{"id":15107,"date":"2021-08-19T04:27:38","date_gmt":"2021-08-19T09:27:38","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15107"},"modified":"2021-08-19T04:27:38","modified_gmt":"2021-08-19T09:27:38","slug":"customer-survey-questions","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/customer-survey-questions\/","title":{"rendered":"40+ Customer Survey Questions That Marketers Should Ask"},"content":{"rendered":"Reading Time: <\/span> 8<\/span> minutes<\/span><\/span>

\u00a0<\/span>Talk to your customers<\/span><\/em>.<\/span><\/p>\n

I have seen that statement being tossed around by different marketers on social media.\u00a0<\/span><\/p>\n

It’s probably one of the most common pieces of marketing advice today.\u00a0<\/span><\/p>\n

Sometimes I think it’s half-baked advice because it leaves me with questions like:\u00a0<\/span><\/p>\n

What should I talk to customers about?\u00a0<\/span><\/p>\n

Or what should I ask them?\u00a0\u00a0<\/span><\/p>\n

Don’t get me wrong, I’m all for keeping in touch with customers and building valuable relationships with them.\u00a0\u00a0<\/span><\/p>\n

But if you’re to advise me to talk to customers, at least give me directions of exactly what I should ask them.\u00a0<\/span><\/p>\n

Here’s the thing, talking to customers is easy \u2013 anyone can do it.\u00a0<\/span><\/p>\n

Being able to glean quality feedback and insights after talking to them is the challenging part.\u00a0<\/span><\/p>\n

Not everyone can pull it off.\u00a0<\/span><\/p>\n

But since you are smart enough to be reading this article, I won’t let you leave empty-handed. I will show you the different types of customer survey questions<\/a> you can ask and 40+ survey question examples used by marketers today.\u00a0\u00a0<\/span><\/p>\n

Five Types of Survey Questions\u00a0<\/span><\/h2>\n

Survey questions are not all the same. They differ depending on the type of information you want to get from your customers. So, before we take a deep dive into 20 customer survey question examples, let’s by looking at the six different types of questions:\u00a0<\/span><\/p>\n

    \n
  1. Open-ended questions<\/span><\/li>\n
  2. Closed-ended questions<\/span><\/li>\n
  3. ‘Yes’ or ‘No’ questions\u00a0<\/span><\/li>\n
  4. Nominal questions\u00a0<\/span><\/li>\n
  5. Ratio scale questions\u00a0<\/span><\/li>\n<\/ol>\n

    Open-ended questions<\/span><\/h3>\n

    An open-ended question is a type of question that can be answered anyhow. In other words, it’s open to any answer. In the context of a survey, an open-ended question doesn’t limit users to one or two-word answers.\u00a0<\/span><\/p>\n

    ALSO READ:<\/span><\/strong>\u00a0<\/span>Writing open-ended and closed-ended questions for user research<\/span><\/a><\/p>\n

    Users usually open up and feel more comfortable when a question is an open-ended one.\u00a0<\/span><\/p>\n

    Examples of open-ended questions:<\/span><\/strong>\u00a0<\/span><\/p>\n

    \"\"<\/div>\n
    Image Source: Go Survey<\/a><\/div>\n

    So how do you come up with an open-ended question?\u00a0<\/span><\/p>\n

    Well, the way you will word your question is what will make it an open-ended question. If you want your question to motivate users to give you a detailed answer or a practical open-ended question, you should use words like how what, can, and why.\u00a0<\/span><\/p>\n

    Such words in your question will give your users freedom to say more and reveal some insights that can be a game-changer in your conversion optimization<\/a> efforts.\u00a0<\/span><\/p>\n

    Closed-ended questions<\/span><\/h3>\n

    A closed-ended question<\/a> is a type of question that leaves no room for respondents to give a detailed answer. Most closed-ended questions have predefined, precise, and clear-cut answers.\u00a0<\/span><\/p>\n

    In the context of a survey, closed-ended questions are ideal if you are looking for specific, simple, and direct answers. Closed-ended questions usually come with a set of pre-selected answers.\u00a0<\/span><\/p>\n

    Here’s an example of a closed-ended question:<\/span><\/strong>\u00a0<\/span><\/p>\n

    \"\"<\/div>\n

    From the above example, you can see that participants are given only four options. They are not allowed to come up with an answer outside the set of predefined responses.\u00a0<\/span><\/p>\n

    The only caveat with closed-ended questions is that respondents are only expected to choose from a set of predefined answers and are restricted from expressing themselves.\u00a0<\/span><\/p>\n

    Yes or No Questions\u00a0<\/span><\/h3>\n

    Just like closed-ended questions, ‘yes’ or ‘no’ questions are also straightforward. In the field of linguistics, yes or no questions are also known as polar questions or general.\u00a0<\/span><\/p>\n

    When asked a yes or no question, respondents will either affirm the question or deny it.\u00a0<\/span><\/p>\n

    Examples of yes or no customer survey questions:\u00a0<\/span><\/strong><\/p>\n

    \"\"<\/div>\n
    Here are more examples:<\/div>\n