{"id":15290,"date":"2022-01-13T03:56:52","date_gmt":"2022-01-13T08:56:52","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15290"},"modified":"2025-10-01T03:04:46","modified_gmt":"2025-10-01T03:04:46","slug":"cro-strategy-vs-tactics-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/cro-strategy-vs-tactics-whats-the-difference\/","title":{"rendered":"CRO Strategy vs. Tactics: What&#8217;s the Difference?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><i><span style=\"font-weight: 400;\">Disclaimer: This section is a TL;DR of the main article and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you\u2019ll see the introduction.<\/span><\/i><\/p>\n<ul class=\"\">\n<li id=\"472c\" class=\"jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf gh\" data-selectable-paragraph=\"\">How do you tell the difference between a conversion optimization amateur and a Pro? Here\u2019s a free tip: The main difference is the mindset.<\/li>\n<li id=\"1100\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Amateurs are all about CRO tactics or best practices. They quickly diagnose what\u2019s wrong with a website and offer solutions based on best practices even before conducting research. Pros play it safe, and they never bet a lot on tactics.<\/li>\n<\/ul>\n<h2 id=\"da9d\" class=\"kl km ig bm kn ko kp kq kr ks kt ku kv jv kw kx ky jx kz la lb jz lc ld le lf gh\" data-selectable-paragraph=\"\">What Is A CRO Strategy?<\/h2>\n<ul class=\"\">\n<li id=\"ecc0\" class=\"jo jp ig jq b jr lg jt lh jv li jx lj jz lk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">A conversion rate optimization strategy is a detailed 6 to 12-month plan of improving a website\u2019s conversion rate, user experience, and the business itself. It is a CRO strategy that determines the action plan you will take to optimize the website.<\/li>\n<li id=\"6180\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">It takes 6\u20138 weeks for an expert CRO team to create a CRO strategy; some of the activities involved include; customer interviews, competitor analysis, usability testing, heatmaps analysis, etc.<\/li>\n<li id=\"f776\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Drawing insights from the aforementioned activities, highlighting problem areas and revenue opportunities is not for everyone \u2014 if you know how to do it, you are halfway done. The other important aspect of creating a CRO strategy is prioritizing the action plan you intend to take. Let me explain\u2026<\/li>\n<\/ul>\n<h2 id=\"96b3\" class=\"kl km ig bm kn ko kp kq kr ks kt ku kv jv kw kx ky jx kz la lb jz lc ld le lf gh\" data-selectable-paragraph=\"\">What Are CRO Tactics?<\/h2>\n<ul class=\"\">\n<li id=\"7148\" class=\"jo jp ig jq b jr lg jt lh jv li jx lj jz lk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">If your CRO strategy is your game plan, then your CRO tactics are the specific activities you use to accomplish the goals highlighted in your CRO strategy.<\/li>\n<li id=\"87d5\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Conversion optimization has dozens of tactics; here are some examples; Changing the position of a CTA, changing the website copy, using micro-commitments to engage customers, directing your website traffic, and UX optimization.<\/li>\n<li id=\"8ff4\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Tactics with strategy are usually based on best practices. But such tactics can sometimes be toxic because not all best practices are best for your site. Some of them may do more harm than good on your site.<\/li>\n<\/ul>\n<h2 id=\"0999\" class=\"kl km ig bm kn ko kp kq kr ks kt ku kv jv kw kx ky jx kz la lb jz lc ld le lf gh\" data-selectable-paragraph=\"\">What\u2019s the Relationship Between CRO Strategy and Tactics?<\/h2>\n<ul class=\"\">\n<li id=\"e2c3\" class=\"jo jp ig jq b jr lg jt lh jv li jx lj jz lk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">The success of your CRO program lies in how well your strategy interconnects with your tactics. If there\u2019s a disconnect between the two, your program will go down like a lead balloon.<\/li>\n<li id=\"6fd8\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Think of the relationship between CRO strategy and tactics this way: Suppose your goal is to increase\u00a0<a class=\"au ll\" href=\"https:\/\/www.invespcro.com\/blog\/how-to-improve-conversions-rates-on-product-pages-by-not-thinking-about-conversion-optimization\/\" rel=\"noopener ugc nofollow noreferrer\">product page conversions<\/a>\u00a0by 20% over the next eight months. To achieve this goal, you\u2019d need to conduct conversion research and develop a strategy specifically for that goal.<\/li>\n<\/ul>\n<p><strong>Here\u2019s A Longer And More Detailed Version Of The Article<\/strong><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">How do you tell the difference between a conversion optimization amateur and Pro?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a free tip: The main difference is the mindset.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amateurs are all about CRO tactics or best practices. They quickly diagnose what&#8217;s wrong with a website and offer solutions based on best practices even before conducting research.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pros play it safe, and they never bet a lot on tactics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They know there is a place for best practices in conversion optimization \u2013 but they understand that the best optimization tactics are born out of a strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, they first focus on building a well-researched <a href=\"https:\/\/www.invespcro.com\/cro\/\">CRO strategy<\/a> aligned to business goals. Pros seek to understand the business objectives before embarking on any optimization work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the business goals is critical in conversion optimization. I mean, how do you intend to unlock new revenue opportunities when you don&#8217;t know the revenue target that a business wants to achieve?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okay, we will talk about how Pros build a CRO strategy later \u2013 now, it&#8217;s important to mention that the process of creating the strategy is not a one-day or one-week thing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re talking about 6 &#8211; 10 weeks here!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, some clients don&#8217;t have the patience to wait that long. All they want to hear is that cha-ching sound in their bank. And this is the reason why some agencies end up falling into the trap of starting with tactics based on best practices.\u00a0<\/span><\/p>\n<h2><b>What is a CRO Strategy?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before I take a deep dive into what a CRO strategy is, allow me to start by sharing two quotes by Sun Tzu, a genius strategist:\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;S<\/span><\/i><b><i>trategy<\/i><\/b><i><span style=\"font-weight: 400;\"> is about winning <\/span><\/i><b><i>before<\/i><\/b><i><span style=\"font-weight: 400;\"> the battle <\/span><\/i><b><i>begins<\/i><\/b><i><span style=\"font-weight: 400;\">, while <\/span><\/i><b><i>tactics<\/i><\/b><i><span style=\"font-weight: 400;\"> are about striking at weakness.&#8221;<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The second quote is:\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u200b\u200b&#8221;Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.&#8221;<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.invespcro.com\/cro\/\">conversion rate optimization<\/a> strategy is a detailed 6 to 12-month plan of improving a website&#8217;s conversion rate, user experience, and the business itself. To make it easy to understand, you can think of CRO strategy as the foundation of CRO tactics. It is a CRO strategy that determines the action plan you will take to optimize the website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re following the above definition, you&#8217;d know that all I&#8217;m saying is:\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">In an ideal world, CRO strategy begets CRO tactics.\u00a0<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Creating a CRO strategy takes between 6 to 8 weeks for an expert CRO team. The whole process entails doing a multitude of activities:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/a-complete-guide-to-creating-shopify-websites-heat-maps\/\">Heat maps analysis<\/a>,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/using-session-replay-videos-to-identify-conversion-problems-on-a-website\/\">Session recording analysis<\/a>,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bringing in multiple specialists to look at it,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">looking different experiences of visitors from pre-click to post-click,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/jobs-to-be-done-framework-in-conversion-optimization-projects\/\">Customer interviews<\/a>,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/competitive-analysis-for-conversion-rate-optimization\/\">Competitor analysis<\/a>,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/usability-testing\/\">Usability testing<\/a>, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these activities need to take a certain amount of time, and not one of them has to be skipped. Analyzing all those activities and synthesizing the results to create insights is the tricky part.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mean, anyone can launch a heat map. Anyone can start session recordings on their site. Your analytic tools can generate tens of thousands of reports. So what?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drawing insights from all those activities, highlighting problem areas and revenue opportunities is not for everyone \u2013 if you know how to do it, you are halfway done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other important aspect of creating a CRO strategy is prioritizing the action plan you intend to take. Let me explain\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you conduct your conversion research or all of those activities listed above, you&#8217;re more likely to uncover 100s of possible issues to fix on your website. Realistically, you can&#8217;t fix everything in one go. So, you need to prioritize those issues based on the conversion impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although there are <a href=\"https:\/\/www.invespcro.com\/blog\/creating-a-conversion-roadmap-how-to-prioritize-conversion-problems-on-your-website\/\">prioritization frameworks<\/a> you can use to score those issues, the task is not easy. Once you have prioritized the <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwiFy8Pfpq71AhW9SfEDHUc4B9kQFnoECCMQAQ&amp;url=https%3A%2F%2Fwww.invespcro.com%2Fblog%2F10-most-common-trust-related-problems-affecting-the-conversion-rate-of-your-website%2F&amp;usg=AOvVaw39vxWV7cUPR0O4N5xpOc-T\">conversion issues<\/a>, you now have a conversion optimization strategy.\u00a0\u00a0<\/span><\/p>\n<p>ALSO READ: <a href=\"https:\/\/www.invespcro.com\/blog\/creating-a-conversion-roadmap-how-to-prioritize-conversion-problems-on-your-website\/\">Creating A Conversion Roadmap \u2013 How to Prioritize Conversion Problems on Your Website<\/a><\/p>\n<p><span style=\"font-weight: 400;\">My dear friend, one crucial thing to note here is that a CRO strategy should be based on the qualitative and quantitative research you do on your website. That means that a CRO strategy will vary from one company to another \u2013 even though the process of creating one remains the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the process of creating a CRO strategic plan sounds so daunting and unsexy, it&#8217;s worth it. A business that starts investing in a robust CRO strategy can set itself up for a win in the long run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a CRO strategy is probably the best thing you can do for your <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwiGrMGYp671AhVpSPEDHZCKA9AQFnoECAcQAQ&amp;url=https%3A%2F%2Fwww.invespcro.com%2Fblog%2Fwhat-does-it-take-to-successfully-execute-a-cro-program%2F&amp;usg=AOvVaw0cjzeJjp2SgLnAjvU9fX2-\">CRO program<\/a>.\u00a0<\/span><\/p>\n<h2><b>What are CRO Tactics?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If your CRO strategy is your game plan, then your CRO tactics are the specific activities you use to accomplish the goals highlighted in your CRO strategy. That indicates that your tactics have to be driven by strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversion optimization has hundreds of tactics that experts can implement on different websites. Examples of CRO tactics include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changing the position of a CTA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changing the website copy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using micro-commitments to engage customers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct your website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX optimization<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you know what CRO tactics are, it&#8217;s also important to mention that they are not always based on strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you can have CRO tactics without a CRO strategy\u2026but remember, Sun Tzu refers to this approach as <\/span><i><span style=\"font-weight: 400;\">the noise before the defeat<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tactics with strategy are usually based on best practices. But such tactics can sometimes be toxic because not all best practices are best for your site. Some of them may do more harm than good on your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I can only recommend that you start with tactics if you have a CRO expert in your team who has thousands of experiments under their belt.\u00a0<\/span><\/p>\n<h2><b>What&#8217;s the Relationship Between CRO Strategy and Tactics?\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The success of your CRO program lies in how well your strategy interconnects with your tactics. If there&#8217;s a disconnect between the two, your program will go down like a lead balloon.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the whole idea of a CRO strategy is the application of optimization tactics against a potential \/conversion revenue opportunity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you execute your CRO strategy, you select specific conversion optimization tactics \u2013 from a pool of over 100 \u2013 that will help you achieve your goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of the relationship between CRO strategy and tactics this way:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose your goal is to increase <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwie2r-1p671AhU9QvEDHTokD0QQFnoECAQQAQ&amp;url=https%3A%2F%2Fwww.invespcro.com%2Fblog%2Fhow-to-improve-conversions-rates-on-product-pages-by-not-thinking-about-conversion-optimization%2F&amp;usg=AOvVaw1IDvIm_9VtV_iikFSE3tfu\">product page conversions<\/a> by 20% over the next eight months. To achieve this goal, you&#8217;d need to conduct conversion research and develop a strategy specifically for that goal. The tactics you&#8217;d choose should help you achieve the established goal. These tactics might include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage user-generated content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changing the product descriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding more than one high-quality image.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing customer reviews and testimonials \u2013 make them easy to read.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating product videos.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Here&#8217;s where it gets tricky,<\/b><span style=\"font-weight: 400;\"> some of the tactics mentioned above might require strategies of their own to achieve the strategic objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the tactic leveraging user-generated content requires its strategy that will help you capture user-generated content \u2013 and that might include the following tactics:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taping into influencers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designing a contest.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting an event.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a buzz for your brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another essential point to keep in mind when optimizing a website is, you&#8217;re more likely to come across desirable opportunities along the way. Still, not all of them will be worth pursuing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My dear friend, I encourage you only to pursue those that align with your long-term strategy.<\/span><\/p>\n<h3>Final thoughts&#8230;Strategic CRO vs. Tactical CRO<\/h3>\n<p>When we talk about strategic and tactical CRO we&#8217;re referring to two different types of CRO programs.<\/p>\n<p><span data-preserver-spaces=\"true\">When companies come to us, they typically come with a specific problem. They are trying to increase their website conversion rate, or at least that&#8217;s what they think.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But, in reality, they&#8217;re trying to achieve two goals.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The first goal is to increase the revenue that they are generating online. And the second goal is to improve the visitors&#8217; online experience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To achieve those two goals, we run several experiments that are a mix of tactical and strategic CRO.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When I think of tactical CRO, I think of the set of experiments or actions intended to make it easier for people to buy online. Something like removing the friction space, encouraging visitors to take action, and adding the right triggers to help visitors take some action.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When I think of strategic CRO, what comes into mind is a different set of activities. Strategic CRO focuses on the business and seeks to answer the following questions.\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">How do you grow the revenue of the business?\u00a0<\/span><\/li>\n<li>Are there any revenue opportunities we can explore?<\/li>\n<li><span data-preserver-spaces=\"true\">How do you think about the positioning of that business in the mind of its target audience?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How do you communicate the messaging of the business to its audience?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">A good CRO program is a combination of both strategic and tactical CRO. Depending on the client we&#8217;re working with, 75% of our work can be tactical CRO. The remaining 25% is on strategic CRO.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sometimes it&#8217;s the other way round.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disclaimer: This section is a TL;DR of the main article and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you\u2019ll see the introduction. How do you tell the difference between a conversion optimization amateur and [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":15291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15290"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15290\/revisions"}],"predecessor-version":[{"id":100336,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15290\/revisions\/100336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/15291"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}