{"id":15737,"date":"2022-06-09T06:46:45","date_gmt":"2022-06-09T11:46:45","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15737"},"modified":"2026-01-20T02:44:36","modified_gmt":"2026-01-20T02:44:36","slug":"best-hotjar-alternatives-of-2022-in-depth-comparison","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/best-hotjar-alternatives-of-2022-in-depth-comparison\/","title":{"rendered":"The Best 9 Hotjar Alternatives of 2022 [In-Depth Comparison]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 16<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">A successful website is one that converts. However, converting potential customers is not an easy feat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, you only have about a few <\/span><a href=\"https:\/\/www.forbes.com\/sites\/serenitygibbons\/2018\/06\/19\/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed\/?sh=60e201b656c2\"><span style=\"font-weight: 400;\">seconds to make a first impression<\/span><\/a><span style=\"font-weight: 400;\">. Most visitors take merely seven seconds to decide whether they want to stay on your site or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why analyzing how users interact with your site is a primary concern of marketers today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, heat map &amp; user insights software are slowly becoming the next big thing for digital marketers.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">A heat map is a visual representation of where your users click, hover or scroll on your website. It helps you discover what\u2019s working and what\u2019s not. That way, you can fine-tune your content and features to fit what users want them to be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more user data you have on hand, the better decisions you can make when it comes to digital marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For so many years, Hotjar dominated the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there are many alternatives available these days. Some of them even offer more additional functions (for example, <a href=\"https:\/\/www.invespcro.com\/ab-testing\/\">A\/B testing<\/a>) than Hotjar.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another problem is that some of Hotjar\u2019s plans come with a hefty price tag. On the other hand, you\u2019ll find many alternatives offering a better deal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you are looking for a Hotjar alternative that doesn&#8217;t break the bank, read on!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hotjar Overview.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketers often use Hotjar for heat map and conversion monitoring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a user behavior analytics, <a href=\"https:\/\/www.invespcro.com\/blog\/website-analysis\/\">website optimization<\/a>, and heat mapping tool for websites. <\/span><b>You can use it to: <\/b><span style=\"font-weight: 400;\">see precisely what people are doing on your website, find out why they are not completing tasks, get feedback, and make changes to your website based on visitor analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking a poll? Running an <a href=\"https:\/\/www.invespcro.com\/blog\/website-polls-surveys\/\">exit survey<\/a>? Building a <a href=\"https:\/\/www.invespcro.com\/blog\/customer-journey-maps\/\">Customer Journey Map<\/a>? Creating a user feedback forum?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar&#8217;s web analytics tools let you do all of that and more.\u00a0<\/span><\/p>\n<p><b>Here are some of the key Hotjar features:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/a-complete-guide-to-creating-shopify-websites-heat-maps\/\">Heat Maps<\/a> (click map, move map, scroll map)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form and form field engagement analysis.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visitor recording.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter and segment recordings and heat maps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom tagging.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View user actions and take notes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/optimizing-conversion-funnels-where-should-you-start-first\/\">Conversion funnels<\/a>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback polls and surveys (with multiple question types, including NPS).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instant feedback on websites and apps.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But not every platform can be one-size-fits-all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why today we\u2019re going to talk about some of the top Hotjar alternatives so that you have more options while looking for a heat map and website optimization software tool that aligns with your requirements.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hotjar Alternatives Comparison Table.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a hurry? Here\u2019s a quick breakdown and side-by-side comparison of all the Hotjar alternatives:<\/span><\/p>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15825\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/9-Best-Hotjar-Alternatives-e1654775120356.jpg\" alt=\"\" width=\"1000\" height=\"746\" data-wp-pid=\"15825\" \/><\/div>\n<h2><span style=\"font-weight: 400;\">What Are The Best Hotjar Alternatives?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are my top picks for the best Hotjar alternatives:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/www.figpii.com\/\"><span style=\"font-weight: 400;\">FigPii<\/span><\/a><\/h3>\n<p><b>Best overall Hotjar alternative.\u00a0<\/b><\/p>\n<div class=\"blog_img\">\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-15740\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screen-Shot-2022-06-06-at-13.31.19.png\" alt=\"\" width=\"2156\" height=\"1340\" data-wp-pid=\"15740\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">FigPii is an all-in-one <a href=\"https:\/\/www.invespcro.com\/cro\/\">conversion rate optimization<\/a> platform that gives you a complete idea of how users behave on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, they help you eliminate the guesswork with their heat maps and session recordings. They have scroll maps, click maps, and regular heat maps that you can segment based on the devices (smartphone, tablet, desktop) used by visitors to visit your site.<\/span><\/p>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-15741\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screen-Shot-2022-06-06-at-13.37.52-e1654516544533.png\" alt=\"\" width=\"900\" height=\"485\" data-wp-pid=\"15741\" \/><\/div>\n<p><span style=\"font-weight: 400;\">The<\/span><b> session recording feature<\/b><span style=\"font-weight: 400;\"> lets you watch entire videos that give you a clear picture of how users move around your website &#8211; from the beginning to the end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not just that, you can filter the sessions by attributes like user type, country, device, duration, and more. And you can even add custom tags (up to 5 tags) to the sessions to segment them based on custom attributes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you get the <\/span><b>polling feature<\/b><span style=\"font-weight: 400;\"> to get a direct user opinion. The ability to run polls using different question types (rating-based polls, checkbox, short text, long text, select box, etc.) is another bonus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part? FigPii lets you target polls towards specific segments and campaigns. This means you can choose to display your poll to a narrowly targeted audience at a specific time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you can analyze all the data through visual representation of metrics like total unique visitors and conversion rate.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15744\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image7-2.png\" alt=\"\" width=\"1243\" height=\"631\" data-wp-pid=\"15744\" \/><\/div>\n<p><span style=\"font-weight: 400;\">So far, so good.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, what makes FigPii stand out is the ability to run A\/B tests and split URL tests. Creating variants to test is also simple with their WYSIWYG (What You See Is What You Get) editor.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their impressive customer support is also worth mentioning. You can always reach out to their team via:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email\/Help desk\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone Support\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24\/7 (Live rep)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019d also be glad to know that FigPii allows unlimited users. This means pricing plans won\u2019t vary based on the number of users browsing your site.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">FigPii offers four pricing plans:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Starter ($49.99\/month) &#8211; <span style=\"font-weight: 400;\">10,000 visitors per month, unlimited heat maps, unlimited session recordings, unlimited polls, and an unlimited number of users.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>Small ($99.99\/month) &#8211; <span style=\"font-weight: 400;\">All features in the Starter plan + 30,000 visitors per month.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Medium ($199.99\/month) &#8211; <span style=\"font-weight: 400;\">All features in the Small plan + 60,000 visitors per month.\u00a0<\/span><\/li>\n<li aria-level=\"1\">Large ($339.99\/month) &#8211; <span style=\"font-weight: 400;\">All features in the Medium plan + 100,000 visitors per month.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They also offer a 14-day free trial with all their plans, and the tool integrates well with Google Analytics.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/mouseflow.com\/\"><span style=\"font-weight: 400;\">Mouseflow<\/span><\/a><\/h3>\n<p><b>Best for building and monitoring entire conversion funnels.<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15743\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image14-2.jpg\" alt=\"\" width=\"1000\" height=\"460\" data-wp-pid=\"15743\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Being able to collect user feedback is essential to help grow and improve your business. With Mouseflow, you will be able to collect, organize, and analyze customer feedback in real-time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At a glance, it\u2019s not too different from Hotjar. Just like Hotjar, Mouseflow has heat maps, feedback forms, <a href=\"https:\/\/www.invespcro.com\/blog\/using-session-replay-videos-to-identify-conversion-problems-on-a-website\/\">session replays<\/a>, and conversion funnels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But they offer five types of heatmaps, not just the standard ones <\/span><b>(click maps, scroll maps, movement heat maps).\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First, there are the standard heat map tools that allow you to see where people are clicking, how far they scroll, the average bounce rate of your pages, and much more.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15745\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image17-1.jpg\" alt=\"\" width=\"1000\" height=\"532\" data-wp-pid=\"15745\" \/><\/div>\n<p><b>In addition, they have:<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Attention heat map &#8211; <span style=\"font-weight: 400;\">The attention heatmap helps you analyze how long a visitor spends on your site and what part\/content holds the most attention.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>Geographical heat map &#8211; <span style=\"font-weight: 400;\">As the name suggests, the geographical heat map shows how many users are visiting your site from which location.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then there\u2019s a standard yet robust session replay that works like CCTV footage. It also allows cross-device tracking (mobile phones, tabs, and desktop) and even tracks dynamic elements (drop-down menus, pop-ups, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also segment visitors in heat map analysis as well as session replays by location, platform, source, operating system, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mouseflow also comes with a separate <\/span><b>form analysis feature <\/b><span style=\"font-weight: 400;\">that lets you determine how visitors interact with forms on your site. Rage clicks, drop-offs, refills, errors, etc., the built-in form analysis function gives an insight into every action taken by the visitor.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15746\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image11-1.png\" alt=\"\" width=\"800\" height=\"317\" data-wp-pid=\"15746\" \/><\/div>\n<p><span style=\"font-weight: 400;\">There\u2019s no built-in A\/B testing feature, however. So, if you\u2019re looking for an analysis and user insight tool that comes with the split testing function as well, then Mouseflow isn\u2019t for you. They do allow native integration with A\/B testing tools like Optimizely, though.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other key features include the ability to build, monitor, and <\/span><b>optimize entire user journeys <\/b><span style=\"font-weight: 400;\">from a single dashboard and <\/span><b>run custom surveys<\/b><span style=\"font-weight: 400;\"> to target specific audiences.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mouseflow has five paid plans and one free plan:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free &#8211; <\/b><span style=\"font-weight: 400;\">Unlimited heat maps, unlimited events, 500 sessions\/mo, 1 funnel report, 1 feedback survey, 1 form analytics.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Starter ($24\/month paid annually) &#8211;<\/b><span style=\"font-weight: 400;\"> Unlimited heat maps, unlimited events, 5,000 sessions\/mo, 3 funnel reports, 3 feedback surveys, 3 form analytics.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Growth ($79\/month paid annually) &#8211; <\/b><span style=\"font-weight: 400;\">Everything in the Starter plan + 15,000 sessions\/mo, 10 funnel reports, 10 feedback surveys, 10 form analytics.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business ($159\/month paid annually) <\/b><span style=\"font-weight: 400;\">&#8211; Everything in the Growth plan + 50,000 sessions\/mo, 20 funnel reports, 20 feedback surveys, 20 form analytics.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pro ($299\/month paid annually) &#8211;<\/b><span style=\"font-weight: 400;\"> Everything in the Business plan + 150,000 sessions\/mo, 30 funnel reports, 30 feedback surveys, 30 form analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enterprise (<\/b><span style=\"font-weight: 400;\">Quote-based plan for larger enterprises) &#8211; Everything in the Pro plan + over 200,000 sessions\/mo, unlimited funnel reports, unlimited feedback surveys, and unlimited form analytics.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They also provide phone support and 2-factor authentication with all their plans (even with the free plan).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/www.crazyegg.com\/\"><span style=\"font-weight: 400;\">Crazy Egg<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><b>Best website optimization tool for startups, small businesses, and freelancers.\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15747\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image13-1.jpg\" alt=\"\" width=\"1000\" height=\"506\" data-wp-pid=\"15747\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Crazy Egg is a feature-rich, easy-to-use, and affordable heat map software that can be used in various ways on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software comes with five types of heat maps (or snapshots, as they call them). One snapshot displays five types of reports: <\/span><b>heat map, <a href=\"https:\/\/www.invespcro.com\/blog\/how-to-optimize-e-commerce-websites-using-scroll-maps\/\">scroll map<\/a>, confetti report, overlay report, and list report.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Confetti Report displays precise clicks on a page from your visitors and the metrics for the clicks. The colorful confetti dots each represent a click on the page.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15748\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image12-1.png\" alt=\"\" width=\"800\" height=\"507\" data-wp-pid=\"15748\" \/><\/div>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Overlay Report<\/b><span style=\"font-weight: 400;\"> is based on the clicked elements on your page. This specifically comes in handy in determining which call-to-action is performing the best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally, the <\/span><b>List Report<\/b><span style=\"font-weight: 400;\"> will display all elements that have received clicks on your page. It\u2019s more of a numerical report than a visual representation of your visitors\u2019 clicking pattern.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, you get a comprehensive heat mapping experience with Crazy Egg.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there\u2019s a standard <\/span><b>recording feature <\/b><span style=\"font-weight: 400;\">that shows you how visitors interact with your website and how they behave during different stages of the buying process. You can segment visitors based on attributes like New, Mobile, or Most Active visitor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, you can leverage its<\/span><b> built-in A\/B testing tool <\/b><span style=\"font-weight: 400;\">to analyze and compare different variants for a similar element. You can run A\/B tests for elements like content placement, color, website copy, image, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another area where Crazy Egg hits the sweet spot is its no-code editor. Once you run A\/B tests or analyze your website using heat maps, you can modify website content right away from your admin area.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15749\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-1.png\" alt=\"\" width=\"750\" height=\"485\" data-wp-pid=\"15749\" \/><\/div>\n<p><span style=\"font-weight: 400;\">The visual editor lets you modify (or even eliminate) elements like colors, fonts, text, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also get a complete demo dashboard <\/span><a href=\"https:\/\/core.crazyegg.com\/snapshots?demo=1&amp;site=quicksprout.com\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CrazyEgg has five pricing plans:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Basic ($24 per month) &#8211; <span style=\"font-weight: 400;\">30,000 monthly page views, 25 heatmap snapshots, 100 recordings\/mo, 3 months recording storage, unlimited A\/B tests, unlimited websites.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>Standard ($49 per month)<span style=\"font-weight: 400;\"> &#8211; Everything in the Basic plan + 75,000 monthly page views, 50 heatmap snapshots, 500 recordings\/mo, 1 year recording storage.\u00a0\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><strong>Plus ($99 per month)<\/strong><span style=\"font-weight: 400;\"> &#8211; Everything in the Standard plan + 150,000 monthly page views, 75 heatmap snapshots, 1,000 recordings\/mo, 2 years recording storage, priority support. <\/span><\/li>\n<li aria-level=\"1\"><strong>Pro ($249 per month)<\/strong><span style=\"font-weight: 400;\"> &#8211; Everything in the Plus plan + 500,000 monthly page views, 105 heatmap snapshots, 5,000 recordings\/mo, 2 years recording storage.\u00a0 <\/span><\/li>\n<li aria-level=\"1\"><strong>Enterprise (Quote-based)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Pro plan + unlimited page views, unlimited recordings, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Note that all plans are billed annually. You also get a 30-day free trial with all of these paid plans.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. <\/span><a href=\"https:\/\/www.fullstory.com\/\"><span style=\"font-weight: 400;\">FullStory<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><b>Best for detecting visitors\u2019 frustration points and visual reporting.\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15750\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image15-1.jpg\" alt=\"\" width=\"900\" height=\"640\" data-wp-pid=\"15750\" \/><\/div>\n<p><span style=\"font-weight: 400;\">FullStory markets itself as a digital experience intelligence (DXI) platform that gives a complete insight into your site to help you drive digital growth and transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They help you do it with standard heat map tools:<\/span><b> click maps, move maps, and scroll maps.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, FullStory\u2019s most significant selling point is how they present the data. For one, they give you an insight into more than just the regular impressions and popularity of a specific element.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll get access to metrics like segment health, error clicks, and rage clicks right from the first stage of heat map analysis.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15751\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image19-1.jpg\" alt=\"\" width=\"900\" height=\"611\" data-wp-pid=\"15751\" \/><\/div>\n<p><span style=\"font-weight: 400;\">FullStory lets you see all these things in great detail and then further analyze them together in ways that make sense of visitor behavior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I love how they break down all the metrics visually and in simple numbers, making everything easier to discern, even for a complete beginner.\u00a0<\/span><\/p>\n<p><b>Have a look for yourself; here\u2019s a quick glimpse of FullStory\u2019s analytics dashboard:\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15752\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-2.jpg\" alt=\"\" width=\"800\" height=\"581\" data-wp-pid=\"15752\" \/><\/div>\n<p><b>Here\u2019s an overview of FullStory\u2019s complete dashboard:\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15753\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-1.png\" alt=\"\" width=\"960\" height=\"572\" data-wp-pid=\"15753\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.softwareadvice.com\/customer-experience\/fullstory-profile\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All things considered, their analytical reports are one of the best in the industry. They\u2019re visual, easy to understand, and you can access metrics in different formats, such as bars, graphs, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other key features include session recordings, bug tracking, conversion funnels, and advanced visitor filtering and segmentation. You can segment visitors based on attributes like behavioral patterns, time, referral source, or even add your custom tag.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">FullStory offers quote-based pricing plans that also provide a 14-day free trial. However, online reviews on sites like G2Crowd and Capterra suggest that it comes with a hefty price tag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You do get a freemium plan that provides access to up to 1000 sessions per month.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/www.luckyorange.com\/\"><span style=\"font-weight: 400;\">Lucky Orange<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><b>Best for startups and small businesses looking for an affordable Hotjar alternative.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15754\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screen-Shot-2022-06-06-at-15.18.19.png\" alt=\"\" width=\"2732\" height=\"1476\" data-wp-pid=\"15754\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Lucky Orange is one of the most affordable website optimization and heat map software on this list. That said, they don\u2019t cut any corners when it comes to their features either.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, Lucky Orange makes recordings that you can play back later, like movies, to see how people truly use your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It then aggregates the data into heat maps to show you how people read your pages, interact with elements, and how far they scroll down the page. Your standard heat maps &#8211; scroll maps, move maps, and click maps.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15755\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image20.gif\" alt=\"\" width=\"868\" height=\"537\" data-wp-pid=\"15755\" \/><\/div>\n<p><span style=\"font-weight: 400;\">You can further filter the audiences based on their browser, and referral source and even add behavioral tags to segment results on your own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, they have an impressive Form Analytics feature that can provide helpful information, such as how many people are submitting the form on any given day, the average conversion rate for each form, etc.<\/span><\/p>\n<p><b>You\u2019ll be able to analyze every field in your form with Lucky Orange\u2019s five major reports, including:\u00a0<\/b><\/p>\n<ul>\n<li><b>Abandonment Report &#8211; <\/b><span style=\"font-weight: 400;\">Analyzes which field(s) in your form are causing abandonment.\u00a0<\/span><\/li>\n<li><b>Time to Start Report &#8211; <\/b><span style=\"font-weight: 400;\">How long does the visitor stay on the page before filling the form?\u00a0<\/span><\/li>\n<li><b>Field Time Report &#8211; <\/b><span style=\"font-weight: 400;\">Which field in your form is taking the longest to fill out?\u00a0<\/span><\/li>\n<li><b>Order Report &#8211;<\/b><span style=\"font-weight: 400;\"> Find out the order in which visitors are filling the fields.\u00a0<\/span><b><\/b><\/li>\n<li><b>Repeated Field Report &#8211; <span style=\"font-weight: 400;\">Which fields were amended the most?<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lucky Orange also allows you to create<\/span><b> unlimited conversion funnels<\/b><span style=\"font-weight: 400;\"> based on behavior tags to see precisely where your visitors are dropping off, their pain points, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What sets the software apart is its <\/span><b>fully responsive Live Chat feature for both desktop and mobile. <\/b><span style=\"font-weight: 400;\">The built-in live chat feature comes with advanced features like canned responses, the ability to chat with multiple customers simultaneously, co-browsing while chatting, custom data API, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the list of features doesn\u2019t end here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lucky Orange also lets you run visitor polls and surveys that can show messages, email results, etc. You can even show your polls at specific times and to specific visitors based on their location and browser.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Lucky Orange offers five pricing plans:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Starter ($10 per month) &#8211; <span style=\"font-weight: 400;\">25,000 monthly pageviews, 1 site, 2 operators, unlimited heat maps, unlimited recordings.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>Small Business ($20 per month) &#8211; <span style=\"font-weight: 400;\">Everything in the Starter plan + 60,000 monthly pageviews, 3 sites, 4 operators.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><strong>Medium ($50 per month)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Small Business plan + 200,000 monthly pageviews, 8 sites, 10 operators.<\/span><\/li>\n<li aria-level=\"1\"><strong>Large ($100 per month)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Medium plan + 500,000 monthly pageviews, 16 sites, 20 operators.<\/span><\/li>\n<li aria-level=\"1\"><strong>Enterprise (Quote-based)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Large plan + up to billions of page views.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All the paid plans also come with a 7-day free trial and free phone, email, and chat support.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. <\/span><a href=\"https:\/\/vwo.com\/\"><span style=\"font-weight: 400;\">VWO<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><b>Best user insight software to analyze visitor behavior and running campaigns to retain visitors.\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15756\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image6-1.png\" alt=\"\" width=\"900\" height=\"479\" data-wp-pid=\"15756\" \/><\/div>\n<p><span style=\"font-weight: 400;\">VWO (Visual Website Optimizer) is a conversion rate optimization platform that comes with a number of features intended to make your job easier as you continue working on improving your website&#8217;s overall performance.<\/span><\/p>\n<p><b>The complete suite of built-in tools is grouped into different parts, such as:<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>VWO Insights:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The VWO Insights suite includes tools like heat maps, session recordings, conversion funnels, on-page surveys, and form analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversion funnels provide visual graphs that help you identify at which stage in their journey visitors are losing interest. Everything is straightforward, visual, and easy to understand, making it a perfect option even for beginners.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15757\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image23-1.png\" alt=\"\" width=\"800\" height=\"398\" data-wp-pid=\"15757\" \/><\/div>\n<p><span style=\"font-weight: 400;\">And you can further discern why they\u2019re dropping off using heat maps and session recordings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from three regular snapshots (click maps, move maps, scroll maps), VWO has two more heat map types.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first is the <\/span><b>Click Area<\/b><span style=\"font-weight: 400;\"> that lets you select multiple elements on your web page and compare their number of clicks. And the other is the \u201cElement Lists,\u201d where you get click data of all the elements in the numerical form.\u00a0\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15758\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image24-1.png\" alt=\"\" width=\"800\" height=\"386\" data-wp-pid=\"15758\" \/><\/div>\n<p><span style=\"font-weight: 400;\">While the session recording isn\u2019t any different than Hotjar or other platforms on the list, VWO\u2019s recordings function in tandem with funnels to provide individual visitor profiles. These<\/span><b> \u201cVisitor Profiles\u201d<\/b><span style=\"font-weight: 400;\"> contain a complete overview of the visitor\u2019s cumulative browsing journey across segments.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15759\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image21-1.png\" alt=\"\" width=\"400\" height=\"303\" data-wp-pid=\"15759\" \/><\/div>\n<p><span style=\"font-weight: 400;\">You can also leverage advanced visitor segments (new vs. returning visitors, traffic source, paid or organic, browser, parameter) and advanced filters.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other key features include surveys (with different question types, including NPS) and form analytics (to discern why users are abandoning your forms).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, turn all the acquired data into testing roadmaps &#8211; which brings us to the next feature.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>VWO Testing:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">VWO Testing includes advanced analysis and testing features like A\/B testing, multivariate testing, split URL testing, etc. The point-and-click visual editor that makes it easy to create and run tests is one of its main selling points.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15760\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image22-1.png\" alt=\"\" width=\"600\" height=\"463\" data-wp-pid=\"15760\" \/><\/div>\n<p><span style=\"font-weight: 400;\">You can further edit any element on your webpage, add advanced widgets, preview changes, apply changes to multiple pages simultaneously, and even get alternate copy suggestions.\u00a0<\/span><\/p>\n<p><b>Other feature suites include:\u00a0<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>VWO Fullstack &#8211; <span style=\"font-weight: 400;\">For server-side testing and mobile app testing.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>VWO Engage &#8211; <span style=\"font-weight: 400;\">Run automated marketing campaigns through web push notifications, Facebook messenger, and cart abandonment campaigns.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">VWO has three custom pricing plans (features will vary based on the cost). However, the Capterra review suggests that the pricing plans start from $199\/month for up to 10,000 viewers. All of these plans also come with a 30-day free trial.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. <\/span><a href=\"https:\/\/www.inspectlet.com\/\"><span style=\"font-weight: 400;\">Inspectlet<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><b>All-in-one user insight and website optimization software.\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15761\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image16-1.jpg\" alt=\"\" width=\"900\" height=\"484\" data-wp-pid=\"15761\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Inspectlet is an all-in-one user insight software and a stellar Hotjar alternative. It has all the tools you need to analyze how website visitors\u2019 behave and how they respond to elements on your site.\u00a0<\/span><\/p>\n<p><b>With Inspectlet, you\u2019ll get all the following set of features:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Session recordings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form analytics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Error logging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic heat maps (move map, click map, scroll map)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing &#8211; Create different versions and compare metrics like URL views, click rate, engagement, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A visual editor to quickly modify attributes after running an A\/B test.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-page feedback surveys (with multiple question types like NPS, open-ended surveys, etc.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s an extensive list of user insight features, but nothing out of the ordinary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, they do offer powerful filtering capabilities. For example, you can even filter results by a precise navigation path taken by the audience. Or you can view people who reached their carts but never checked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you can tag your sessions and visitors using AND\/OR logic.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Inspectlet offers 10 pricing plans:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Free ($0\/mo) &#8211; <span style=\"font-weight: 400;\">2,500 recorded sessions\/mo, 25,000 pageviews\/mo, 1 website, dynamic heat maps, session recordings.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>Micro ($39\/mo) &#8211; <span style=\"font-weight: 400;\">10,000 recorded sessions\/mo, 100,000 pageviews\/mo, 1 website, dynamic heat maps, session recordings.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><strong>Startup ($79\/mo)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Micro plan +<\/span> <span style=\"font-weight: 400;\">25,000 recorded sessions\/mo, 250,000 pageviews\/mo, 3 websites, conversion funnel analytics.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Growth ($149\/mo)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Startup plan +<\/span> <span style=\"font-weight: 400;\">50,000 recorded sessions\/mo, 500,000 pageviews\/mo, 10 websites, Form analytics.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Accelerate ($299\/mo)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Growth plan +<\/span> <span style=\"font-weight: 400;\">125,000 recorded sessions\/mo, 1,250,000 pageviews\/mo, 20 websites, phone support, custom services.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Enterprise ($499\/mo)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the Accelerate plan +<\/span> <span style=\"font-weight: 400;\">250,000 recorded sessions\/mo, 2,500,000 pageviews\/mo, 40 websites.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Enterprise ($749\/mo)<\/strong> &#8211; <span style=\"font-weight: 400;\">Everything in the previous plan +<\/span> <span style=\"font-weight: 400;\">500,000 recorded sessions\/mo, 5,000,000 pageviews\/mo, 80 websites.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Enterprise ($1199\/mo) &#8211; <\/b><span style=\"font-weight: 400;\">Everything in the previous plan + 1,000,000 recorded sessions\/mo, 10,000,000 pageviews\/mo, 100 websites.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Enterprise ($1799\/mo)<\/strong> &#8211; Everything in the previous plan + 2,000,000 recorded sessions\/mo, 20,000,000 pageviews\/mo, 100 websites.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Enterprise (Quote-based) &#8211; <span style=\"font-weight: 400;\">Everything in the previous Enterprise plan + unlimited session recordings, unlimited pageviews, and unlimited websites.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">8. <\/span><a href=\"https:\/\/sessioncam.com\/\"><span style=\"font-weight: 400;\">SessionCam<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><b>Best for mapping customer journeys to find the most optimum route to conversion.\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15762\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image9-2.jpg\" alt=\"\" width=\"900\" height=\"480\" data-wp-pid=\"15762\" \/><\/div>\n<p><span style=\"font-weight: 400;\">As a session recording software, SessionCam can be used for many different purposes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first and the most straightforward one is to record user sessions of your website and check how people are using it to gain valuable insights into how to improve the site or product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, they provide four different types of heat maps: Click, Mouse Movement, Scroll Reach, and Attention (along with advanced segmentation options).\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15763\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image18-1.png\" alt=\"\" width=\"800\" height=\"512\" data-wp-pid=\"15763\" \/><\/div>\n<p><span style=\"font-weight: 400;\">You can also compare heat maps side by side to analyze visitors\u2019 behavior across segments. Plus, all the heat maps are dynamic and can analyze responsive and dynamic websites as well as static web pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other prominent user insight features include conversion funnels, form analytics, error detection, struggle detection, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also have a <\/span><b>customer journey mapping feature<\/b><span style=\"font-weight: 400;\"> that helps you identify the most optimum route to convert visitors. This goes beyond regular conversion funnels and actually maps your path towards conversion. That\u2019s a huge bonus!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, you can use the journey mapping feature along with other SessionCam features like form analysis, conversion funnels, etc., to get the best results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, SessionCam doesn\u2019t have any feature to create on-page surveys. You can integrate with other survey platforms, though.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">SessionCam comes with two quote-based plans and a 14-day free trial. Contact their team for a demo and pricing.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. <\/span><a href=\"https:\/\/contentsquare.com\/\"><span style=\"font-weight: 400;\">Contentsquare<\/span><\/a><span style=\"font-weight: 400;\"> (Formerly Clicktale)<\/span><\/h3>\n<p><b>Best for analyzing and comparing entire elements on a webpage.\u00a0<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15764\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image8-1.png\" alt=\"\" width=\"900\" height=\"444\" data-wp-pid=\"15764\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Contentsquare provides journey analysis and zone-based heat maps to help you analyze how visitors interact with entire elements &#8211; hence the name, Contentsquare.\u00a0<\/span><\/p>\n<p><b>The zone-based heat maps provide you with:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An aggravated view of scrolls, clicks, and overall movement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue or conversions are provided by each element on the webpage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Side by side comparison (testing of crucial campaigns and variations).\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, they provide an \u201cAI-based analytics\u201d feature that automatically uncovers issues, anomalies, and opportunities available on your web page.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15765\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image10-1.png\" alt=\"\" width=\"653\" height=\"336\" data-wp-pid=\"15765\" \/><\/div>\n<p><span style=\"font-weight: 400;\">You\u2019ll get instant alerts, opportunity scoring, rage click detection, and even a digital happiness index.\u00a0<\/span><\/p>\n<p><b>Other key features include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile app analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merchandising analysis (insights into the category, product, and brand performance)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Struggle analysis (to find errors that are hampering visitor journey)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Session replay\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event-triggered recordings\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Pricing Plans:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pricing plans aren\u2019t available on the site. You can contact their team for quote-based plans.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">That\u2019s a Wrap!\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The market is now full of handy funnel analysis tools and website analytics tools that you can use to create statistics from your website and watch how users behave there. After reading this article, you have now come across a number of alternatives to Hotjar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final decision is up to you and what requirements you have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re looking for an all-in-one solution, you might prefer <\/span><a href=\"https:\/\/www.figpii.com\/\"><span style=\"font-weight: 400;\">FigPii<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/vwo.com\/\"><span style=\"font-weight: 400;\">VWO<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.inspectlet.com\/\"><span style=\"font-weight: 400;\">Inspectlet<\/span><\/a><span style=\"font-weight: 400;\">. When you use heat maps and recordings in tandem with surveys and form analytics, you will be well on your way to optimizing your site. Built-in A\/B testing capabilities are the icing on the cake.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re on a tighter budget, you might like <\/span><a href=\"https:\/\/www.luckyorange.com\/\"><span style=\"font-weight: 400;\">Lucky Orange<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.crazyegg.com\/\"><span style=\"font-weight: 400;\">Crazy Egg<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.figpii.com\/\"><span style=\"font-weight: 400;\">FigPii<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also options available that help you analyze entire conversion funnels. For example, <\/span><a href=\"https:\/\/sessioncam.com\/\"><span style=\"font-weight: 400;\">SessionCam<\/span><\/a><span style=\"font-weight: 400;\"> not only lets you visualize your customer journey with funnels but also suggests the most optimum paths to conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that most of them come with a freemium plan or a free trial, allowing you to test their features yourself before upgrading to the paid plan.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 16<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A successful website is one that converts. However, converting potential customers is not an easy feat.\u00a0 After all, you only have about a few seconds to make a first impression. Most visitors take merely seven seconds to decide whether they want to stay on your site or not.\u00a0 That\u2019s why analyzing how users interact with [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":15767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15737"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15737\/revisions"}],"predecessor-version":[{"id":100547,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15737\/revisions\/100547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/15767"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}