{"id":14747,"date":"2025-08-12T05:59:56","date_gmt":"2025-08-12T05:59:56","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14747"},"modified":"2025-08-12T07:59:30","modified_gmt":"2025-08-12T07:59:30","slug":"execute-a-successful-cro-program","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/execute-a-successful-cro-program\/","title":{"rendered":"What It Takes to Execute a Successful CRO Program in 2025"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 15<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><i><span style=\"font-weight: 400;\">Disclaimer: This section is a TL;DR of the main article and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you\u2019ll see the introduction.<\/span><\/i><\/p>\n<ul class=\"\">\n<li id=\"d7d4\" class=\"jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf gh\" data-selectable-paragraph=\"\">The value that Conversion Rate Optimization (CRO) brings to the table is now indisputable. Although we still see top executives who are skeptical of its value, the CRO concept has proved its worth to the mainstream.<\/li>\n<li id=\"a141\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">There are different components that make up a good CRO program, and they\u2019re listed below.<\/li>\n<li id=\"c4be\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">CRO Tools:\u00a0<\/strong>As with every trade, conversion optimizers require tools to perform their optimization work. Understanding how to use the tools is more important, as it might also determine your CRO program\u2019s success. When it comes to CRO tools, where do you start, and how do you smartly use them? The best way of going about it is to segregate the tools into three categories: Web Analytics, User Behavior tools, and AB testing platforms.<\/li>\n<li id=\"dc05\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The team makeup:\u00a0<\/strong>It goes without saying that a dedicated CRO team is a crucial lever for a successful CRO program. This means that the way you build and structure your team is as important as the CRO program itself. There are 3 team structures to choose from; the centralized structure, the decentralized structure, and the hybrid structure.<\/li>\n<li id=\"c100\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The CRO budget:\u00a0<\/strong>An effective CRO program requires an investment of money. The good news is that conversion optimization is all about dollars and cents \u2014 this means that you\u2019re bound to see its positive impact on your bottom line if experts execute the program. Under CRO budget, it\u2019s important to look at human capital, duration of the project, cost of A\/B testing tools, etc.<\/li>\n<li id=\"e7d5\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The methodology:\u00a0<\/strong>How you do conversion optimization matters. A successful CRO program requires a well-defined process. This is key. Without a well-defined process, a CRO program can lack direction. Having a CRO methodology to follow, you\u2019d know which issues to focus on first and which ones you should ignore. In other words, following a CRO process will serve you time and resources.<\/li>\n<li id=\"1823\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Setting the right expectations: Setting<\/strong>\u00a0the right and transparent expectations before diving into the CRO project is imperative. As a service-based company that offers website conversion optimization services, we have learned over the years that expectations are either the road to bliss or damnation.<\/li>\n<li id=\"ddec\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Good project management:\u00a0<\/strong>Project management is that piece of the puzzle many CEOs relegate to the backseat of a conversion program. But its importance in a CRO program can\u2019t be overstated. Better CRO project management = better CRO programs. When project management is done right, it helps the CRO program run more smoothly.<\/li>\n<\/ul>\n<p><b>Here&#8217;s A Longer And More Detailed Version Of The Article.<\/b><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The value that <a href=\"https:\/\/www.invespcro.com\/cro\/\">Conversion Rate Optimization<\/a> (CRO) brings to the table is now indisputable. Although we still come across top executives who are skeptical of its value, the CRO concept has proved its worth to the mainstream.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, most organizations&#8217; implementation of a <a href=\"https:\/\/www.invespcro.com\/blog\/conversion-optimization-strategy\/\">CRO program<\/a> is still not optimal, which could be why some managers are still skeptical.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the outcomes associated with a successful CRO program are obvious, ranging from improved conversions to high retention rates, the suboptimal optimization program&#8217;s consequences are frequently overlooked. And they can hurt your business where it matters the most \u2013 <a href=\"https:\/\/www.invespcro.com\/blog\/calculate-conversion-rate\/\">ROI<\/a>.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">So, when can you be sure that you can execute a successful CRO program?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, pay attention to the following components, and you will get there:\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 1: Choose the Right CRO Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the 1910s, Henry Ford introduced the assembly line, revolutionizing the automotive industry. Production got faster. Results became trackable. Mistakes could be spotted and fixed quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/cro\/tools\/\" target=\"_blank\" rel=\"noopener\">Choosing the right CRO tools<\/a> is your website\u2019s version of that assembly line.\u00a0<strong>CRO tools give you a repeatable process to:\u00a0<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand why visitors aren&#8217;t converting into leads or customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify possible changes to make to your website to increase conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test changes you make to your site for the highest conversion rates<\/span><\/li>\n<\/ul>\n<p>Just like Ford\u2019s assembly line had dedicated stations for inspection, repair, and quality control, your CRO \u201cline\u201d needs the right combination of tools working together. <strong>These CRO tools fall into three interlocking categories:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analytics tools:<\/b><span style=\"font-weight: 400;\"> They track <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> is happening (pageviews, bounce rates, funnel drop\u2011offs). Examples: Google Analytics (GA4), Mixpanel, Adobe Analytics, Plausible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer behavioral research tools: <\/b><span style=\"font-weight: 400;\">They show why users behave the way they do. This includes heatmaps, session replays, on\u2011page surveys, and usability tests. Examples: FigPii, VWO Insights, Hotjar, UserTesting.com.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b style=\"color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Experimentation tools:<\/b><span style=\"font-weight: 400;\"> These tools let you validate changes with real users (A\/B, multivariate, split\u2011URL tests). Examples: FigPii, VWO testing, AB Tasty.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Analytics Platforms: Tracking What\u2019s Happening<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Without web analytics, you wouldn\u2019t know what\u2019s happening on your site. And without that, you can\u2019t make informed improvements.<\/span><\/p>\n<p data-start=\"1728\" data-end=\"1912\">Analytics tools like GA4 provide <a href=\"https:\/\/www.invespcro.com\/blog\/ux-data-analysis-for-conversion-optimization\/\"><span style=\"font-weight: 400;\">quantitative data<\/span><\/a>\u00a0about your website and its visitors: sessions, bounce rates, drop-offs, engagement rates, and more. They answer questions like:<\/p>\n<ul data-start=\"1913\" data-end=\"2162\">\n<li data-start=\"1913\" data-end=\"1958\">\n<p data-start=\"1915\" data-end=\"1958\">Which pages are leaking the most traffic?<\/p>\n<\/li>\n<li data-start=\"1959\" data-end=\"2005\">\n<p data-start=\"1961\" data-end=\"2005\">Where do people bounce, abandon, or stall?<\/p>\n<\/li>\n<li data-start=\"2006\" data-end=\"2058\">\n<p data-start=\"2008\" data-end=\"2058\">Which campaigns actually drive high-value users?<\/p>\n<\/li>\n<li data-start=\"2059\" data-end=\"2108\">\n<p data-start=\"2061\" data-end=\"2108\">Which devices or browsers are visitors using?<\/p>\n<\/li>\n<li data-start=\"2109\" data-end=\"2162\">\n<p data-start=\"2111\" data-end=\"2162\">How many visitors are leaving without converting?<\/p>\n<\/li>\n<\/ul>\n<p><b>Here\u2019s what GA4 data actually looks like, showing things like engagement rate, bounce rate, and conversions for each traffic source.<\/b><\/p>\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"428\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Bounce-Rate-in-a-Custom-Report.jpeg\" alt=\"Google Analytics (GA4) analytics report\" class=\"wp-image-100037\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Bounce-Rate-in-a-Custom-Report.jpeg 900w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Bounce-Rate-in-a-Custom-Report-300x143.jpeg 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Bounce-Rate-in-a-Custom-Report-768x365.jpeg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A GA4 report showing engagement rate, bounce rate, and conversions broken down by traffic source (<\/span><\/i><a href=\"https:\/\/www.seerinteractive.com\/insights\/no-bounce-rate-in-ga4\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<p>Analytics tools measure performance, giving you a clear picture of site health before you prescribe a solution.<\/p>\n<p><b>Most companies usually start with Google Analytics (GA4). <\/b>It&#8217;s<span style=\"font-weight: 400;\">\u00a0installed on more than 56% of all websites globally, making it the default analytics layer for marketers everywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But simply installing GA isn\u2019t enough to drive conversions.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GA4 doesn\u2019t automatically map out your entire customer journey.<\/b><span style=\"font-weight: 400;\"> You\u2019ll see which pages people visit, but not <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> they left.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Without Enhanced Ecommerce<\/b><span style=\"font-weight: 400;\">\u2014GA\u2019s advanced setting for tracking product impressions, add\u2011to\u2011cart rates, and checkout steps\u2014you\u2019ll miss the story behind how buyers actually move (or don\u2019t) through your store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If you\u2019re not configuring events and goals, you\u2019re blind to micro\u2011conversions<\/b><span style=\"font-weight: 400;\">\u2014the small steps that signal intent, like clicking a product video or checking a size chart.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As Khalid Saleh, CRO expert, co\u2011author of the bestselling book about Conversion Optimization and co-founder of Invesp, puts it:<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201cMost companies we work with already have Google Analytics installed on their site. The challenge is that GA out of the box does not give you all the information you need to improve conversions. It merely reports page metrics. When you are to increase conversions, you have to look at the whole customer journey on your site. Because of that, you have to do further set up in Google analytics. If you are an ecommerce site, having enhanced ecommerce and making sure that it is configured correctly is a must. In addition, you have to configure two things: 1. events for different actions on the site, and 2. Different goals and funnels to track how visitors navigate around the site.\u201c<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">You can\u00a0<\/span><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">delve deeper into\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/how-to-use-google-analytics-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener\">how to utilize Google Analytics to enhance<\/a><\/span><a href=\"https:\/\/www.invespcro.com\/blog\/how-to-use-google-analytics-to-increase-conversions\/\"><span style=\"font-weight: 400;\"> conversions here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p data-start=\"137\" data-end=\"351\">And while GA4 is the go\u2011to for most companies, it\u2019s not the only option. On many CRO projects, we also use tools like <strong data-start=\"255\" data-end=\"274\">Adobe Analytics<\/strong> and <strong data-start=\"279\" data-end=\"287\">Heap, <\/strong>each offering its own strengths for tracking user behavior.<\/p>\n<p>Not sure those are the right fit for you? We\u2019ve compiled a comprehensive list of analytics platforms worth exploring. Check out the full list for the <a href=\"https:\/\/www.invespcro.com\/blog\/top-15-site-analytics-tools-to-help-optimize-your-site\/\" target=\"_blank\" rel=\"noopener\">best website analytics tools<\/a> here.<\/p>\n<h3><span style=\"font-weight: 400;\">Customer Behavioral Research Tools: Seeing Why Visitors Act the Way They Do<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If analytics tools tell you <\/span><b>\u201cwhat\u2019s happening?,\u201d<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b>behavior research tools<\/b><span style=\"font-weight: 400;\"> tell <\/span><b>\u201cwhy is it happening?\u201d<\/b><\/p>\n<p data-start=\"4161\" data-end=\"4344\">Analytics might show that 42% of users left your pricing page or that the mobile bounce rate is 61%. But numbers alone can\u2019t reveal the cause. As the book <em data-start=\"4312\" data-end=\"4333\">Making Websites Win<\/em> puts it:<\/p>\n<blockquote data-start=\"4346\" data-end=\"4464\">\n<p data-start=\"4348\" data-end=\"4464\">\u201cNumbers tell you what\u2019s wrong. Stories tell you why it\u2019s wrong. You need both if you want to change the outcome.\u201d<\/p>\n<\/blockquote>\n<p><strong>Behavior tools provide the stories.\u00a0<\/strong><span style=\"font-weight: 400;\">They let you step into your visitors\u2019 shoes and see your website the way they do, helping you identify even the smallest moments of confusion or frustration that lead to a drop-off.<\/span><\/p>\n<p data-start=\"4617\" data-end=\"4858\">For example, after analytics tools flag a high exit rate on your pricing page, a behavior tool might reveal visitors hovering over the \u201cEnterprise Plan\u201d for 30 seconds before leaving, or scrolling past your CTA because it\u2019s buried too far down.<\/p>\n<p><b>Behavioral research tools answer questions that analytic tools can\u2019t:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Where do users rage-click or hesitate?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Which form fields frustrate them?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Are they scrolling far enough to see my CTA?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are they saying\u2014literally\u2014in on-page feedback?<\/span><\/li>\n<\/ul>\n<p><b>Instead of another spreadsheet, you\u2019re looking at:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Heatmaps<\/b><span style=\"font-weight: 400;\"> showing where users click, scroll, and hover.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Session recordings <\/b><span style=\"font-weight: 400;\">revealing the exact moment they get stuck.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On-page surveys and polls<\/b><span style=\"font-weight: 400;\"> capture their thoughts as they browse.<\/span><\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"712\" height=\"472\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/move-e1626211618748-1.png\" alt=\"FigPii heatmap example \" class=\"wp-image-100043\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/move-e1626211618748-1.png 712w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/move-e1626211618748-1-300x199.png 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">FigPii\u2019s heatmap reveals \u201chot zones\u201d where users are actively engaging (red and yellow) and \u201ccold zones\u201d they\u2019re ignoring (blue), helping you understand where attention flows on a page (<\/span><\/i><a href=\"https:\/\/www.invespcro.com\/blog\/a-complete-guide-to-creating-shopify-websites-heat-maps\/\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">At Invesp, we use our proprietary CRO tool <\/span><a href=\"https:\/\/www.figpii.com\/\"><b>FigPii<\/b><\/a> <span style=\"font-weight: 400;\">for this type of customer behavior analysis. It combines heatmaps, session replays, surveys, and A\/B testing in one dashboard, so you can spot an issue and test a fix without switching tools.<\/span><\/p>\n<p><b>But knowing these tools exist isn\u2019t enough, you have to use them with intention. Here\u2019s how to get the most out of them:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with heatmaps.<\/b><span style=\"font-weight: 400;\"> Run them on high-traffic pages like your homepage, top product pages, and checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Watch session recordings with a focus.<\/b><span style=\"font-weight: 400;\"> Don\u2019t binge-watch like Netflix\u2014filter by sessions where users dropped off or completed key actions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deploy micro-surveys.<\/b><span style=\"font-weight: 400;\"> Ask visitors one simple question at the right moment\u2014for example, \u201cWhat\u2019s stopping you from checking out today?\u201d\u2014to get gold-standard insight.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Close the loop.<\/b><span style=\"font-weight: 400;\"> Feed those observations into your analytics data and hypothesis list for testing.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">CRO Testing Tools: Compare and Measure Changes on Your Website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If analytics tells you <\/span><b>what<\/b><span style=\"font-weight: 400;\"> is happening and behavior tools tell you <\/span><b>why<\/b><span style=\"font-weight: 400;\">, experimentation tools let you <strong>change the outcome.<\/strong><\/span><\/p>\n<p>Once you\u2019ve identified friction points (think, a clunky checkout, an ignored CTA), experimentation tools let you test different solutions and see what truly works.<\/p>\n<p><b>Experimentation tools allow you to:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Run A\/B tests<\/b><span style=\"font-weight: 400;\"> (two versions of a page against each other) to see which converts better.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Run multivariate tests <\/b><span style=\"font-weight: 400;\">(testing several elements at once, like headlines, CTAs, and images).<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create split URL tests<\/b><span style=\"font-weight: 400;\"> to compare entirely different pages.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deploy server-side tests<\/b><span style=\"font-weight: 400;\"> (for features and functionality) or <\/span><b>client-side ones<\/b><span style=\"font-weight: 400;\"> (for design and messaging).<\/span><\/li>\n<\/ul>\n<p><b>In short, these platforms give you a scientific framework for answering questions like:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Does a one-step checkout convert better than two steps?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Would adding a product video improve add\u2011to\u2011cart rates?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Is our new pricing page messaging helping or hurting signups?<\/span><\/i><\/p>\n<h4>Let&#8217;s see how it works in action:\u00a0<\/h4>\n<p>When working with a DTC brand, <strong>we tested two variations of a \u201cFree Shipping\u201d incentive on the cart page.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We tested two different versions of the cart page, each displaying the message <\/span><i><span style=\"font-weight: 400;\">\u201cAdd $27 to unlock FREE SHIPPING,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> and compared them against the original version, which had no incentive message at all.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V1<\/b><span style=\"font-weight: 400;\">: Incentive message placed above the product list in the cart.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">V2<\/b><span style=\"font-weight: 400;\">: Incentive message placed below the product list.<\/span><\/li>\n<\/ul>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-100050 aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.28.50\u202fPM-1024x433.png\" alt=\"A\/B testing example \" width=\"1024\" height=\"433\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.28.50\u202fPM-1024x433.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.28.50\u202fPM-300x127.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.28.50\u202fPM-768x325.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.28.50\u202fPM.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><\/p>\n<p><strong>The goal was simple:<\/strong> reduce checkout drop-offs and encourage larger orders.<\/p>\n<p><strong>The results were mixed, and that\u2019s precisely why testing matters.\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout and purchase rates <\/span><b>declined slightly<\/b><span style=\"font-weight: 400;\"> in both V1 and V2, which means that the incentive positioning may have distracted or overloaded users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">However, <\/span><b>upsell clicks increased by up to 80%<\/b><span style=\"font-weight: 400;\">, suggesting the visual hierarchy of the incentive changed browsing behavior even if it didn\u2019t ultimately close more sales.<\/span><\/li>\n<\/ul>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" class=\"wp-image-100051 aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.29.09\u202fPM-1024x477.png\" alt=\"\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.29.09\u202fPM-1024x477.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.29.09\u202fPM-300x140.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.29.09\u202fPM-768x358.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot-2025-08-05-at-12.29.09\u202fPM.png 1463w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A\/B test results comparing two incentive message placements with a no-incentive control. While Variation 2 slightly increased revenue per visitor, both variants underperformed in conversion rate compared to the original layout.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But these insights still helped.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They gave us clarity on what <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> to pursue and opened up new hypotheses to test next.\u00a0<\/span><\/p>\n<p><b>That\u2019s the real value of experimentation tools:<\/b><span style=\"font-weight: 400;\"> they don\u2019t just validate ideas, they guide your entire decision-making process.<\/span><\/p>\n<p data-start=\"109\" data-end=\"266\"><strong data-start=\"109\" data-end=\"134\">One important caveat:<\/strong> even the best experimentation tools can only deliver reliable results if you have enough data to work with. As Khalid points out:<\/p>\n<blockquote data-start=\"268\" data-end=\"505\">\n<p data-start=\"270\" data-end=\"505\">\u201cWhen you\u2019re only getting 100, 200, or 300 visitors per week, it\u2019s difficult for conversion optimizers to really figure out intent\u2026 drive at least 10,000 or 20,000 visitors in order to figure conversion problems on your site.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"507\" data-end=\"640\">If your traffic is too low for statistically significant A\/B tests, you can still <a href=\"https:\/\/www.invespcro.com\/blog\/website-conversions-without-redesigning-everything\/\" target=\"_blank\" rel=\"noopener\">improve conversions<\/a> using other methods, such as:<\/p>\n<ul data-start=\"641\" data-end=\"904\">\n<li data-start=\"641\" data-end=\"733\">\n<p data-start=\"643\" data-end=\"733\"><strong data-start=\"643\" data-end=\"669\">User\/usability testing<\/strong> \u2013 Small groups interacting with your site to validate changes<\/p>\n<\/li>\n<li data-start=\"734\" data-end=\"816\">\n<p data-start=\"736\" data-end=\"816\"><strong data-start=\"736\" data-end=\"769\">Tree testing and card sorting<\/strong> \u2013 Improving navigation and content structure<\/p>\n<\/li>\n<li data-start=\"817\" data-end=\"904\">\n<p data-start=\"819\" data-end=\"904\"><strong data-start=\"819\" data-end=\"846\">Session replay analysis<\/strong> \u2013 Spotting clear usability issues without running tests<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"531\" data-end=\"691\">The good news is, you don\u2019t need a massive tech stack to do this. Here are some CRO tools that can help you run these alternative testing methods:<\/p>\n<ul data-start=\"693\" data-end=\"918\">\n<li data-start=\"693\" data-end=\"765\">\n<p data-start=\"695\" data-end=\"765\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.figpii.com\/\">FigPii<\/a><\/span> \u2013 A\/B testing plus heatmaps, session replays, and surveys<\/p>\n<\/li>\n<li data-start=\"766\" data-end=\"810\">\n<p data-start=\"768\" data-end=\"810\"><a href=\"https:\/\/www.usertesting.com\/\"><span style=\"font-weight: 400;\">User testing<\/span><\/a> \u2013 User\/usability testing<\/p>\n<\/li>\n<li data-start=\"811\" data-end=\"867\">\n<p data-start=\"813\" data-end=\"867\"><a href=\"https:\/\/www.optimalworkshop.com\"><span style=\"font-weight: 400;\">Optimal Workshop<\/span><\/a> \u2013 Tree testing and card sorting<\/p>\n<\/li>\n<li data-start=\"868\" data-end=\"918\">\n<p data-start=\"870\" data-end=\"918\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/vwo.com\/v2\/\">VWO<\/a><\/span> \u2013 A\/B testing and multivariate testing<\/p>\n<\/li>\n<\/ul>\n<h3>How All Three CRO Tools Work Together:<\/h3>\n<p>You\u2019ve now seen how analytics, behavior research, and experimentation each play their part. But the real power of CRO comes when you connect them into one continuous process.\u00a0<\/p>\n<p data-start=\"330\" data-end=\"434\"><strong>When combined, these tools create a closed-loop optimization system:<\/strong><\/p>\n<ul data-start=\"435\" data-end=\"584\">\n<li data-start=\"435\" data-end=\"480\">\n<p data-start=\"437\" data-end=\"480\"><strong data-start=\"437\" data-end=\"450\">Analytics<\/strong> spots where the problem is.<\/p>\n<\/li>\n<li data-start=\"481\" data-end=\"531\">\n<p data-start=\"483\" data-end=\"531\"><strong data-start=\"483\" data-end=\"501\">Behavior tools<\/strong> explain why it\u2019s happening.<\/p>\n<\/li>\n<li data-start=\"532\" data-end=\"584\">\n<p data-start=\"534\" data-end=\"584\"><strong data-start=\"534\" data-end=\"559\">Experimentation tools<\/strong> validate the best fix.<\/p>\n<\/li>\n<\/ul>\n<p>This cycle repeats, refining your site with every pass, and turns optimization from a one-off project into an ongoing growth engine.<\/p>\n<h2><strong>2. The team make up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It goes without saying that a dedicated CRO team is a crucial lever for a successful CRO program. This means that the way you build and structure your team is as important as the CRO program itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, so how does one go about structuring a CRO team?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there are three team structures to choose from:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A centralized structure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A decentralized structure\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A hybrid structure<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From the above-mentioned structures, the one that you have to go with has to be determined by the characteristics of your organization. To make you understand, let\u2019s breakdown the three CRO team structures one-by-one:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Centralized CRO team<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is probably the most common type of CRO team structure out there.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14751\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Centralized-Cro-e1617057066773.jpg\" alt=\"\" width=\"640\" height=\"400\" data-wp-pid=\"14751\" \/><\/div>\n<p><span style=\"font-weight: 400;\">As you can see from the diagram above, a centralized CRO team model has all the knowledge concentrated in the same place. This means that this method allows the CRO team to be aware of the performance of the entire site and business, and it paves way for a strategic approach to optimization that includes the entire funnel.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Decentralized CRO team structure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike the centralized model, optimization knowledge in the decentralized method is dispersed among different teams from several departments. This means that there are multiple teams responsible for optimization.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14750\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Decentralized-Cro-e1617056996138.jpg\" alt=\"\" width=\"640\" height=\"400\" data-wp-pid=\"14750\" \/><\/div>\n<p><span style=\"font-weight: 400;\">As shown in the diagram above, every department within an organization has people who are in charge of the optimization strategy. This approach is more common in <a href=\"https:\/\/www.invespcro.com\/blog\/saas-customer-acquisition\/\">SaaS<\/a> companies \u2013 where teams want to move at their own pace, manage their own budgets separately, and operate outside of the marketing bubble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decentralized models are not a sure bet. If not carried out in a proper way, it can cause chaos by leading to inter-divisional rivalry. <\/span><span style=\"font-weight: 400;\">Each department might be tempted to build its own empire at the expense of others. Problems of coordination and control may also arise and once this happens, whatever is learned during the optimization process might not be shared with optimization teams from other departments.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Hybrid CRO team structure\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This approach blends the decentralized and centralized CRO team models into one structure. The idea behind the hybrid model is to merge the strengths of each traditional approach, resulting in a solid conversion optimization strategy that drives the company.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14749\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Hybrid-Cro-e1617056932353.jpg\" alt=\"\" width=\"640\" height=\"400\" data-wp-pid=\"14749\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As highlighted in the image above, the centralized team manages projects, analyzes, and shares results and learnings among all optimization teams from different departments. It\u2019s also the responsibility of the centralized team to see to it that department projects are aligned, and there are no conflicts ensuing among different teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach can smoothly move the whole business forward if there are organized and ample resources (internal newsletters, sharing of learnings, meetings, etc.) in the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final point on the makeup of the CRO team: no matter the model you use in building and structuring a CRO team, make sure that there are no data silos (everyone should have access to pretty much every data in the company) and there always has to be sharing of knowledge to help spread the CRO culture.\u00a0<\/span><\/p>\n<h2><strong>3. The CRO Budget\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Remember the adage, <\/span><i><span style=\"font-weight: 400;\">you need money to make money<\/span><\/i><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that adage rings true in the world of conversion optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective CRO program requires an investment of money. The good news is that conversion optimization is all about dollars and cents \u2013 this means that you\u2019re bound to see its positive impact on your bottom line if the program is executed by experts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have a whole article on this blog that delves into details about <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/how-much-does-it-cost-to-hire-a-cro-firm\/#:~:text=Cost%20of%20hiring%20a%20CRO,month%20to%20%245k%2Fmonth.\"><span style=\"font-weight: 400;\">the cost of hiring a CRO firm<\/span><\/a><span style=\"font-weight: 400;\">. So, in this section, I will only shine the spotlight on the main categories you must think of when budgeting for a CRO campaign.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Human Capital\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you hire an external CRO consultant or a firm, you need to pay them for the services rendered. The same applies to building an in-house team \u2013 but this usually costs more than outsourcing your CRO program to an agency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An in-house CRO team would ideally need at least one expert each in the area of project management, strategy, UX design, data science, and a full stack developer. If you do the maths, you\u2019d see that you will have to fork out nearly half a million dollars annually.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Duration of the project<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Considering that conversion optimization is an ongoing process, you might not really see the real results if your CRO budget only covers two or three months. The minimum you should think about is six months. This is because it takes some considerable amounts of time to do conversion research, and you might need to run a couple of tests (and depending on the amount of your traffic, one test can take a few weeks to run) to get the desired outcome. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cost of tools used on the project<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Besides the human capital and duration of the project, you will also need to consider the cost of equipment needed to execute the project. This amount usually depends on the agency\/consultant you engage and the features you require. The tools you will need typically include all of the above CRO tools: <\/span><span style=\"font-weight: 400;\">web analytics tools, user behavior analytics tools, and testing tools.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Costs of implementing the A\/B tests\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a common cost when working with an agency and you don\u2019t have developers who can implement the A\/B testing codes for you. However, this amount is not fixed. It usually depends on the number of A\/B tests launched during the course of the program. Some CRO projects will need your CRO team to implement two or three tests on a monthly basis, while others may require the implementation of 8 to 10 tests.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cost of hardcoding AB test winners on the site<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you launch an experiment and the winner that is not the default design on your site, you\u2019d then need someone to write a production-ready code and to permanently deploy the winning variation on the site. This particular cost will only occur when you don\u2019t have expert developers who can implement the winning variations. It\u2019s also not a fixed cost, as it only applies when your CRO program generates an uplift better than the default design.\u00a0<\/span><\/p>\n<h2><strong>4. The Methodology\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How you do conversion optimization matters. A successful CRO program requires a well-defined process. This is key. Without a well-defined process, a CRO program can lack direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a CRO methodology to follow, you\u2019d know which issues to focus on first and which ones should you ignore. In other words, following a CRO process will serve you time and resources.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14701\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Ship.png\" alt=\"\" width=\"680\" height=\"383\" data-wp-pid=\"14701\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Here at Invesp, our CRO team follows a detailed <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/creating-a-conversion-roadmap-how-to-prioritize-conversion-problems-on-your-website\/\"><span style=\"font-weight: 400;\">SHIP optimization process and the Conversion framework<\/span><\/a> <span style=\"font-weight: 400;\">to determine what areas of a website are not working and how to fix them. Our CRO team tends to spend much time dwelling on two stages: the scrutinize and the propagate stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each and every stage of the process is very important, and it should be done thoroughly. However, sometimes you have to adjust accordingly, depending on factors such as the duration of the project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Khalid:\u00a0<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">\u201cYes, you need to follow a process. But at the same time, you need to know that there are always specifics to every site so you need to know when to follow the process, and when to divert from the process. Sometimes, there are instances where you need to adjust the process.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">One last thing you need to know about having a documented CRO process is that it gives you directions on how things are done; and then provides the focus for making things better, and how they are done determines how successful your program will be.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>5. Setting the right expectations<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Setting the right and transparent expectations before diving into the CRO project is an imperative thing to do. As a service-based company that offers website conversion optimization services, we have learned over the years that expectations are either the road to bliss or damnation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes we are approached by clients who want us to increase their conversion rate by 500%. That\u2019s a definition of a ridiculous and unrealistic expectation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since we are talking about transparency in this section, let me come out and say it: most of the case studies you see talking about 300%, 400%, or 500% increase in conversions are incomplete and inaccurate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you deal with expectations?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we start discussing a potential project, we educate clients about the fundamentals of CRO and help them understand the process we use. It\u2019s important to know that not all tests you will launch will result in an uplift in conversions. Research studies show that only <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwingurP-tfvAhUO3KQKHQ50CjcQFjAQegQIGhAD&amp;url=https%3A%2F%2Fwww.invespcro.com%2Fblog%2Fthe-state-of-ab-testing%2F&amp;usg=AOvVaw3Ucm-3NpKgOchGPs3PWPxV\">1 out of 8 A\/B tests have winning results<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some good news, though. You can get some insights from these <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwjl-pHu-tfvAhURDOwKHbDhAmIQFjAAegQIAxAD&amp;url=https%3A%2F%2Fwww.invespcro.com%2Fab-testing%2Fresults-analysis%2F&amp;usg=AOvVaw03jdG8XGvtmN4j_O6uahMQ\">failed or inconclusive A\/B tests<\/a> \u2013 and they will help feed into the overall marketing plan that will eventually help you increase your conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So there you have it. In the end, it all comes down to creating a genuine connection. How do you achieve that? Well, it all starts and ends with making sure that everyone involved in the program is on the same page before you delve into the project.\u00a0<\/span><\/p>\n<h2><strong>6. Good project management<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Project management is that piece of the puzzle that many CEOs relegate to the backseat of a conversion program. But its importance in a CRO program can\u2019t be overstated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better CRO project management = better CRO programs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When project management is done right, it helps the CRO program run more smoothly. And it allows both teams involved in the project to focus on the issues that matter, free from the distractions that can happen during the project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good project management is even more essential when you have a <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwiuqYr--tfvAhWCC-wKHYSSD10QtwIwAnoECAUQAw&amp;url=https%3A%2F%2Fwww.invespcro.com%2Fab-testing%2F&amp;usg=AOvVaw1VLUc9vG3AchUi-6Uu0yu_\">high testing velocity<\/a> of about three, four, or more tests per month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when you conduct many tests, you are more likely going to spend time structuring the tests; doing QA on all variations making sure that there are no bugs to skew your data, and this might result in failure to track the insights that matter the most.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A successful CRO program takes a lot of commitment from all parties involved. There are no shortcuts to achieving the ultimate goals of your business through a proper CRO program. You should be ready to invest a lot of time, effort, patience, and money in this goal. When you pay close attention to the key components of a good CRO program, it will be easier for you to develop a logical, successful plan that will drive your entire business forward.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 15<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disclaimer: This section is a TL;DR of the main article and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you\u2019ll see the introduction. The value that Conversion Rate Optimization (CRO) brings to the table is [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":14748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116,36],"tags":[],"class_list":["post-14747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14747"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14747\/revisions"}],"predecessor-version":[{"id":100064,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14747\/revisions\/100064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14748"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}