{"id":14651,"date":"2021-02-17T17:28:07","date_gmt":"2021-02-17T22:28:07","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14651"},"modified":"2026-08-10T17:19:21","modified_gmt":"2026-08-10T17:19:21","slug":"landing-page-optimization-tactics-for-different-sources-of-traffic","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/landing-page-optimization-tactics-for-different-sources-of-traffic\/","title":{"rendered":"Landing Page Optimization Tactics For Different Sources of Traffic"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14651\" class=\"elementor elementor-14651\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-497ddc15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"497ddc15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-115521c6\" data-id=\"115521c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c1cfcc elementor-widget elementor-widget-text-editor\" data-id=\"63c1cfcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Disclaimer: This section is a TL;DR of the main article, and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you\u2019ll see the introduction.<\/span><\/i><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As much as it might have been spoken about a lot, we seem to forget to mention one important aspect of landing page optimization. Which is optimizing based on where visitors are coming from.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A website visitor from social media and a visitor from organic search doesn\u2019t have the same need and shouldn\u2019t be shown the same landing page.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page optimization is about a seamless and flawless user experience on all browsers, devices, and sources.<\/span><\/li><\/ul><h2><b>The Golden Rule Of Every Landing Page<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/the-ultimate-guide-to-persuasive-online-copywriting\/\"><span style=\"font-weight: 400;\">persuasive copy<\/span><\/a><span style=\"font-weight: 400;\"> isn\u2019t written in an overly \u201csales-focused\u201d manner. But it is written in a way that truly speaks to a visitor as an individual \u2013 no matter where the visitor is coming from.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most brands fail to do this on their landing page because all they do is talk about themselves or use company-centric language to explain what they are all about.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re not even able to speak your audience\u2019s language, your landing page tells them that you don\u2019t care about them and just want their money.<\/span><\/li><\/ul><p><b>Visitors Coming From Social Media<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending traffic from your ad to your homepage is one of the deadly sins of landing page optimization.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When visitors click through your ad, they expect to see more of what they saw in the ad.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A disconnect between your landing page copy and the design of your ad will make you lose important conversions.<\/span><\/li><\/ul><h2><b>Visitors Coming From\u00a0 A Podcast You Appeared On<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most people make the mistake of sending traffic from their podcast appearance to their site\u2019s homepage.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want high conversion rates from that particular traffic, then you need to create a customized landing page designed specifically for the traffic arriving on your landing page.<\/span><\/li><\/ul><h2><b>First-time vs. Old visitors<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As you optimize your landing pages for different traffic sources, you might also need to consider that traffic in terms of first-time visitors versus old visitors.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is always a significant difference between what works for first-time visitors and those who have visited your page two to three times in the previous 8 weeks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the visitor is new or old, your landing page should act as the brand representative.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Here\u2019s a longer and more detailed version of the article<\/b><\/p><p>\u00a0<\/p><hr \/><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/landing-pages-infographic\/\">Landing page optimization<\/a> is not something new.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page.<\/span><\/p><p><span style=\"font-weight: 400;\">Some of these articles date back to the days before popular social networks such as Whatsapp, Twitter, and Instagram were created.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s really an indication of how old this topic is.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But the conversation about landing page optimization is far from being over.\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/landing-page-optimization-tactics-for-different-sources-of-traffic\/#more-14651\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Landing Page Optimization Tactics For Different Sources of Traffic\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disclaimer: This section is a TL;DR of the main article, and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you\u2019ll see the introduction. If you do a quick google search, you will see 1000s of [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":14663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,13],"tags":[],"class_list":["post-14651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-landing-pages"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14651"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14651\/revisions"}],"predecessor-version":[{"id":100937,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14651\/revisions\/100937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14663"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}