{"id":14800,"date":"2021-04-28T17:09:52","date_gmt":"2021-04-28T22:09:52","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14800"},"modified":"2021-04-28T17:09:52","modified_gmt":"2021-04-28T22:09:52","slug":"how-good-is-your-ux-heres-how-you-can-measure-it","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-good-is-your-ux-heres-how-you-can-measure-it\/","title":{"rendered":"How Good is your UX? Here\u2019s How You can Measure it"},"content":{"rendered":"Reading Time: <\/span> 8<\/span> minutes<\/span><\/span>

Think back to a time you had a bad experience using a website.\u00a0<\/span><\/p>\n

Maybe the site was slow, or it had illegible typography and bad spacing on long landing pages. Or perhaps the navigation was confusing \u2013 too many options to choose from.\u00a0<\/span><\/p>\n

Do you have a moment in mind?<\/span><\/p>\n

I’m pretty sure you didn\u2019t take long to recall such memories because, well, they stick.<\/span><\/p>\n

Now, think back to how you felt after getting that negative vibe from their site. Did you think of looking for an alternative? Or did you go back to take another shot?\u00a0<\/span><\/p>\n

Well, according to\u00a0<\/span>Toptal<\/span><\/a>, 88% of users would rather stay away from a website after a bad user experience. That\u2019s a huge number of users to lose for something that can be avoided.\u00a0<\/span><\/p>\n

Achieving superior user experience involves building a culture committed to continuous improvement, and that means measuring your UX from time to time.\u00a0<\/span><\/p>\n

There are several metrics you can focus on when measuring user experience on your website. But in this article, we are going to look at a different way of measuring UX…keep reading!\u00a0<\/span><\/p>\n

Two main benefits of measuring UX<\/span><\/h2>\n

\u201c<\/span>What gets measured can be managed<\/span><\/em>?\u201d<\/span><\/p>\n

This adage by the American father of management thinking, Peter Drucker, rings true in the world of UX.\u00a0<\/span><\/p>\n

You can\u2019t know about the experience of your users unless you track and measure it. Failure to measure UX is killing more conversions and increasing the churn rate of different websites. According to\u00a0<\/span>Sandro Meyer<\/span><\/a>, co-founder of\u00a0<\/span>Growth Bay<\/span><\/a>:\u00a0<\/span><\/p>\n

\u201cIt\u2019s amazing how many design decisions are still made today without relying on UX-KPI data. For example, your conversion rate might suffer from the fact that the number of form questions on a login page has increased from six to nine. Without continuously measuring the relevant KPIs, you will find it difficult to identify such problems quickly.\u201d<\/span><\/em><\/p><\/blockquote>\n

Having said that, let\u2019s look at some of the important reasons why you should measure UX:\u00a0<\/span><\/p>\n

1. Shows you how you doing against competitors<\/span><\/h3>\n

The important thing you should know here is that UX competitor analysis comes after you have measured your site\u2019s user experience<\/a> first. Once you have done that, then you can enjoy the benefits that come with doing UX competitor analysis. In this context, I mean benefits like:\u00a0<\/span><\/p>\n