{"id":15230,"date":"2021-10-20T11:54:33","date_gmt":"2021-10-20T11:54:33","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15230"},"modified":"2024-04-30T21:03:43","modified_gmt":"2024-04-30T21:03:43","slug":"website-teardown-episode-one-diff-eyewear","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/website-teardown-episode-one-diff-eyewear\/","title":{"rendered":"Website Teardown Episode One: Diff Eyewear"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

For the life of me, I have never seen or heard of a perfect website?\u00a0<\/span><\/p>\n

I don\u2019t think it exists.\u00a0<\/span><\/p>\n

Even popular sites like Google, Facebook, Youtube, and Twitter have their own set of imperfections \u2013 that\u2019s why they are always in constant change.\u00a0<\/span><\/p>\n

In fact, in 2018 alone, Google made <\/span>3,200 changes<\/span><\/a> on its website. And that number keeps on increasing every year.\u00a0<\/span><\/p>\n

As long as your website has less than a 100% conversion rate, there\u2019s always room for improvement.\u00a0<\/span><\/p>\n

Knowing that most eCommerce websites have a <\/span>2.86% average conversion rate<\/span><\/a>, it\u2019s an open secret that they all have improvement opportunities \u2013 you just have to dig in.\u00a0<\/span><\/p>\n

Recently, I asked Khalid \u2013 who has been doing CRO since 2006 \u2013 to do live expert reviews on LinkedIn focusing on eCommerce websites every Thursday.\u00a0<\/span><\/p>\n

He agreed.\u00a0<\/span><\/p>\n

And this past Thursday, he did the first website teardown \u2013 with <\/span>Diff Eyewear<\/span><\/a> as the guinea pig.\u00a0\u00a0<\/span><\/p>\n

Using the Invesp conversion framework, many conversion bottlenecks\/usability issues were identified in about 50 minutes.\u00a0<\/span><\/p>\n

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So, who should watch this website teardown?<\/p>\n<\/div>\n