{"id":15242,"date":"2021-11-12T09:57:21","date_gmt":"2021-11-12T14:57:21","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15242"},"modified":"2026-01-21T02:42:43","modified_gmt":"2026-01-21T02:42:43","slug":"9-best-digital-marketing-courses-that-will-take-your-career-to-a-whole-new-level","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/9-best-digital-marketing-courses-that-will-take-your-career-to-a-whole-new-level\/","title":{"rendered":"9 Best Digital Marketing Courses That Will Take Your Career to a Whole New Level"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>In the past, it was widely accepted that you needed to go through college and obtain a degree in order to qualify for a good marketing job.<\/p>\n<p>But times have changed now.<\/p>\n<p>Giant companies like Google, Apple, IBM, Nordstrom, and Hilton now recognize your skills instead of just formal education level as a qualification.<\/p>\n<p>Other companies, big and small, are also following suit!<\/p>\n<p>Slowly but surely, the hiring landscape is moving away from recognizing a college degree as a gold standard. The skills-based hiring philosophy is taking over \u2013 especially in the marketing space.<\/p>\n<p>I\u2019m not saying that a college marketing degree is useless. What I\u2019m trying to say is: some of the top marketing pros I know didn\u2019t even attend college. Even those who attended college didn\u2019t even major in marketing.<\/p>\n<p>But, even though you don\u2019t need to attain a college degree to be good at marketing, you\u2019d still need some sort of education to learn about digital marketing skills.<\/p>\n<p>Enter online marketing courses.<\/p>\n<p>However, there are many different types of digital marketing courses out there. Some will actually help you, while others waste your time and money!<\/p>\n<p>To help you avoid creating a dent in your finances and wasting your time, I have prepared a list of the cr\u00e8me de la cr\u00e8me of digital marketing courses from different specialties.<\/p>\n<p>I have gone through some of these courses myself. You don\u2019t have to go through all of them. Just pick one or two and watch your digital marketing career take off.<\/p>\n<h2>1. <a href=\"https:\/\/academy.invespcro.com\/courses\/conversion-optimization-mastery\" target=\"_blank\" rel=\"noopener noreferrer\">Invesp\u2019s Conversion Optimization Mastery Course<\/a><\/h2>\n<p><strong>Price: $299<\/strong><\/p>\n<p><strong>Course Duration: 9 hours<\/strong><\/p>\n<p>Conversion Rate Optimization or CRO is a marketing optimization process that allows you to lower your Customer Acquisition Cost (CAC) by getting more value from your existing users and visitors. The idea behind this concept is to persuade more of your website visitors to take the desired action on a webpage, website, or campaign.<\/p>\n<p>Although the CRO wave is still unfolding, more companies are beginning to recognize its importance. And, they are willing to pay top dollar to either hire a CRO agency or CRO Specialists.<\/p>\n<p>So, where can you learn about CRO?<\/p>\n<p>Well, if you need a CRO course born out of 14 years of experience then you should look no further than this Conversion Optimization Course. This course is by one of the oldest CRO firms in the US.<\/p>\n<p>Whether you\u2019re still starting out in CRO or you\u2019re seasoned marketing professionals in an eCommerce or SaaS space, this course will help you learn the ins and outs of experimentation. Khalid and Ayat teach you what they have been teaching marketing teams from top brands like eBay, ZGallerie, Discovery Channel, and many more. In this one course, you will also learn important marketing skills such as:<\/p>\n<ul>\n<li>CRO Best Practices<\/li>\n<li>Heuristic Evaluation<\/li>\n<li>Data Analysis<\/li>\n<li>Prioritization Framework<\/li>\n<li>Emotional Design<\/li>\n<li>Expert Reviews<\/li>\n<li>Jobs to be done customer interviews<\/li>\n<li>How to build hypotheses for marketing experimentation<\/li>\n<li>A\/B testing<\/li>\n<\/ul>\n<p>What I love the most about this course is that it teaches you a battle-tested CRO and experimentation process used by big and small brands in the eCommerce and SaaS space.<\/p>\n<h2>2. <a href=\"https:\/\/cxl.com\/institute\/programs\/brand-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">CXL\u2019s Brand Marketing Minidegree<\/a><\/h2>\n<p><strong>Price: $899<\/strong><\/p>\n<p><strong>Duration: 42 hours<\/strong><\/p>\n<p>Brand marketing is that aspect of marketing that is all about developing an ever-growing base of loyal customers. It\u2019s actually a constantly evolving strategy that usually revolves around maintaining a brand\u2019s overall reputation.<\/p>\n<p>CXL\u2019s Brand Marketing mini-degree helps you learn about the processes, tools, and techniques that will take your brand marketing to a whole new level.<\/p>\n<p>Considering that this program has more than five instructors who specialize in different areas of conversion optimization, you can expect to get value for your money. Some of the staff you will learn in this course include:<\/p>\n<ul>\n<li>Brand Fundamentals<\/li>\n<li>Brand Success<\/li>\n<li>Brand Marketing<\/li>\n<li>Build your tribe<\/li>\n<li>Measuring Brand<\/li>\n<li>On brand<\/li>\n<\/ul>\n<p>CXL has several other marketing courses created by marketing practitioners who have mastered their craft.<\/p>\n<h2>3. <a href=\"https:\/\/academy.omniconvert.com\/courses\/cvo-course\" target=\"_blank\" rel=\"noopener noreferrer\">Omniconvert\u2019s Customer Value Optimization Course\u00a0<\/a><\/h2>\n<p><strong>Price: $749<\/strong><\/p>\n<p><strong>Duration: 10+ hours<\/strong><\/p>\n<p>Omniconvert\u2019s CVO Course is a great resource for anyone who wants to learn a systematic process of increasing Customer Lifetime Value and Customer Retention in eCommerce. You will learn from 9 instructors who have a track record of making eCommerce businesses profitable. Some of the concepts you will learn in this course include:<\/p>\n<ul>\n<li>Customer Lifetime Value Optimization<\/li>\n<li>Customer Segmentation<\/li>\n<li>Loyalty and Retention<\/li>\n<li>Email Marketing Strategies<\/li>\n<li>Customer Acquisition and Ads tactics<\/li>\n<li>Customer onboarding and support<\/li>\n<\/ul>\n<p>You need to have intermediate or advanced skills in Marketing and eCommerce to be an ideal candidate for this course.<\/p>\n<h2>4. <a href=\"https:\/\/surferseo.com\/academy\/seo-writing-masterclass\/\" target=\"_blank\" rel=\"noopener noreferrer\">Surfer\u2019s SEO Writing Masterclass\u00a0<\/a><\/h2>\n<p><strong>Price: $199<\/strong><\/p>\n<p>Search Engine Optimization (SEO) is important in digital marketing. It makes it easy for your potential customers to find you online through search engines like Google. It\u2019s actually one of the most demanded skills in digital marketing.<\/p>\n<p>Surfer\u2019s SEO Writing Masterclass helps you create bulletproof content that brings thousands of potential customers to your landing pages and blog posts. The two instructors, in this course \u2013 have mastered the art of SEO \u2013 take a deep dive into on-page SEO and content creation.<\/p>\n<p>Here are some of the things you\u2019ll learn in this course:<\/p>\n<ul>\n<li>Keyword Research<\/li>\n<li>Competitions Analysis<\/li>\n<li>Content Strategy<\/li>\n<li>DIY SEO Audit<\/li>\n<li>Different Phases of SEO Writing<\/li>\n<\/ul>\n<p>If you\u2019re a content creator who wants to turn into a content marketer who knows how to create content that gets seen by potential customers, take this course.<\/p>\n<h2>5. <a href=\"https:\/\/www.digitalmarketer.com\/lp\/training\/email-marketing-mastery\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketer\u2019s Email Marketing Mastery\u00a0<\/a><\/h2>\n<p><strong>Price: $495<\/strong><\/p>\n<p><strong>Duration: 6 hours\u00a0<\/strong><\/p>\n<p>Over four billion people use email. And for every $1 a business spends on email marketing, they can expect an average ROI of $38. All this proves email marketing as a skill that will always remain relevant in the marketing industry.<\/p>\n<p>So which one email marketing course do I recommend?<\/p>\n<p>Well, Digital Marketer\u2019s Email Marketing Mastery Course comes into mind. In this course, you\u2019ll learn a step-by-step plan of how you can use advanced email marketing strategies to generate the highest ROI from your email list. Some of the concepts you\u2019ll learn include:<\/p>\n<ul>\n<li>Creating Your Marketing Calendar<\/li>\n<li>Email Campaign Creation<\/li>\n<li>Email Copywriting and Design<\/li>\n<li>Optimizing Opens and Clicks<\/li>\n<li>Tracking and Measuring Results<\/li>\n<li>Email Deliverability<\/li>\n<\/ul>\n<p>Not only will you become a certified email marketing specialist after taking this course, but you will also be able to monetize your email list.<\/p>\n<h2>6. <a href=\"https:\/\/copyhackers.com\/academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">CopyHackers\u2019 Conversion Copywriting Courses\u00a0<\/a><\/h2>\n<p><strong>Monthly Subscriptions: $297<\/strong><\/p>\n<p>Copywriting is probably in the top three of the most in-demand marketing skills. You need words to persuade people to buy a product or a service. This means that copywriting will forever remain important no matter the industry you\u2019re in.<\/p>\n<p>So, where can you learn this copywriting skill? Well, I can\u2019t think of better courses than those offered by CopyHackers.<\/p>\n<p>Even if you don\u2019t have any copywriting experience, you\u2019ll learn a proven and repeatable process used by top conversion copywriters. The instructor, Joanna Wiebe, has a proven record of writing copy that compels visitors to take the desired action. You can count on Copy School to learn about writing:<\/p>\n<ul>\n<li>Landing Page Copy<\/li>\n<li>Ads Copy<\/li>\n<li>Email Copy<\/li>\n<li>Funnel Copy<\/li>\n<\/ul>\n<p>Even some of the top conversion copywriters you know have gone through CopyHackers\u2019 Courses.<\/p>\n<h2>7. <a href=\"https:\/\/www.nngroup.com\/ux-certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">NNG\u2019s UX Design Course\u00a0<\/a><\/h2>\n<p>Last year, UX design was ranked as one of the <a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-strategy\/linkedin-most-in-demand-hard-and-soft-skills\" target=\"_blank\" rel=\"noopener noreferrer\">top 5 in-demand skills<\/a> on LinkedIn. This year, Glassdoor added UX design to their list of the <a href=\"https:\/\/www.glassdoor.com\/List\/Best-Jobs-in-America-LST_KQ0,20.htm\" target=\"_blank\" rel=\"noopener noreferrer\">best 50 jobs to have<\/a>. The demand for UX Pros is still on the rise. In the US alone, Glassdoor has over 2,000 remote positions for UX needing to be filled, while Indeed has listed over 1,500.<\/p>\n<p>So, where can you learn about UX design online?<\/p>\n<p>Well, <a href=\"https:\/\/www.nngroup.com\/ux-certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen Norman Group or NNG<\/a> is the right place. They have various UX and usability to choose from \u2013 more than 20 courses. Some of their UX courses are general and beginner-friendly, whereas some are advanced. But they all give you in-depth lessons that help you master effective UX techniques and topics.<\/p>\n<h2>8. <a href=\"https:\/\/www.marketingprofs.com\/training\/course\/marketing-strategy\" target=\"_blank\" rel=\"noopener noreferrer\">MarketingProfs\u2019 Marketing Strategy Course\u00a0<\/a><\/h2>\n<p>An effective digital marketing strategy is a competitive advantage. If you know how to create a road map or path for reaching prospects and turning them into customers, you will forever be chased by companies.<\/p>\n<p>MarketingProfs\u2019 Marketing Strategy Course gives you hands-on training on how to develop a dynamic marketing plan that you can apply to any kind of business. The instructor, <a href=\"https:\/\/www.linkedin.com\/in\/allenmweiss\/\" target=\"_blank\" rel=\"noopener noreferrer\">Allen Weiss<\/a>,\u00a0 also teaches you how to analyze and handle threats, nurture partnerships, adapt, and keep your business growing.<\/p>\n<p>You can actually count on this course to learn about:<\/p>\n<ul>\n<li>Analyzing how your customers view your products<\/li>\n<li>Using SWOT and other frameworks<\/li>\n<li>How to define strategy and understand its place in marketing<\/li>\n<\/ul>\n<h2>9. <a href=\"https:\/\/learn.demandcurve.com\/courses\/full-course\" target=\"_blank\" rel=\"noopener noreferrer\">Demand Curve\u2019s Growth Marketing Course\u00a0<\/a><\/h2>\n<p><strong>Price: $2,500<\/strong><\/p>\n<p><strong>Duration: 6 weeks\u00a0<\/strong><\/p>\n<p>Demand Curve\u2019s Growth Program is one course that will help you develop a growth strategy and testing roadmap that produces real growth results for any online business. You\u2019ll learn everything from rewriting landing pages, funnel optimization to launching various acquisition channels.<\/p>\n<p>This course curriculum has about 65 important concepts. Here are some of them:<\/p>\n<ul>\n<li>Growth Principles<\/li>\n<li>Growth Fundamentals<\/li>\n<li>Market and Customer Research<\/li>\n<li>Competitor Research<\/li>\n<li>Market Research<\/li>\n<li>Acquisition Strategy<\/li>\n<li>Onboarding Flow<\/li>\n<li>Conversion Tracking<\/li>\n<\/ul>\n<p>This course is your complete approach to learning how to do everything that a Growth Agency or Head of Growth does. My dear friend, not every so-called growth course teaches you to understand how your product grows, nail your positioning, build your growth strategy, and build a high-converting funnel.<\/p>\n<h3>Conclusion<\/h3>\n<p>I think that the best digital marketing course is the one you&#8217;ll actually enjoy and find interesting. I&#8217;d recommend that you do your research first before you pick any of the above courses, and make sure to choose a digital marketing training program or certificate program that aligns with what interests you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>In the past, it was widely accepted that you needed to go through college and obtain a degree in order to qualify for a good marketing job. But times have changed now. Giant companies like Google, Apple, IBM, Nordstrom, and Hilton now recognize your skills instead of just formal education level as a qualification. Other [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":15244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15242\/revisions"}],"predecessor-version":[{"id":100596,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15242\/revisions\/100596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/15244"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}