when implemented correctly.\u00a0<\/span><\/p>\n

Get ready to take notes.\u00a0<\/span><\/p>\n

1. Highlight the JTBD in a Product\u00a0<\/b><\/h3>\n

It\u2019s always hard to read the label from inside the jar. Sometimes you need to step outside and look at your product from the lens of the actual people who use it. D2C brands have direct contact with their customers, and this means that they have a golden opportunity to reach out to them and learn more about their products from the horse\u2019s mouth.\u00a0<\/span><\/p>\n

This is where the Jobs-to-be-done framework comes in.\u00a0<\/span><\/p>\n

The framework asks, \u201cWhat job is your product hired to do?\u201d. It\u2019s based on the idea that people want to buy any product to get a job done or make progress against their current situation.<\/span><\/p>\n

We’ve worked with a brand that sells dancing tutorials that help men, around the globe,<\/span> learn how to dance with their better half. On the face of it, the brand thought the dance moves in their videos were helping men sweep women off their feet on the dance floor.\u00a0<\/span><\/p>\n

But, guess what? <\/span><\/p>\n

After our team had conducted a series of <\/span>JTBD interviews, <\/span>we discovered that people bought the videos because they considered dancing with their partners as a way to strengthen their relationship.\u00a0 In the eyes of customers, these videos were a sort of couples therapy that helped them address their particular issues in a manner that reduces stress.\u00a0<\/span><\/p>\n

Well, that’s the power of the JTBD technique. It reveals other angles of your product that can be used to increase more conversions.<\/p>\n

But here is the thing, not every customer who buys from you is an ideal candidate for the JTBD interviews \u2013 make sure you use this criterion to select suitable candidates:\u00a0<\/span><\/p>\n