{"id":15331,"date":"2022-02-17T06:00:47","date_gmt":"2022-02-17T11:00:47","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15331"},"modified":"2022-02-17T06:00:47","modified_gmt":"2022-02-17T11:00:47","slug":"cro-for-small-business-5-ways-to-punch-above-your-weight","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/cro-for-small-business-5-ways-to-punch-above-your-weight\/","title":{"rendered":"CRO For Small Business: 5 Ways To Punch Above Your Weight"},"content":{"rendered":"Reading Time: <\/span> 6<\/span> minutes<\/span><\/span>

Hiring a conversion rate optimization agency<\/span><\/a> is a good investment \u2013 it’s something that has been proven over time.\u00a0<\/span><\/p>\n

But I understand that not every company has the resources to do so.\u00a0<\/span><\/p>\n

Some startup companies operate on a shoestring budget, and they can’t even afford to engage a CRO consultant \u2013 let alone having an in-house CRO team.\u00a0<\/span><\/p>\n

Luckily, you can still do CRO even if you have the leanest budget.\u00a0<\/span><\/p>\n

In this article, we will look at different <\/span>CRO practices<\/span><\/a> that can help cash-strapped companies optimize their conversion rate.\u00a0<\/span><\/p>\n

All the ideas shared in this article can be applied right away, whether you have massive traffic coming to your website or not.\u00a0<\/span><\/p>\n

1. Follow a Growth Process\u00a0<\/span><\/h2>\n

What’s the one thing every startup needs?\u00a0<\/span><\/p>\n

GROWTH!\u00a0<\/span><\/p>\n

It’s an open secret that startups want to grow, but without a proper process in place, your journey to desired growth will take too long, and it’s more likely to be plagued by unfortunate consequences.\u00a0<\/span><\/p>\n

Processes are there to eliminate guesswork and to move things faster. They are even more critical in the startup world, where speed is a competitive advantage.\u00a0\u00a0<\/span><\/p>\n

At Invesp, we have a <\/span>conversion optimization process<\/span><\/a> to grow our clients’ revenue. We can launch tests fast and move swiftly simply because we know the series of steps to take to achieve a particular end.\u00a0<\/span><\/p>\n

There are many growth and conversion optimization processes out there. Pick one, modify it to suit your business model, and you will be able to accelerate your growth rate.\u00a0<\/span><\/p>\n

2. Customer Journey Mapping\u00a0<\/span><\/h2>\n

Early-stage startups make one grave mistake of prioritizing their product over their customers.\u00a0<\/span><\/p>\n

They spend much time focusing on their product features and functionality \u2013 instead of being attentive to early customers in a way that makes customers feel like they are in good hands.\u00a0<\/span><\/p>\n

Investing in your customer relationship is not just a way to ensure customer satisfaction but also a way to get valuable product feedback and insights. A solid two-way communication channel is one of the most important things you can do to help your startup scale.\u00a0<\/span><\/p>\n

This brings us to the next point: how do you build strong customer relationships?\u00a0<\/span><\/p>\n

Building strong customer relationships begins with ensuring that the <\/span>customer experience<\/span><\/a> is positive. You have to go through every touchpoint \u2013 website, social media channels, emails, etc. \u2013 that customers have with your brand and make sure it is optimized.<\/span><\/p>\n

All I\u2019m saying here is you have to map the entire customer journey and make sure there are no conversion bottlenecks standing in the way of customers. Doing so will help you understand:\u00a0<\/span><\/p>\n