{"id":14937,"date":"2021-06-17T05:48:07","date_gmt":"2021-06-17T10:48:07","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=14937"},"modified":"2026-08-10T16:55:33","modified_gmt":"2026-08-10T16:55:33","slug":"what-they-dont-tell-you-about-a-b-testing-velocity","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/what-they-dont-tell-you-about-a-b-testing-velocity\/","title":{"rendered":"What they don\u2019t tell you about A\/B testing velocity"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14937\" class=\"elementor elementor-14937\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72287f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72287f11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f04a424\" data-id=\"6f04a424\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31522858 elementor-widget elementor-widget-text-editor\" data-id=\"31522858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ql-align-justify\">How many A\/B tests do you run every month?<\/p><p class=\"ql-align-justify\">How about every year?<\/p><p class=\"ql-align-justify\">Now. How many tests should you be running every year?<\/p><p class=\"ql-align-justify\">You probably don&#8217;t know the answer to the third question.<\/p><p class=\"ql-align-justify\">You&#8217;re not alone &#8211; most marketers can&#8217;t answer that with confidence.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/what-they-dont-tell-you-about-a-b-testing-velocity\/#more-14937\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading What they don\u2019t tell you about A\/B testing velocity\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>How many A\/B tests do you run every month? How about every year? Now. How many tests should you be running every year? You probably don&#8217;t know the answer to the third question. You&#8217;re not alone &#8211; most marketers can&#8217;t answer that with confidence.<\/p>\n","protected":false},"author":54,"featured_media":14960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-14937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=14937"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14937\/revisions"}],"predecessor-version":[{"id":100874,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/14937\/revisions\/100874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/14960"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=14937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=14937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=14937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}