{"id":15478,"date":"2022-04-25T03:40:49","date_gmt":"2022-04-25T08:40:49","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15478"},"modified":"2026-08-11T13:13:13","modified_gmt":"2026-08-11T13:13:13","slug":"cro-marketing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/cro-marketing\/","title":{"rendered":"What is CRO Marketing and Why You Shouldn&#8217;t Ignore It"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15478\" class=\"elementor elementor-15478\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36b51975 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36b51975\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64b4035d\" data-id=\"64b4035d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-511ccc6d elementor-widget elementor-widget-text-editor\" data-id=\"511ccc6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog_img\"><p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Disclaimer: This section is a TL;DR of the main article, and it&#8217;s for you if you&#8217;re not interested in reading the whole article. On the other hand, if you want to read the entire blog, scroll down, and you&#8217;ll see the introduction.<\/span><\/i><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Many online brands are already doing what it takes to drive website traffic.<\/span><\/p><h3 style=\"text-align: left;\"><b>What Is CRO Marketing?<\/b><\/h3><ul><li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Conversion rate optimization or CRO marketing increases the percentage of your existing traffic taking the desired action on your website.<\/span><\/li><\/ul><h3 style=\"text-align: left;\"><b>Why Is CRO Marketing Important?<\/b><\/h3><ul><li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Conversion optimization is essential to every business because it helps you better understand and serve your customers. And nowadays, customers remain loyal to businesses they feel understand them.\u00a0<\/span><\/li><li style=\"text-align: left;\"><span style=\"font-weight: 400;\">CRO marketing helps you understand your customers, which gives you a competitive edge over the competition. This helps you deliver positive customer experiences.<\/span><\/li><\/ul><\/div><h3><b>What CRO Tools Will I Need To Get Started?<\/b><\/h3><div class=\"blog_img\"><ul><li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Conversion rate optimization does not work in a vacuum. Before setting up your CRO goals, you need to have well-defined business goals with which the conversion experts will align the CRO program for success.\u00a0<\/span><\/li><li style=\"text-align: left;\"><span style=\"font-weight: 400;\">In CRO marketing, we have macro and micro goals (this is the primary conversion that every business cares about).<\/span><\/li><\/ul><h3 style=\"text-align: left;\"><b>When Is The Right Time For A Business to Start with CRO Marketing?<\/b><\/h3><ul style=\"text-align: left;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The right time for a brand to get started in CRO marketing is when they want to know their customers better and improve their user experience.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The first step is ensuring you have quarterly business goals with which you can align the CRO goals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Study Google Analytics to study user behavior on select pages on your website\/application.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect qualitative insight using a tool like Figpii.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize your observations based on the quantitative and qualitative data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a hypothesis and test it against a control.\u00a0<\/span><\/li><\/ul><\/div><h3><b>How To Create A CRO Marketing Strategy.<\/b><\/h3><div class=\"blog_img\"><ul style=\"text-align: left;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find what brings people to your website.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct a deep dive to find the reason behind low conversions on your website.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uncover sweet spots that make your web visitors convert.<\/span><\/li><\/ul><h3><b>What CRO Tools Will I Need To Get Started?<\/b><\/h3><ul style=\"text-align: left;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRO tools are in three categories.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web analytics tools: the tools here help you understand what&#8217;s going on on your website.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User behavior tools let you see how users interact on your website.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing platforms: the tools in this category help you measure your variations against the control and see if your hypothesis works.<\/span><\/li><\/ul><h3 style=\"text-align: left;\"><b>CRO marketing best practices to stay ahead.<\/b><\/h3><ul style=\"text-align: left;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have an ideal client profile.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Document every process.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t copy your competitors without testing first.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a well-defined CRO roadmap.<\/span><\/li><\/ul><p style=\"text-align: left;\"><b>Here&#8217;s A Longer And More Detailed Version Of The Article.<\/b><\/p><\/div><hr \/><p><span style=\"font-weight: 400;\">Many online brands are already doing what it takes to drive website traffic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They have PPC ad campaigns set up, Facebook ads running, and they&#8217;ve also engaged influencers on Tik-Tok and Instagram to drive traffic to their website. Let&#8217;s not forget the good old <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/how-to-split-test-without-harming-your-sites-seo\/\"><span style=\"font-weight: 400;\">Search Engine Optimization (SEO)<\/span><\/a><span style=\"font-weight: 400;\"> that brings in that organic traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">But, despite these efforts to bring traffic to their sites, most still struggle to turn visitors into buyers. <\/span><span style=\"font-weight: 400;\">A study released by Episerver showed that 92%<\/span><span style=\"font-weight: 400;\"> of e-commerce visitors don&#8217;t buy right away on their first visit to a website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That shows that most e-commerce websites do not have a traffic problem but a conversion problem.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is where <\/span><a href=\"https:\/\/www.invespcro.com\/cro\/\"><span style=\"font-weight: 400;\">conversion rate optimization<\/span><\/a><span style=\"font-weight: 400;\"> marketing comes in.<\/span><\/p><p><span style=\"font-weight: 400;\">With CRO marketing, you don&#8217;t need to bring in more traffic to your site to increase conversions \u2013 this whole concept aims to maximize conversions from the existing traffic. <\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/cro-marketing\/#more-15478\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading What is CRO Marketing and Why You Shouldn&#8217;t Ignore It\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disclaimer: This section is a TL;DR of the main article, and it&#8217;s for you if you&#8217;re not interested in reading the whole article. On the other hand, if you want to read the entire blog, scroll down, and you&#8217;ll see the introduction. Many online brands are already doing what it takes to drive website traffic. [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":15479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15478"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15478\/revisions"}],"predecessor-version":[{"id":101372,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15478\/revisions\/101372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/15479"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}