{"id":15082,"date":"2021-08-06T08:57:59","date_gmt":"2021-08-06T13:57:59","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15082"},"modified":"2026-08-10T17:08:45","modified_gmt":"2026-08-10T17:08:45","slug":"good-product-description-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/good-product-description-for-ecommerce-websites\/","title":{"rendered":"Tips for Writing a Good Product Description for eCommerce Websites"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15082\" class=\"elementor elementor-15082\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7406f472 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7406f472\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e312689\" data-id=\"4e312689\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780ca542 elementor-widget elementor-widget-text-editor\" data-id=\"780ca542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ve invested so much time and energy into your e-Commerce business, products, SEO, and website design.<\/p><p>But for some reason, your conversion rate is not improving.<\/p><p>Hypothetically speaking, various factors may be negatively affecting your conversion rate.<\/p><p>And one of those may have to do with your copy \u2013 specifically on your product descriptions.<\/p><p>Contrary to popular belief, writing product descriptions is not all about describing the product. Persuasive product descriptions go beyond mentioning features. <\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/good-product-description-for-ecommerce-websites\/#more-15082\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Tips for Writing a Good Product Description for eCommerce Websites\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>You&#8217;ve invested so much time and energy into your e-Commerce business, products, SEO, and website design. But for some reason, your conversion rate is not improving. Hypothetically speaking, various factors may be negatively affecting your conversion rate. And one of those may have to do with your copy \u2013 specifically on your product descriptions. Contrary [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":15084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15082"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15082\/revisions"}],"predecessor-version":[{"id":100901,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15082\/revisions\/100901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/15084"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}