{"id":15261,"date":"2021-12-10T12:05:36","date_gmt":"2021-12-10T12:05:36","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15261"},"modified":"2024-04-30T21:03:32","modified_gmt":"2024-04-30T21:03:32","slug":"5-difficult-cro-questions-you-should-know","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/5-difficult-cro-questions-you-should-know\/","title":{"rendered":"5 Difficult CRO Questions you Should Know"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Every Thursday, around 9:30 am Eastern Time, I sit down with Khalid<\/a> (Invesp CEO) and we talk about all things Conversion Rate Optimization<\/a> (CRO).\u00a0<\/span><\/p>\n

I figured since Khalid has been in the CRO game in the last 16 years, I should do a lot of asking and let him do a lot of talking.\u00a0\u00a0<\/span><\/p>\n

These sessions are my opportunity to learn from someone who has worked with <\/span>well-established brands and fast-growing startups to increase their online sales through conversion optimization.\u00a0<\/span><\/p>\n

During these sessions, I make it a point that I ask him some tough CRO questions<\/a>.\u00a0<\/span><\/p>\n

So, without further ado, here are 5 CRO questions that I have recently asked him.\u00a0<\/span><\/p>\n

1. Is conversion rate the right metric to track?<\/b><\/h3>\n

As a marketer, you know that there are so many metrics to measure.\u00a0<\/span><\/p>\n

But the reality is that some metrics are more important than others. Most of the metrics are vanity metrics and they can be more distracting if you\u2019re not careful.\u00a0<\/span><\/p>\n

There\u2019s no doubt that conversion rate metrics are important. But since there are dozens of conversions rate metrics which ones should you be really paying attention to?\u00a0<\/span><\/p>\n

Here\u2019s what Khalid had to say about this:\u00a0<\/span><\/p>\n