{"id":15886,"date":"2008-01-07T14:55:20","date_gmt":"2008-01-07T19:55:20","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/copy-writing\/5-%c2%bd-exciting-tips-to-persuade-visitors-to-become-clients.html"},"modified":"2008-01-07T14:55:20","modified_gmt":"2008-01-07T19:55:20","slug":"copywriting-tips-to-convert-visitors-to-customers","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/copywriting-tips-to-convert-visitors-to-customers\/","title":{"rendered":"5 Effective Copywriting Tips To Convert Visitors To Customers"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>

\"5<\/p>\n

One of the terrors of written words is that once words are published, you can\u2019t hide. Published words can haunt you FOREVER.<\/p>\n

Even if you pull your copy, someone will have read your words and doubtlessly have made decisions in relation to what he or she read. This person may have decided that your website, had interesting information, continued to read and perhaps, recommended your product or service to a friend. However, the reader may have come to the conclusion that you are a complete idiot and that your website is doomed to a long lasting lack of readership, starting with said reader.<\/p>\n

No one wants to be called a complete idiot.<\/p>\n

And, none of us want to chase away visitors from our websites<\/a>.<\/p>\n

The power of words is truly terrifying.<\/p>\n

So, how can we harness words to our advantage?<\/p>\n

1. TREAT YOUR READERS AS IF THEY ARE STUPID.<\/h3>\n

Wow.<\/p>\n

I am going to suffer for this one. It reads worse than it sounds when spoken, which leads to another good point: Written copy can have a bigger impact than the spoken word<\/p>\n

It did catch your attention though, didn\u2019t it?<\/p>\n

I use the \u201creaders aren\u2019t bright\u201d line when I tutor and work with college students on their essays. I love to watch their jaws drop.<\/p>\n

The point of this is not that readers are stupid. The point is that readers cannot read minds. Readers can only read copy. If your website does not adequately explain your business in terms that your visitors can understand easily, you will loose $$$. Visitors should not have to \u201cread between the lines\u201d in order to figure out the benefits of your products or services. If you think that your visitors will \u201cunderstand what you are trying to say,\u201d your visitors probably won\u2019t,<\/p>\n

This is not to say that you should leave out technical jargon that is specific to your industry or insult your readers\u2026<\/p>\n

2. KEEP IT SIMPLE<\/h3>\n

This is closely related to \u201ctreat your readers as if they are stupid.\u201d Keep it simple means that you should use simple sentences and simple words in these sentences. Simple does not mean boring and, as I said above, does not mean that you should exclude jargon related to industry.<\/p>\n

People want to read materials that are easy to understand. Many make the mistake of thinking that using unusual words will make copy more interesting. However, instead of having interesting copy that entices readers, you have copy that leaves visitors scratching their heads. So, instead of reading \u201cthe buff canine worried the orb,\u201d your copy should be \u201cthe brown dog chewed the ball.\u201d<\/p>\n

Remember that you are not writing poetry or descriptive essays.<\/p>\n

3. AVOID EMPTY WORDS<\/h3>\n

The English language contains useless words that are commonly used in copy, such as \u201cvery,\u201d \u201cmuch,\u201d \u201creally,\u201d and \u201cthings.\u201d Your copy should be precise.<\/p>\n

Consider this: \u201cThere are many exciting things about our service\u2026\u201d<\/p>\n

Boring ! (Snore\u2026) What THINGS?<\/p>\n

\u201cOur service\u2019s exciting benefits include:\u201d is much more involving, precise, and to the point.<\/p>\n

And consider this: \u201cWe really think that you will enjoy our product very much\u201d<\/p>\n

It\u2019s okay, but isn\u2019t \u201cWe know our product will entertain you for years to come\u201d more enticing?<\/p>\n

4. STAY IN THE ACTIVE VOICE<\/h3>\n

The Passive Voice=Reader Boredom.<\/p>\n

Copy with active verbs<\/a> excites readers. \u201cThe boyfriend called the woman twenty times\u201d is much more involving than \u201cthe woman was called twenty times by her boyfriend.<\/p>\n

While the difference between \u201cOur service is used by hundreds of people daily\u201d and \u201cHundreds of people use our service daily,\u201d might seem insignificant, if your copy is riddled with sentences in the passive voice, your copy is not as interesting as it could be.<\/p>\n

Compare, for example:<\/p>\n

Our service is used by hundreds of people daily. We are told by our users that our service helps to reduce costs. We are pleased with such positive feedback.<\/p>\n

to:<\/p>\n

Hundreds of people use our service daily. Our users tell us that our service helps to reduce costs. Positive feedback like this pleases us.<\/p>\n

Your copy should include sentences in the active voice more frequently than sentences in the passive voice in order to maintain reader interest..<\/p>\n

5. USE EXCITING WORDS<\/h3>\n

Keeping it simple does not mean encouraging your readers to fall asleep. Words have synonyms. Use synonyms for variety and to spike interest. For example, \u201cthe dog ran after the cat\u201d could be replaced by \u201cthe Labrador chased the cat,\u201d or \u201cthe Labrador galloped after the Persian cat.\u201d<\/p>\n

Which one of the following two sentences is more likely to catch a visitor\u2019s eye?<\/p>\n

\u201cIf you call us today, we will not only give you a rebate, we will give you our service at the same cost for an additional month.\u201d<\/p>\n

or<\/p>\n

\u201cIf you call us right now, we will not only award you a rebate, we will honor the same low price for this amazing service for an additional thirty days.\u201d<\/p>\n

Just remember that you are not writing for a scholarly journal when you pick your synonyms, unless, of course, you are selling scholarly journals<\/p>\n

This is the deal. Your website is the portal into the soul of your business. Written words are the only method that you have to lead visitors into becoming customers. Respect the power of words and use them to your advantage. The extra care in making sure that your ideas can not be only understood, but are also exciting, can have an impact on your bottom line. And remember, keeping it simple is not the same as keeping it boring.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>One of the terrors of written words is that once words are published, you can\u2019t hide. Published words can haunt you FOREVER. Even if you pull your copy, someone will have read your words and doubtlessly have made decisions in relation to what he or she read. This person may have decided that your website, […]<\/p>\n","protected":false},"author":3,"featured_media":16481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[133,134],"class_list":["post-15886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copy-writing","tag-persuasion","tag-webcopy"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15886"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/16481"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}