{"id":15121,"date":"2021-08-23T04:30:35","date_gmt":"2021-08-23T09:30:35","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15121"},"modified":"2021-08-23T04:30:35","modified_gmt":"2021-08-23T09:30:35","slug":"5-non-obvious-product-pages-tips-for-shopify-websites","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/5-non-obvious-product-pages-tips-for-shopify-websites\/","title":{"rendered":"5 Non-obvious Product Pages Tips for Shopify Websites"},"content":{"rendered":"Reading Time: <\/span> 7<\/span> minutes<\/span><\/span>

The eCommerce wave is still unfolding.<\/span>\u00a0<\/span><\/p>\n

This year, the <\/span>US eCommerce revenue<\/span><\/a> is expected to reach 469.2 billion dollars.\u00a0<\/span><\/p>\n

And, next year it\u2019s projected to go above 500 billion dollars.<\/span>\u00a0<\/span><\/p>\n

Global retail eCommerce sales<\/span><\/a> are more likely to reach 4.921 trillion dollars by year-end.\u00a0<\/span><\/p>\n

Looking at those figures, you\u2019d be forgiven for thinking that success in the eCommerce space is guaranteed.\u00a0<\/span><\/p>\n

But, you\u2019d be wrong.\u00a0<\/span><\/p>\n

The eCommerce <\/span>failure rate<\/span><\/a> is also high \u2013 80% of eCommerce businesses don\u2019t make it. This means that only 2 out of 10 eCommerce businesses succeed.\u00a0<\/span><\/p>\n

What makes the 20% succeed while the majority fails? Is there a secret sauce behind this?\u00a0<\/span><\/p>\n

Well, since we have been working with different successful eCommerce brands for over 15 years, we\u2019d like to believe that we know a thing or two about what makes them prosperous.\u00a0<\/span><\/p>\n

One thing I can tell you is that there are no shortcuts to success if you want sustainable growth. Critical thinking, working and testing are some of the ingredients you\u2019d need to use along the way.\u00a0\u00a0<\/span><\/p>\n

And another thing is making sure that your product pages are optimized for conversions. In this article, I will show you 5 non\u2013obvious Shopify product page tips that we’ve seen working over and over again in big and small eCommerce brands.\u00a0<\/span><\/p>\n

So, let\u2019s get started…<\/span><\/p>\n

1. Weave your Value Proposition into your product page\u00a0<\/strong><\/h2>\n

There\u2019s this belief among marketers that a value proposition<\/a> should only be placed on the website\u2019s home page and not anywhere else.\u00a0<\/span><\/p>\n

But that\u2019s a myth that has to be debunked.\u00a0<\/span><\/p>\n

Your brand\u2019s value propositions should be spread out across the whole website.\u00a0<\/span><\/p>\n

Remember, your homepage is not the only entry to your site.\u00a0<\/span><\/p>\n

Users coming from social media sites, landing pages, or blogs may land directly on your website\u2019s product page \u2013 and never visit your homepage.\u00a0<\/span><\/p>\n

If a visitor lands on your product page, you have a few seconds to let them know that they are at the right place. And guess what\u2019s the right way of showing them?\u00a0<\/span><\/p>\n

Yes, you\u2019re right…you let them know about the value that your product provides.<\/span><\/p>\n

Weaving your value proposition’s DNA on your product page is one of the things that is easier said than done.\u00a0<\/span><\/p>\n

The value proposition of Impact Dog Crates<\/a> is The only crate you will ever need. Guaranteed.<\/em><\/p>\n

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If you take a close look at the product overview, you will notice that the same brand promise or value proposition is emphasized more than three times.<\/div>\n

2. Share your Product Story\u00a0<\/strong><\/h2>\n

According to the founder of Frictionless Commerce, <\/span>Rishi Rawat<\/span><\/a>:\u00a0<\/span><\/p>\n

\u201c<\/span>A product story is a special type of a story that\u2019s designed to connect with visitors and make them fall in love with your creation. The job of the product story is to educate and convert new visitors<\/span><\/i>.\u201d<\/span><\/p><\/blockquote>\n

In simpler terms, a good product story doesn\u2019t only tell what a product is, but it also gives customers a reason to purchase the product.\u00a0 <\/span><\/p>\n

Man crates<\/a> is a good example of an online store that makes use of storytelling on its product pages:\u00a0<\/span><\/p>\n

\"A<\/div>\n

As you can see, Man Crates tells a story of the many names of its Shawarma\u2013nator Grill. In that same story, they also tell you about the materials used to make that product.<\/p>\n

Over the years of working with big and small eCommerce companies, we have noticed that people believe that product stories on product pages can only be told via product descriptions.\u00a0<\/span><\/p>\n

But that couldn\u2019t be further from the truth.\u00a0<\/span><\/p>\n

Sometimes images and texts can fail to bring out the emotion and honesty that can make customers convinced about your product.\u00a0<\/span><\/p>\n

Videos can also be used to convey a product story. The adage <\/span>\u2018if a picture is worth a thousand words, then a video is worth a million\u2019 <\/span><\/i>rings true here.\u00a0<\/span><\/p>\n

In fact, in one of the research studies, we conducted we noticed that<\/span> 73%<\/span><\/a> of online consumers are more likely to purchase a product after watching product videos.\u00a0<\/span><\/p>\n

ALSO READ: <\/span>How Videos on Product Pages an Increase Conversion Rate of eCommerce Sites<\/span><\/a><\/p>\n

Another study conducted by <\/span>SearchMetrics<\/span><\/a> discovered that pages with video content have longer session duration and lower bounce rates. This simply explains the power of storytelling using video.\u00a0<\/span><\/p>\n

Tufina Men Watches <\/span><\/a>\u00a0is an excellent example of an eCommerce brand that uses videos to tell stories of how their watches are assembled:<\/span><\/p>\n