{"id":15831,"date":"2022-06-15T08:36:20","date_gmt":"2022-06-15T13:36:20","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15831"},"modified":"2026-01-21T03:17:59","modified_gmt":"2026-01-21T03:17:59","slug":"adding-testimonials-to-your-website","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/adding-testimonials-to-your-website\/","title":{"rendered":"The Ultimate Guide To Customer Testimonials + Examples"},"content":{"rendered":"Reading Time: <\/span> 10<\/span> minutes<\/span><\/span>

Whenever I feel like watching a movie on Netflix, I go on Twitter and search for “Netflix movie recommendations.”\u00a0<\/span><\/p>\n

This saves me a lot of time scrolling through Netflix, looking for a good movie to watch.\u00a0<\/span><\/p>\n

I also do the same thing whenever I want to buy something online. I don’t remember the last time I bought something online without first reading customer reviews.\u00a0<\/span><\/p>\n

According to <\/span>Searchengineland<\/span><\/a>, I’m not the only one. This behavior is typical among online shoppers. 85% of consumers read up to 10 reviews before making a purchase decision.<\/span><\/p>\n

Another report by <\/span>Vendasta<\/span><\/a> states that – 88% of consumers say reviews influence their online purchasing decisions.<\/span><\/p>\n

These stats reveal the truth about customer testimonials’ hidden power \u2013 they can impact your site conversion rate.\u00a0<\/span><\/p>\n

In this article, we will dig deeper into the power of customer testimonials. After reading this post, you will learn about different types of testimonials, where to use customer testimonials, and which testimonial formats work best on ecommerce websites<\/a>.\u00a0<\/span><\/p>\n

What Is A Customer Testimonial?<\/b><\/h2>\n

A testimonial is a quote or endorsement from past customers, letting others know how satisfied they’re with your product\/service.<\/span><\/p>\n

There are different forms customer testimonials can take, but the end goal is to pass a message on how your product has been of immense value.<\/span><\/p>\n

Once a website visitor interacts with your platform and sees featured customers’ reviews, they process the information from a like-minded point of view.<\/span><\/p>\n

This happens because this website visitor is part of your target audience, and they’re reading what satisfied customers (who were once potential customers) have to say.<\/span><\/p>\n

One crucial reason why client review works is that it’s customer-centric. It shines the light on what the customer stands to gain.<\/span><\/p>\n

How To Write A Testimonial That Works<\/b><\/h2>\n

The best customer success stories that get site visitors hooked and riveted have the following elements: <\/span><\/p>\n

1. Indicate the customers’ problem.<\/p>\n

2. Highlight how the product solved the problem.\u00a0<\/span><\/p>\n

3. Show how unique the solution is.\u00a0\u00a0<\/span><\/p>\n

4. Reveal how the customer experience improved.\u00a0<\/span><\/p>\n

A customer testimonial with all of these elements can help your potential customers visualize your product as the bridge connecting them to the solution they want.\u00a0<\/span><\/p>\n

Another essential point to note is that such reviews highlight why your company is better than others.<\/span><\/p>\n

See this testimonial from <\/span>MorningRitual <\/span><\/a>highlighting these points;<\/span><\/p>\n

\"\"<\/div>\n

P.s: if you didn’t have a template for how your customers send in their testimonials on your website, you could swipe these questions.<\/span><\/p>\n

Different Testimonial Types To Increase Customer Engagement.\u00a0<\/b><\/h2>\n

Not all testimonials are built the same, and not all testimonials have the same value in the eyes of your site visitors.<\/span><\/p>\n

To get the best return from using social proof on your website and other platforms, listed below are the testimonial types to catch user attention and increase engagement.<\/span><\/p>\n

1. Story testimonials<\/b>: <\/span><\/h3>\n

This testimonial type tells a story from the customer’s perspective. This testimonial focuses on the pain point of a user (which is common amongst your users) and how your product helped them.<\/span><\/p>\n

Compare these examples;<\/span><\/p>\n