{"id":15217,"date":"2021-10-07T07:40:11","date_gmt":"2021-10-07T12:40:11","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15217"},"modified":"2021-10-07T07:40:11","modified_gmt":"2021-10-07T12:40:11","slug":"how-to-build-thought-leadership-from-scratch-for-your-business","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-to-build-thought-leadership-from-scratch-for-your-business\/","title":{"rendered":"How To Build Thought Leadership From Scratch For Your Business\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-preserver-spaces=\"true\">The internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In fact, the only way to have a shot at getting in front of the right audience is by\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/cro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">optimizing every single one of your digital footprints for SEO<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Search Engine Optimization or SEO as it is known is the art of crafting content so that it has the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/three-basic-elements-of-click-grabbing-ppc-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">best chance of being found and clicked on<\/span><\/a><span data-preserver-spaces=\"true\">. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A lot goes into SEO, but most of the strategies and methods you&#8217;ll find on the internet are moot if you don&#8217;t include link building.<\/span><!--more--><\/p>\n<p><span data-preserver-spaces=\"true\">Linkbuilding is a process whereby you work to create relationships with entities, like other websites or blogs. These websites provide a link back to your website in their content, which increases your online visibility. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, this process has its own shortcomings: the links are often out of your control. That leaves room for mistakes, errors, and formatting that might not align with your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Luckily, there&#8217;s a holistic workaround to traditional link building that will expand your reach more organically: thought Leadership.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Thought Leadership Basics<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Thought Leadership is a process whereby you provide content and expertise on your particular niche and subject to other sites, bloggers and companies. It&#8217;s a way for you to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/grooming-your-brand-for-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">build your brand as an expert<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0on a given topic in more natural and less manipulative ways than traditional link-building strategies.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Not only does thought leadership help your SEO, but it also positions you as the go-to person for a specific type of expertise.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Thought leadership comes in a variety of formats, including:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Being interviewed or featured in digital publications<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Speaking at industry conferences<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Being the guest author on another site&#8217;s blog post<\/span><\/li>\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/5-proven-ways-to-elevate-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Creating content for your own website<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and social media accounts that other people then share, like, or engage with.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Being interviewed on either a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/landing-page-optimization-tactics-for-different-sources-of-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">podcast or YouTube channel<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Being invited to a live broadcast on another account&#8217;s social media feed<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Contributing articles to industry-specific blogs or trade journals.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Now that you understand the basics of thought leadership, it&#8217;s time to get started learning how to implement it so your business can stand out online.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How To Start Implementing Thought Leadership<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">I know what you&#8217;re thinking\u2014if building expertise and SEO like this was so easy, wouldn&#8217;t everyone do it?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s true, most business owners, CEOs, and entrepreneurs love the idea of being seen as thought leaders. But building up thought leadership takes time and consistent effort. You have to be willing to put in the work to realize your goals.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, there are four simple steps you can take to get started.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">#1 Uncover Your Expertise<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A master of all is a master of none. It doesn&#8217;t matter if you have 500 subjects you feel you could accurately and expertly discuss. You have to hone in on the overall message you want to share and then brand out to discuss just a few.<\/span><\/p>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15222\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/markus-spiske-3TrLKf7Jfbo-unsplash-e1633610153817.jpg\" alt=\"\" width=\"712\" height=\"475\" data-wp-pid=\"15222\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">The more you niche down, the better chance you&#8217;ll have for becoming known for that ONE thing. So the first step, obviously, is figuring out what you know and what you can talk about.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Think about the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">overall message of your brand<\/span><\/a><span data-preserver-spaces=\"true\">, and then ask yourself the following to get more clarity:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What do people come to me for help with the most?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What problems am I solving the most often?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What subjects am I most knowledgeable about?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What are people hungry to learn more about?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What story do I have to share to show people how I became an expert on this topic?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What could I talk about for hours and hours and NEVER get bored?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">It is essential to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/9-tips-to-conducting-accurate-qualitative-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">articulate what you know about a particular topic<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to establish yourself as an authority. Think about what you could discuss in blog posts, podcast interviews, or live broadcasts. Come up with 2-3 essential topics that tie into your overall message, and then start brainstorming different content pieces that people would be interested in checking out.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, say you&#8217;re a veterinarian who specializes in anxious dogs. Your topics could be:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Coping tactics to soothe anxious dogs<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Working through fear in dogs<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Triggers that most anxious dogs have<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">From there, you could start to come up with some specific topics. Taking the &#8220;Coping tactics to soothe anxious dogs,&#8221; you could talk about:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">My #1 tool for soothing my dog during a thunderstorm<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">CBD for anxious dogs\u2014is it worth it?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to make your dogs anxious chewy tendency healthier<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">When you&#8217;re coming up with these topics,<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/how-to-create-a-winning-content-strategy-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0it helps to know your target audience<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and what they&#8217;re looking for. Do they need something more detailed? Do they want something more general? Do they need help with a specific problem, like thunderstorms or separation anxiety? What kind of content do they prefer?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This will help determine what kind of thought leadership pieces you go for and the kind of content you create.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/zupo.co\/what-is-digital-pr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">The key to building thought leadership<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is knowing what you know and then figuring out how much of it you can talk about without sounding like an imposter or getting bored with the subject matter yourself.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Another good idea is to find a niche that is not overpopulated with other thought leaders to stand out in the crowd.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This strategy&#8217;s excellent because it doesn&#8217;t matter how much content (or notoriety) these influencers have. It just matters that they&#8217;re part of the same topic as you are, so if their voice resonates with people on social media, then yours will too!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This technique also works well for generating new blog post ideas because research shows we can find more insights when writing on topics related to our expertise. Finding an area, no one else has covered yet means there may be less competition following suit and, therefore, higher rankings in search engines!<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">#2 Create, Create, Create<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Now that you&#8217;ve got your topics and speaking points fleshed out, it&#8217;s time to create a solid foundation of content that you can link back to.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-15223\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/debby-hudson-MzSqFPLo8CE-unsplash-e1633610333159.jpg\" alt=\"\" width=\"712\" height=\"472\" data-wp-pid=\"15223\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">Whether it&#8217;s blog posts, infographics, videos, and social media posts, aim to have at least 15-20 evergreen pieces of content that you can link back to. While you&#8217;re pulling together ideas, remember the importance of value. If you&#8217;re providing value to your audience, they&#8217;ll be more likely to engage with what you&#8217;ve got and share it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So don&#8217;t post something just to post something. In this stage, make sure everything you create has some sort of value to the reader and can improve their lives somehow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re unsure where to start, use a content planning tool like Trello or Evernote or create an editorial calendar for your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/social-media-influences-purchase-decisions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">social media channels<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to keep you on track and organized with what&#8217;s coming up in the next few months.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It will take some time and effort initially, but the more fleshed out and detailed you can make these pieces now, the longer you&#8217;ll be able to use them in your thought leadership strategy.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">#3 Start Small<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Once you&#8217;ve got your content foundation ready, it&#8217;s time to start building links to your thought leadership pieces.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An easy way to do this is by providing helpful advice on relevant, popular topics for smaller audiences. Here are a few places to get started:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Smaller podcasts<\/span><\/li>\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/the-invesp-blog-guest-post-guidelines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Guest articles<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for small digital publications<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Local speaking engagements within your community<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Answering questions on Quora, Reddit, or LinkedIn Answers<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Look for audiences and avenues that are either at your audience size level or just below. These organizations or small-time media are often looking for content and people to share with their audiences, which will be more receptive and trusting of you as a result.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Start by adding these connections to your content marketing pipeline (more on that later), then start reaching out when they have something published or coming up where you can be helpful.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And be sure to follow and share their content to make them want to work with you.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are also opportunities to create content for organizations that cover your space but may not have the resources or audience size yet. Many of these sites will offer a share-equivalent in return for a contribution, and by getting their foot in the door this way, it can provide some significant leverage later on when they grow as well.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don&#8217;t get discouraged if somebody doesn&#8217;t respond right away &#8211; it&#8217;s likely because they&#8217;re busy but also because the timing just isn&#8217;t good for them\u2026or maybe\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/cro-blogs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">they need further convincing before taking the leap!<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0If other outlets would better suit what you offer, try those next. And remember- quality always wins over quantity; this takes time, so make sure each connection provides value first and foremost, no.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Start small by first pitching 1-2 thought leadership pieces per week, and then gradually increasing once you get used to the process. This system works well because it forces you into new topics while still allowing enough time between them so that they&#8217;re fresh again when it comes time for publication.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It also helps keep a running list or spreadsheet of who you pitched to and if they responded. This way, you can determine who is interested in your ideas and what isn&#8217;t catching their attention.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">#4 Don&#8217;t Let Imposter Syndrome Fool You<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Do you know\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/entrepreneurship-lessons\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">why most entrepreneurs fail to implement their thought leadership strategy<\/span><\/a><span data-preserver-spaces=\"true\">? They don&#8217;t feel like they have everything they need to be considered an expert in their field.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They think they need degrees, books, tons of testimonials, and social proof. They&#8217;re waiting for a book deal and 10K followers to be considered worthy. But the truth is, as long as you&#8217;re fully committed to the process and learning along the way, you can be an expert at anything.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There&#8217;s no question that there are many more people out there with degrees and book deals than without them. But those who have managed to build thought Leadership for themselves by following these simple steps will tell you that it&#8217;s less about knowing everything and more about being willing to learn and grow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You don&#8217;t need to be perfect; just committed to the process of constantly learning more about your topic. Remember that you can learn about anything if you&#8217;re willing to put in the time and effort!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It may seem like imposter syndrome to think that people would listen or care about a stranger&#8217;s opinions, but it&#8217;s really just insecurity talking. As long as you have something worthwhile to say (and plenty do), then there will always be a need for your voice.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So when you feel that slight hesitation before pitching or posting, tell yourself that you&#8217;re worth it and keep going.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How To Use Thought Leadership To Improve Your SEO<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You&#8217;ve got your message, your content foundation, and your strategy. You&#8217;re starting to get some hits from implementing these thought leadership tactics, and it&#8217;s time to see all that\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/9-sure-ways-to-increase-your-website-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">traffic pour in from your hard work<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whenever you get a new opportunity for thought leadership, make sure you have the perfect piece of content to link back to. Your website and social media handles are great (and most organizations will include these regardless), but if there&#8217;s a chance to include another link, make it super-relevant to the thought leadership piece.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You don&#8217;t want to be that person who sends out an article about the best places in town for sushi, only to have links back on your website on how to make a perfect omelet. That&#8217;s not going to help anyone find you through natural search engine optimization when they&#8217;re looking for recommendations from experts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is what helps people take notice of your knowledge and expertise as it relates to the topic at hand\u2014linking up with other thought leaders and making sure everything has continuity. It&#8217;ll also give you something extra powerful where friends or followers can find more information related directly back to this piece of content!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Keep all those details fresh, so there are plenty of opportunities waiting right around the corner when you need them most. And remember that the more you work on this, the more your authority will grow.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Thought Leadership Best Practices<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you&#8217;ve got your strategy down, it&#8217;s time to learn some of the best practices for you to utilize\u2014the number one is to stay consistent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consistency is critical when it comes to the thought leadership process. You can&#8217;t just send out one email and expect people to take notice and start referring to you as the expert of XYZ.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You need to be consistent in your communication with people and provide them as much value as possible. This is especially true if you&#8217;re a small business with the same resources that major corporations do. You&#8217;ll need to work harder than everyone else because it&#8217;s not about how big of an email list or following you have. It&#8217;s about how much value you can provide.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But once you start, it&#8217;ll be easier to keep going because the more thought leadership content you create, the more authoritative and credible your site will become.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are a few more final tips to keep you consistent and on track as you implement these strategies:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Set aside time regularly for ideation and brainstorming<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Determine what works best for you in terms of scheduling and doing research before anything else goes into motion so that all aspects of building thought Leadership is optimized from day one.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Schedule a monthly analysis so you can see which content performed the best. This way, you can adjust your thought leadership pieces to provide more of what people want.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Create templates for pitches and other documents you&#8217;ll send out frequently to save time. That way, you don&#8217;t have to reinvent the wheel every time.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">And don&#8217;t be afraid to ask for help from others. You don&#8217;t have to take on the world yourself. It might be helpful to hire a virtual assistant to take over some of the time-consuming details like sending out emails and follow-ups.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">The Takeaway<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Thought Leadership is an essential part of any\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/zupo.co\/b2b-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">business&#8217;s marketing strategy<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0as you grow your business online and look for a captivating audience. It&#8217;s challenging to establish yourself without some sort of credibility or authority behind your brand, which is where developing these skills can prove helpful.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, if building thought Leadership was easy, everyone would do it. You have to be in it for the long haul to see real results. Success with this work won&#8217;t happen overnight.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Keep working hard and learning more about what you know until, at some point, that becomes enough to call yourself a leader in the field. The more you share, the more people will start to associate you with this work.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So keep going and know that the expert title you&#8217;re after will soon be yours.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat. In fact, the only way to have a shot at getting in front of the right audience is by\u00a0optimizing every single one of your digital footprints for SEO. Search Engine Optimization or [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":15218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-15217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15217"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/15218"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}