{"id":14758,"date":"2021-04-09T07:54:06","date_gmt":"2021-04-09T07:54:06","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14758"},"modified":"2024-04-30T21:05:41","modified_gmt":"2024-04-30T21:05:41","slug":"how-to-write-landing-pages-that-convert-cold-traffic","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-to-write-landing-pages-that-convert-cold-traffic\/","title":{"rendered":"How To Write Landing Pages That Convert Cold Traffic"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Most cold traffic landing pages struggle to convert (and convert well).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bBut it\u2019s not because of your offer. Or the <a href=\"https:\/\/www.invespcro.com\/blog\/want-to-design-a-high-converting-landing-page-work-on-your-unconversion-rate\/\">jaw-dropping design<\/a> of your landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bIt\u2019s because your readers don\u2019t know yet who you are or why they should believe what you\u2019re telling them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bThe <\/span><i><span style=\"font-weight: 400;\">real<\/span><\/i><span style=\"font-weight: 400;\"> key to getting ice-cold readers to convert?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bIt\u2019s in creating a deep connection with them in the first few seconds they land on your page. And then holding that connection all the way through until they convert.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u200bBut the way to establish this deep connection isn\u2019t just with an eye-catching design\u2026 but by using the core messages at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bAnd this is exactly what this live session is about!\u00a0<\/span><\/p>\n<p>Our CEO, <a href=\"https:\/\/www.linkedin.com\/in\/khalidh\/detail\/recent-activity\/\">Khalid Saleh<\/a>, is joined by <a href=\"https:\/\/greenlightcopy.com\/\">Green Light Copy&#8217;s<\/a> expert conversion copywriter <a href=\"https:\/\/www.linkedin.com\/in\/ACoAACKk03QBOHICfkI8YSiA6LqtW5Pa_pa-i6E\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_notifications%3B4hCuGAw8QpC%2FX4%2BoCmmHgA%3D%3D\">Eden Bidani<\/a> to show you how to write\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/5-reliable-guidelines-for-designing-higher-converting-landing-pages\/\">landing pages<\/a>\u00a0that catch your readers\u2019 attention and forge a deep bond with them in seconds.<\/p>\n<p><span style=\"font-weight: 400;\">This is not another live session filled with fluffy \u201ctips\u201d that sound great but you can\u2019t actually apply yourself.\u200b Nop. We know you will enjoy it just as much as other brave marketers who attended the session did:\u00a0<\/span><\/p>\n<div class=\"blog_img\">\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-14765\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screen-Shot-2021-04-09-at-14.33.30.png\" alt=\"\" width=\"913\" height=\"389\" data-wp-pid=\"14765\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Now. We know there are tons of blog posts, podcasts, and videos out there that talk about writing effective landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bBut here\u2019s what makes this live session different:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bFor the first time ever, Eden reveals her battle-tested, repeatable master landing page framework <\/span><span style=\"font-weight: 400;\">and shows you how to use it for landing pages that convert. <\/span><span style=\"font-weight: 400;\">This framework is specifically designed to help convert ice-cold traffic (so that you get more conversions out of every buck in ad spend).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b\u200bSo if:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200bYou\u2019re struggling to capture readers\u2019 attention and drive conversions from cold traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200bYou don\u2019t want fluffy \u201ctips,\u201d you want a repeatable framework you can implement (even by yourself)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200bYou want actionable, expert advice on how to improve your landing pages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u200b\u2014 then this session is 100% for you.<\/span><\/p>\n<p><iframe  id=\"_ytid_13120\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/WCBFl8RL5Gg?autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u200bIf you liked this session and you\u2019d like to attend 3 more live sessions lined up for this quarter, then please <\/span><a href=\"https:\/\/invesp.us10.list-manage.com\/subscribe\/post?u=1b3cdbfb9475f7867454d8024&amp;id=d943ed0f69\"><span style=\"font-weight: 400;\">join this community of smart marketers<\/span><\/a><span style=\"font-weight: 400;\"> and stay updated.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Most cold traffic landing pages struggle to convert (and convert well). \u200bBut it\u2019s not because of your offer. Or the jaw-dropping design of your landing page. \u200bIt\u2019s because your readers don\u2019t know yet who you are or why they should believe what you\u2019re telling them. \u200bThe real key to getting ice-cold readers to convert? \u200bIt\u2019s [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":14763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landing-pages"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14758"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14758\/revisions"}],"predecessor-version":[{"id":98209,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14758\/revisions\/98209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14763"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}