{"id":14830,"date":"2021-05-07T09:00:56","date_gmt":"2021-05-07T09:00:56","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14830"},"modified":"2024-04-30T21:03:58","modified_gmt":"2024-04-30T21:03:58","slug":"how-to-build-a-brand-community-from-scratch","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-to-build-a-brand-community-from-scratch\/","title":{"rendered":"How to Build a Brand Community from Scratch"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Big companies can outspend you. Competitors can enter the market. Your product can be replicated.<\/p>\n

\u200bBut if your marketing or business strategy is centered around a brand community, you don\u2019t lose sleep – because how<\/em> you do your thing becomes more important than what<\/em> you do.<\/p>\n

One of the best things you can do for your brand is to build a community. I really like how Greg Isenberg<\/a> demonstrates the value of a community vs. and audience:<\/p>\n

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A brand community is a group of customers who are brought together by their collective interest in a brand’s products, services, or values that represents a brand.<\/p>\n

Most brands already have thousands of people who are interested in their products\/services and the values that the brand stands for. All they have to do is bring those people together and create a strong brand community around them.<\/p>\n

Knowing how challenging it is to build a brand community, we invited an ace who does this stuff for a living. Joe Glover<\/a> has mastered the art of fostering communities that people care about. He\u2019s built The Marketing Meetup<\/a> – an engaged community of over 24,000 marketers from across the globe – and in this session, he\u2019ll share how.<\/p>\n

\u200b\u200bNow. We know there are tons of blog posts, podcasts, and videos out there that discuss building brand communities.<\/p>\n

\u200b\u200bBut here\u2019s what makes this live session different:<\/p>\n

\u200bJoe will walk you through every step he takes when building thriving brand communities. You will walk away from this session knowing what community truly is – and how you can start to build one yourself.<\/p>\n

\u200bSo if:<\/p>\n