{"id":15054,"date":"2021-07-29T06:15:54","date_gmt":"2021-07-29T11:15:54","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15054"},"modified":"2026-08-11T13:21:45","modified_gmt":"2026-08-11T13:21:45","slug":"how-to-write-value-propositions-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-to-write-value-propositions-for-ecommerce-websites\/","title":{"rendered":"How to Write Value Propositions for eCommerce Websites\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15054\" class=\"elementor elementor-15054\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ae9b452 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ae9b452\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36a9ec33\" data-id=\"36a9ec33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6392edeb elementor-widget elementor-widget-text-editor\" data-id=\"6392edeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">I have a quick exercise for you.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Go on Google and search for your product(s).\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Chances are, you will see dozens if not thousands of options that your potential customers could choose from.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Now. Ask yourself these two questions:\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Why should people buy from my e-commerce website?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">What&#8217;s the reason they should go with us and not our competitors?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You probably have answers to these questions. But are those answers well articulated on your website?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Over the years of working with e-commerce companies of different shapes and sizes, we have noticed that most of them struggle to communicate the value they provide on their website.\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/how-to-write-value-propositions-for-ecommerce-websites\/#more-15054\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading How to Write Value Propositions for eCommerce Websites\u00a0\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>I have a quick exercise for you.\u00a0 Go on Google and search for your product(s).\u00a0 Chances are, you will see dozens if not thousands of options that your potential customers could choose from.\u00a0 Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":15063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15054"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15054\/revisions"}],"predecessor-version":[{"id":101394,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15054\/revisions\/101394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/15063"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}