{"id":15903,"date":"2009-01-21T00:00:05","date_gmt":"2009-01-21T05:00:05","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/conversion-optimization\/six-tips-to-optimize-your-websites-internal-search-function.html"},"modified":"2026-08-15T22:23:51","modified_gmt":"2026-08-15T22:23:51","slug":"six-tips-to-optimize-your-websites-internal-search-function","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/six-tips-to-optimize-your-websites-internal-search-function\/","title":{"rendered":"Six Tips to Optimize Your Website&#8217;s Internal Search Function"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15903\" class=\"elementor elementor-15903\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47157d4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47157d4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f3090a2\" data-id=\"3f3090a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f7fa45a elementor-widget elementor-widget-text-editor\" data-id=\"6f7fa45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/istock-000000736444xsmall.jpg\" alt=\"optimize your website\u2019s internal search function\" width=\"161\" height=\"240\" align=\"left\" border=\"0\" \/><\/p><p>Some of you might think that great navigation is all you need to convert prospects into customers and keep them satisfied with your website\u2019s usability.<\/p><p>Some of you are wrong.<\/p><p>You need internal search. Yes, <em>need.<\/em><\/p><p>That\u2019s not it, though. Internal searches have to be modified to reflect your business, its website\u2019s content and your customers\u2019 own needs, desires and habits.<\/p><p>Try these stats on for size:<\/p><ul><li>At least <a href=\"http:\/\/www.ecommercetimes.com\/story\/Searchandise-Your-Way-to-Success-60696.html?welcome=1197386965\">50%<\/a> of shoppers prefer to use an online business\u2019s internal search function to find products<\/li><li>Prospects convert at least 4x more than those who don\u2019t use search functions<\/li><li>The average value of orders increases as more searches are performed<\/li><\/ul><p>Given this, it\u2019s practically unconscionable for business owners to overlook optimizing an internal site search on their website.<\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/six-tips-to-optimize-your-websites-internal-search-function\/#more-15903\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Six Tips to Optimize Your Website&#8217;s Internal Search Function\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Some of you might think that great navigation is all you need to convert prospects into customers and keep them satisfied with your website\u2019s usability. Some of you are wrong. You need internal search. Yes, need. That\u2019s not it, though. Internal searches have to be modified to reflect your business, its website\u2019s content and your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[180,181,182,183,184,63],"class_list":["post-15903","post","type-post","status-publish","format-standard","hentry","category-cro","tag-function","tag-internal","tag-optimize","tag-search","tag-site","tag-tips"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15903"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15903\/revisions"}],"predecessor-version":[{"id":101670,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15903\/revisions\/101670"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}