{"id":15990,"date":"2022-08-03T12:21:49","date_gmt":"2022-08-03T17:21:49","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=15990"},"modified":"2022-08-03T12:21:49","modified_gmt":"2022-08-03T17:21:49","slug":"user-testing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/user-testing\/","title":{"rendered":"Everything You Need to Know About User Testing"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 18<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-preserver-spaces=\"true\">User testing is a technique to quickly identify issues with your product that are occurring with your visitors and customers daily, allowing you to make quick adjustments and improve the overall user experience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s easy to underestimate the importance of the user experience and how it can greatly impact your conversion rates.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This article will provide an overview of the user testing process, how to conduct it, and the tools you can use to get feedback from potential users.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What is User Testing?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">User testing is the process of evaluating a product or website by having real users interact with it to identify usability and design issues.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It involves observing people interacting with your product or prototype while performing specific tasks and asking them questions about their experience. This helps you gain insight into how they see, think and feel about their actions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The primary goal of user testing is not to create the perfect product or service but to build products that people want to use.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">User testing can be applied at various stages of design, including:<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Conceptualization:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">The initial stage of testing an idea or concept for usability<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Prototyping:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Creating multiple iterations of an idea as it&#8217;s being developed.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Testing:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Testing prototypes with real users to find flaws and improve usability before going live with the final product.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Re-evaluation:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Continue observing how users interact with your product after launch and make changes accordingly.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">User testing can be done with prototypes, wireframes, or paper sketches. The important thing is not the medium (it can be anything from paper prototypes to ready-made software) but the way you conduct it.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In most cases, it involves having an interview with real people who have never seen or heard about your product before. Then you ask them about their experience using this product and record their answers on video (or audio).<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why is User Testing Important?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Ask many designers, developers, and those involved in product development; they&#8217;ll tell you the product they&#8217;re working on is amazing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This view is biased because it doesn&#8217;t take into account <a href=\"https:\/\/www.invespcro.com\/blog\/usability-design-for-a-better-user-experience\/\">user experience<\/a>.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To design a product that will bring maximum value to the user, the product experience has to be tailored to users, and this kind of feedback can only be gotten from users.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Quick note, user testing is a type of user research.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Listed below are some reasons why user testing is essential;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">1. By commencing early-stage testing to identify flaws, you can revise the designs before full implementation which will be costlier for the business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">2. User testing is the surest and fastest way to get unbiased feedback from actual users that can&#8217;t be swayed and denied by decision-makers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">3. You&#8217;re more likely to get a higher conversion rate when you launch a product which you&#8217;ve gotten user feedback for than a product you didn&#8217;t conduct any such test.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">4. User testing a product before launching means a reduced load for customer support because users can complete tasks alone.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">5. The user testing process helps you identify valuable opportunities. In the course of actual testers using your product, you could get feedback asking for specific feature updates and preferences; this could go a long way in giving you a competitive advantage.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">User Testing Methods<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There&#8217;s more than one way to conduct product testing, and we&#8217;ve compiled a list below for you.<\/span><\/p>\n<h3><strong>1. Surveys<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If obtaining accurate quantitative data and insights about your product is your goal,<a href=\"https:\/\/www.invespcro.com\/blog\/website-polls-surveys\/\"> surveys<\/a> are a great way to go about it.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With surveys, you can tell testers to complete a survey about your new product or an updated feature.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A significant advantage of surveys is that you create the questions, so you can ask broad questions or be very specific.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With surveys, you can perform user testing on a large scale because it&#8217;s sent to a large pool of user testers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Also, surveys are a very inclusive product testing method because they can be done from anywhere, via any device.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">When To Use Surveys<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Surveys are the way to go if you want a lot of feedback in a short time. Surveys also allow you to dive deep into asking product-specific questions, providing valuable insight and feedback.<\/span><\/p>\n<h3><strong>2. Focus groups<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">In this context, you get a group of real live testers (10 &#8211; 12 people) into a room, and you discuss various attributes of your product. This group session is led by a designer, developer, or product manager who asks the questions to ensure you get the desired feedback.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This group discussion usually lasts an hour or more and it focuses on the user&#8217;s concerns about a product, its features, and attributes that they&#8217;ve been made to use for a while.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">When to Use Focus Group Testing<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Focus groups are great for understanding what your users hope to gain from your product. With focus groups, you don&#8217;t just get verbal feedback; you can also pick up body cues that let you know how satisfied or dissatisfied testers are with your product.\u00a0<\/span><\/p>\n<h3><strong>3. A\/B Testing<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">With <a href=\"https:\/\/www.invespcro.com\/ab-testing\/\">A\/B testing<\/a>, you split your users into different groups, show them different variations of your product, and record the one with the most desired conversion.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is a crucial product testing method because it ensures you&#8217;re serving your users with the best version of the product.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">When To Use A\/B Testing.<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A\/B testing is ideal if you want to get feedback about which version of an aspect of a product is most popular among your target audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For instance, you can create a page variation where the <a href=\"https:\/\/www.invespcro.com\/blog\/your-complete-guide-to-call-to-action-button-plus-a-bonus-with-free-200-effective-cta-buttons\/\">call-to-action<\/a> wording is different from the control and monitor which one has more clicks and interaction.\u00a0<\/span><\/p>\n<h3><strong>4. Usability Testing<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.invespcro.com\/blog\/usability-testing\/\">Usability testing<\/a> is when you provide a tester with your product or a new feature, and you want them to test for its usability.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Usability deals with a product&#8217;s ease of operation, usefulness, and utility.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Oftentimes, usability testing is said to be user testing and vice versa. In many ways, they&#8217;re not wrong, but that&#8217;s not the whole truth.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Difference between Usability testing and User testing.<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">User testing covers the entire range of user experiences a customer has with your product, prototype, or feature. This includes all their perceptions, emotions, preferences, responses, and behaviors in response to that item from the moment they obtain it to the moment they stop using it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Usability testing is a method of user testing that focuses on the way that \u2014 and the extent to which \u2014 a customer can use your product, prototype, or feature to accomplish a specific goal.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This plays a part in the user experience but is not the entire experience.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Moderated Vs. Unmoderated Usability Testing<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Moderated usability testing means you have someone on your team sit down with live testers, explain what they want them to do, and get a live response as the testers are using your product.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Unmoderated usability testing means the opposite. There&#8217;s no sitdown with the tester. Most likely, you&#8217;ll get two videos. One with the user working with your product while the other video comes with the feedback.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Moderated usability testing is good if you want to watch the tester use your product and identity issues in real time. You also get to pick up non-verbal cues.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Unmoderated usability testing is great if you want to test your product with many testers from different locations.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">When To Use Usability Testing<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Usability testing is great at the beginning of a product&#8217;s development and mid-design phase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This way, you save a lot of time and resources by ensuring your product works as it should for your customers.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">User Testing Tips and Checklist\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">It might seem simple, but getting your participants to use your product is one of the most important parts of user testing.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s a checklist to consider before you get started:<\/span><\/p>\n<h3><strong>1. Decide what you want to test<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">To make the most of user testing sessions, ensure you&#8217;re clear on what you&#8217;re trying to learn before you start.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This means deciding what you want to test before user testing. Don&#8217;t just bring participants into a room and ask them questions about whatever comes up. You want to put your users in situations that will give you the information you need, which usually means setting up scenarios where they perform particular tasks or interact with specific features or pages.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, if you want to know how easy it is for people to find the registration page on your website, try creating a fake account and see if they can find it without help from anyone else. Or, if there&#8217;s something specific about your design that could be confusing for users, test that particular page or feature by asking them questions about it directly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If your product is new or in development, you should try some variations of the existing design. See if any of them work better than the current version. If so, continue testing until you&#8217;ve found the best solution.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If your product is already live and tested by users (or at least by a few), then start from there. Look at the results from previous user tests or from analytics data, and see if there are any patterns that can inform your next round of testing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.analysia.com\/usability-testing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">instance<\/span><\/u><\/a><span data-preserver-spaces=\"true\">, the leading online learning platform Udemy used a remote unmoderated user testing method to test its popular smartphone app. They wanted to find out when, where, and why Udemy users favored the mobile app over the web version.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The researchers had participants create short videos showing their locations and activities during the learning process. The researchers found that instead of using the app while traveling or commuting, users preferred to use it while at home or in a coffee shop.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They used the key findings for the following year&#8217;s product and feature development.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">This is what Udemy&#8217;s mobile app looks like nowadays:<\/span><\/strong><\/p>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15991 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/UDEMY.jpg\" alt=\"\" width=\"512\" height=\"494\" data-wp-pid=\"15991\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>2. Choose your target audience and find participants\u00a0<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re going to test with users, you need to know who those users are. These days, it&#8217;s so easy to get feedback from a wide range of people and sources, but it&#8217;s still important to define a target audience that you want to focus on.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">The first question is:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Who do you want to test with? If you have a website or mobile app, this might be obvious. But it can be trickier if you&#8217;re working on something more abstract, like a service or product launch.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An excellent place to start is by looking at existing customers \u2014 what kinds of people buy from you? Try breaking down these groups into demographics like age, gender, and location (as well as anything else that&#8217;s relevant).<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Then ask yourself:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">What type of person would benefit most from using this new product or feature?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, if you&#8217;ve launched a new e-commerce site selling women&#8217;s clothing online, maybe it makes sense to focus on young women between the ages of 18 and 35 who live in major cities such as New York or London. On the other hand, if your service helps companies manage their finances better, then perhaps you need to seek answers from middle-aged men with families.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Once you&#8217;ve chosen your target audience, it&#8217;s time to recruit participants for user testing. You can do this in several ways:<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Use social media (Twitter and Facebook) \u2014\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">If your product has an online presence, ask people if they&#8217;d be interested in helping out with user testing by posting on your social media accounts. If not, create an email list using tools like MailChimp and send out an email asking people if they&#8217;d be willing to participate in future tests.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Make flyers \u2014<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Print up some flyers and post them around town in places where people congregate, such as cafes or grocery stores. Don&#8217;t forget to include contact information!<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Hire someone \u2014\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">If you have enough budget, hiring a recruiter will allow you to reach more people and get responses faster than doing it yourself. <\/span><\/li>\n<\/ul>\n<h3><strong>3. Make a recruitment server<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A recruitment screener is a questionnaire that helps you identify potential participants who match your research criteria. The purpose of a screener is to reduce the number of candidates screened out so that you can focus on those who meet your criteria.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Screens must be easily completed to avoid losing potential participants. If a screen takes too long, some people may be discouraged from completing it, reducing the pool of potential participants.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">\u200b\u200bA recruitment screener should include questions about:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Demographic information (e.g., age, gender, education level)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cognitive ability (e.g., reading comprehension, math skills)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Computer skills (e.g., typing speed)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Physical abilities (e.g., dexterity)\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">And knowledge of the topic area of interest (e.g., familiarity with new technology).<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s an example of employment questions you can ask if you wish to screen people with some level of familiarity with a particular industry or leave out those working for competitors.<\/span><\/p>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone wp-image-15992 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Employment-questions-1.png\" alt=\"\" width=\"512\" height=\"184\" data-wp-pid=\"15992\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.userinterviews.com\/ux-research-field-guide-chapter\/screener-surveys\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Source<\/span><\/u><\/a><span data-preserver-spaces=\"true\">)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s another example of questions you can ask if you want to test with beginners, experienced users, or some combination of each about how familiar they are with a given product.<\/span><\/p>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone wp-image-15993 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Employment-question-2.png\" alt=\"\" width=\"512\" height=\"204\" data-wp-pid=\"15993\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.userinterviews.com\/ux-research-field-guide-chapter\/screener-surveys\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Source<\/span><\/u><\/a><span data-preserver-spaces=\"true\">)<\/span><\/p>\n<h3><strong>4. Write your user testing plan\u00a0<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">As you begin testing, you will want to keep careful notes of what happens. This is where your test plan comes in handy.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A test plan template for user testing is an integral part of any project. You can use it to record the results of each test session, including user comments and feedback.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">In addition, the test plan helps you to:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Identify the purpose of your test and its goals.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provide clear details about what you are going to test, how you are going to test, who will be responsible for the task, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Prepare yourself before conducting the tests.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Keep track of all the tests performed during each session and provide a detailed report after concluding all sessions.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">A good test plan should include:<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">The goal of the test session\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">(for example, finding out how easy it is for users to find information on your website).<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">The target audience\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">(for example, people who visit your site once a month or more).<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">The tasks that each user will perform<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0(these can be simple things like clicking links or filling out forms). Make sure these tasks are relevant to the goal above and are not too difficult for a beginner user to accomplish.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">How many users will participate in each session?\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">The more people you have testing at once, the better chance you have of getting reliable results from real people who represent your target audience. On the other hand, if you have fewer testers than needed for an accurate <a href=\"https:\/\/www.invespcro.com\/blog\/calculating-sample-size-for-an-ab-test\/\">sample size<\/a>, then it will take longer than expected to complete all tests and get results back from them.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In addition to helping us understand what we need to do as testers, a good test plan can also be used as an internal tool for other departments in your company who may need more information about what tests are being run and why.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It can also be used as an internal tool for measuring testing effectiveness after some time has passed since the tests were run so that you can see which areas of your product were most heavily tested by real users versus those that were not tested at all.<\/span><\/p>\n<h3><strong>5. Create your prototype\u00a0<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Now that you have an idea of what your product will do, it&#8217;s time to create a prototype. It&#8217;s easy to get carried away with the design and forget that it needs to be tested by real people.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Here are some tips to help you create a prototype:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Create a wireframe or mockup of your product.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">This should include the main screens and functions of your app or website. You don&#8217;t need anything fancy here, just enough to show how the product works and what it does.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Add any additional details<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0(e.g., images) that will help make your prototype more realistic during user testing sessions with stakeholders or potential customers.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Create an environment where users can interact with the prototype in a way that resembles real-world use cases:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0If they need to log in to an account, create one and give them fake credentials; if they need to type text into a form field, give them a keyboard; if they need to scroll through a list of items, add some fake content; etc.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In addition, if you have access to real devices (instead of using paper prototypes), then you can test on actual hardware as well as software platforms such as mobile phones or tablets.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.analysia.com\/usability-testing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">instance<\/span><\/u><\/a><span data-preserver-spaces=\"true\">, in the usability study of<\/span><strong><span data-preserver-spaces=\"true\">\u00a0Halo: Combat Evolved<\/span><\/strong><span data-preserver-spaces=\"true\">, the first video game in the Halo franchise, the Halo team formed a focus group of console gamers to test their game&#8217;s prototype and determine whether they had fun while playing the game.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In case they did not, the team wanted to discover what deterred them from having fun.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When game designers placed players in a large outdoor environment filled with enemies, they thought they would dash toward the enemies, sparking a huge battle.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, the players had a different strategy. They did not put themselves in danger by moving closer to the enemies. Instead, they kept a maximum distance from them and shot from afar.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Though a safe and effective strategy, it was monotonous and boring for the players.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To entice test participants to enjoy battling up close, the user researchers made changes to the size and color of the aiming indicator in the middle of the screen. It notified the players if they were too far from their enemies.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Have a look at the finalized aiming indicator in action:<\/span><\/strong><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15994 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/GAME.png\" alt=\"\" width=\"512\" height=\"288\" data-wp-pid=\"15994\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">The tests confirmed these changes to be effective, as most of the players now engaged in combat from up close.<\/span><\/p>\n<h3><strong>6. Create your test plan document\u00a0<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A test plan is a written document that describes how you will conduct user testing. It is also a way to organize and document all of your research activities. It should be clear, concise, and easy to read so that anyone can understand it.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Key elements of a test plan document include:<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Test scope \u2013\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">includes who you&#8217;re testing with, what you&#8217;re testing on, and when you&#8217;ll conduct the tests.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Goals &amp; objectives \u2013<\/span><\/strong><span data-preserver-spaces=\"true\"> Describe why you are conducting this research and what you hope to learn from it.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Key metrics \u2013<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0outlines how you&#8217;ll measure success during and after each round of testing (e.g., number of participants recruited per session).<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">User profile \u2013\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">describes each person who will participate in the study (e.g., age range, technical proficiency level).<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Session details \u2013\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">include information about where each session will take place (e.g., location), who will conduct each session (e.g., facilitator), how long each session will last (e.g., duration), and how many participants will attend each session.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Your test plan will also include information such as:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">When will you run the tests (e.g., at what time of day)?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Where will you run your tests (e.g., which venue or location)?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What kind of users or people will you recruit for each iteration?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many people do you want to recruit for each iteration?<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">User Testing Questions.\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">When you&#8217;re conducting user tests, it&#8217;s important to ask questions that help you get at the heart of why users are performing certain actions. The following list of questions can help you frame your tests and explore different aspects of your application.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Screening Phase:\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The goal of the screening phase is to make sure that the user is qualified to participate. This helps ensure that you are only inviting people into your study who will be happy with the experience and who will be able to successfully complete it.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Here are some screening questions you can ask:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What is your age?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How long have you been using this app?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What is your job title?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What is your company size?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many employees do you have?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Do you feel like you can trust the information the app provides? Why or why not?\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Pre-test Phase:\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Before you start to test, it&#8217;s important to get a sense of what your users think about your product. This will help you improve their experience with your product and make sure they have the right expectations.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Here are some questions that can help:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">If we were to invite you back to test more features in the future, would you be interested? (Yes\/No).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What do you like about this product so far? What don&#8217;t you like?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What devices do you use to shop?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Are you comfortable with online shopping?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How much do you know about our site? What was your first impression of the site?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What is your current level of interest in this product? (Very interested, somewhat interested, not very interested).<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Test Phase:\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The test phase of the product development process is designed to collect feedback from users about their experience with the product. Test results are used to improve or evolve the product and make it more attractive to potential customers.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">To help guide your approach during test phase user testing, here are some useful questions:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">How long have you been using [this product]?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Have you used it in the past? If yes, when was the last time, and how often do you use it now?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What do you like about [this product]? (If they say nothing) Why do you use [this product]?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Were there any problems with our homepage that prevented you from finding what you were looking for?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How easy was it for you to find what you were looking for on our homepage?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Did anything surprise you when visiting our homepage?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Have you ever tried another [product] before using this one[?] (If yes) How would you compare this to other products that offer similar functionality as theirs? (If no) Would you consider using a different [product] if it had more of the features that yours has?<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Post-test Phase:\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">After users have completed the test, you should consider asking <a href=\"https:\/\/www.invespcro.com\/blog\/writing-open-ended-and-closed-ended-questions-for-user-research\/\">open-ended questions<\/a> about their experience. These can help you get better insights into what they thought of your product and what they did (or didn&#8217;t do) during the test.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Here are some examples of post-test phase user testing questions:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What was your overall impression of this experience?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What was the most important thing you learned from this experience?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How did you feel about the product during each step of the task?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How would you compare [your product] to [competitors]?<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">User Testing Tools<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">User testing can be done in many different ways, but there are some tools that can help you save time and get more reliable results.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Here are some of our favorites:<\/span><\/strong><\/p>\n<h3><strong>1. UserTesting<\/strong><\/h3>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15995 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/user-testing.png\" alt=\"\" width=\"512\" height=\"312\" data-wp-pid=\"15995\" \/><\/div>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">UserTesting<\/span><\/u><\/a><span data-preserver-spaces=\"true\">\u00a0is a startup-friendly platform that lets you create tests with just a few clicks. You can create your own custom tests to see how the user interacts with your product and what their experience is. You can also share insights in emails or integrate with applications such as Jira, Trello, and Slack.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To design your tests, UserTesting gives access to tools such as Adobe XD, InVision, Sketch, Figma, and others. You just need to install their plugins &#8211; and you&#8217;re good to go!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The platform also offers A\/B testing capabilities and works with any website or mobile application \u2014 including WordPress sites!<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Other key features include:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">It offers live video testing through desktop, mobile, and tablets.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can tag clips, highlight reels, and take notes in the video recorder.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It also integrates with Qualtrics, Adobe Xd, Outlook Calendar, and Google Calendar.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It lets you create tests for mobile prototypes, unreleased and in-store apps, AR\/VR experiences, and more.<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pros:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Quick feedback from users<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Easy-to-use and easy to install<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.invespcro.com\/blog\/customer-journey-maps\/\">Customer journey mapping<\/a> is available<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Multiple templates are available to create tasks<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provides quantitative and qualitative user feedback<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The video playback option is available<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Guided support<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Allows unmoderated usability testing<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Cons:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">International recruitment or testing not available<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Limited features available with cheaper plans<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Folder organizing is not available for tests<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pricing:\u00a0<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Free trial available<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Three paid plans are available, including Essentials, Advanced, and Ultimate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pricing is not available on the website<\/span><\/li>\n<\/ul>\n<h3><strong>2. Optimizely<\/strong><\/h3>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15996 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Optimizely.png\" alt=\"\" width=\"512\" height=\"249\" data-wp-pid=\"15996\" \/><\/div>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Optimizely&#8217;s<\/span><\/u><\/a><span data-preserver-spaces=\"true\">\u00a0visual editor is easy to use and allows you to create A\/B tests without writing code. It gives you insight into what features users find most valuable and how well they understand them.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Optimizely also comes with heatmaps and user feedback tools that make it easier than ever before to see where users struggle with your site or app.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Other key features include:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Audience targeting and visitor tracking.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Test scheduling is available.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Integrations, such as Shopify Plus, Magento, Delighted, Coreware, Instagram, WordPress, Office 365 Calendar Connector, Cache Buster, OpenPay, and more.<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pros:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">It enables behavioral targeting\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It&#8217;s an easy-to-use and intuitive platform<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Cons:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Preview mode has some errors<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">App integration is difficult<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pricing:\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Optimizely offers five plans, including Welcome, Content Management, Web A\/B Testing, Feature Management, and Commerce. It offers a free trial for its Welcome Plan.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, the pricing is not revealed on the official website. You&#8217;ll have to request pricing for each of its plans. It also offers add-ons for each plan for additional features and upgrades.<\/span><\/p>\n<h3><strong>3. FigPii<\/strong><\/h3>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15997 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Figpii-20.png\" alt=\"\" width=\"512\" height=\"260\" data-wp-pid=\"15997\" \/><\/div>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.figpii.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">FigPii<\/span><\/u><\/a><span data-preserver-spaces=\"true\">\u00a0user testing software is a simple, easy-to-use tool for running online user tests.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s useful for both <a href=\"https:\/\/www.invespcro.com\/blog\/things-ui-ux-designers-need-to-know-about-conversion-rate-optimization\/\">UX designers<\/a> and product managers who want to get feedback from users on their website or mobile app.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can use it to get actionable insights about what people think about your design or web page, how they use it, and how you can improve it.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">FigPii analyzes user behavior using tools like:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.invespcro.com\/blog\/using-session-replay-videos-to-identify-conversion-problems-on-a-website\/\">Session recordings<\/a>\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.invespcro.com\/blog\/a-complete-guide-to-creating-shopify-websites-heat-maps\/\">Heat maps<\/a>\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Purchase events\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interaction data\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">FigPii will suggest changes to your site that can help you optimize for conversions. These suggestions are based on concrete data, and FigPii will continue to learn as it tracks user behavior on your site and makes further suggestions.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Other key features include:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You can either record and watch every visitor to your website or just those who land on a certain page using session recording.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It provides 16 filters to let you focus on only the sessions you desire. Filtering options include session length, landing page, exit page, user type, tags, and others.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can conduct a poll on a single web page of your website using FigPii.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can design on-site surveys for people accessing your website through a certain device.<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pros:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Easy-to-use features<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Competitive price<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Great AB testing functionality<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Cons:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">You might experience bugs during mobile sessions<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pricing:<\/span><\/h4>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Starter &#8211;<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0$49.99 \/month (10,000 Visitors Per Month)<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Small &#8211;\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">$99.99 \/month (30,000 Visitors Per Month)<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Medium &#8211;\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">$199.99 \/month (60,000 Visitors Per Month)<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Large &#8211;<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0$339.99 \/month (Custom plan)<\/span><\/li>\n<\/ul>\n<h3><strong>4. Hotjar<\/strong><\/h3>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Hotjar<\/span><\/u><\/a><span data-preserver-spaces=\"true\">\u00a0is a user testing software that allows you to collect feedback from your website visitors. It provides you with heatmaps, visitor recordings, form analysis, and surveys \u2013 all in one place.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15998 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Hotjar.png\" alt=\"\" width=\"512\" height=\"270\" data-wp-pid=\"15998\" \/><\/div>\n<p><strong><span data-preserver-spaces=\"true\">With Hotjar&#8217;s User Experience Testing Software, you can:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">See how people are really using your site. Optimize the experience of your users by understanding what they do on your site.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Get feedback from real users before launching. Test new features with real users before launching them on your live site.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Get instant feedback after changes have been made to your site. See the impact of the changes in real-time with Heatmaps and Session Recordings.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Other key features include:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You can see user actions such as mouse clicks, movement, and scrolling.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Seamless integrations with third-party apps like Slack, Segment, Hubspot, Google Optimize, Optimizely, Omniconvert, Zapier, and more.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You get access to pre-built survey templates and unlimited feedback widgets.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">There&#8217;s no storage limit for feedback.<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pros:\u00a0<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Instant feedback is available.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Free trial available.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Competitive pricing.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Easy installation and easy-to-use<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Cons:\u00a0<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Session recordings have limited filters.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Some online reviews suggest that setting up forms is a bit difficult.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You cannot label the recordings.<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pricing:\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Hotjar offers four plans\u00a0<\/span><strong><span data-preserver-spaces=\"true\">under the Observe section,<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0which allows you to visualize user behavior with\u00a0<\/span><u><span data-preserver-spaces=\"true\">Heatmaps<\/span><\/u><span data-preserver-spaces=\"true\">\u00a0and see what your users see with\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.hotjar.com\/product\/recordings\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Recordings<\/span><\/u><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Basic &#8211; Free (35 daily sessions)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Plus &#8211; $31\/mo (100 daily sessions)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Business &#8211; Starts at $79\/mo (500 daily sessions)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Scale &#8211; custom (Unlimited daily sessions)<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Then you get four plans\u00a0<\/span><strong><span data-preserver-spaces=\"true\">under the Ask section<\/span><\/strong><span data-preserver-spaces=\"true\">, which gives you access to the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.hotjar.com\/product\/feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Feedback<\/span><\/u><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.hotjar.com\/product\/surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Surveys<\/span><\/u><\/a><span data-preserver-spaces=\"true\">\u00a0feature.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Basic &#8211; Free (20 monthly responses)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Plus &#8211; $47\/mo (250 monthly responses)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Business &#8211; starting at $63\/mo (500 monthly responses)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Scale &#8211; custom (Unlimited monthly responses)<\/span><\/li>\n<\/ul>\n<ol>\n<li><span data-preserver-spaces=\"true\">Lookback\u00a0<\/span><\/li>\n<\/ol>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.lookback.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span data-preserver-spaces=\"true\">Lookback<\/span><\/u><\/a><span data-preserver-spaces=\"true\">\u00a0is a video-based user testing software that allows companies to get immediate feedback from their potential users. It features virtual observation rooms, team chat, timestamped notes, shared insights, and more.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s a great tool for startups and SMEs to validate their ideas before developing a product or feature and for established companies to ensure their products meet users&#8217; needs.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Key features include:\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You can talk to your test participant face-to-face.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sessions are recorded in the cloud.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You get touch indicators on taps and gestures, audio, face cam, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can set up a sequence of tasks.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Desktop, iOS &amp; Android platforms available for testing<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can take notes in the player.<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pros:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">You can take timestamped notes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can tag your teammates<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can share your live sessions or recordings via public links<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can control access by making projects private<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Cons:<\/span><\/h4>\n<ul>\n<li><span data-preserver-spaces=\"true\">Limited browser compatibility<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Expensive for higher plans<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bugs in editing comments<\/span><\/li>\n<\/ul>\n<h4><span data-preserver-spaces=\"true\">Pricing:<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">It offers four paid plans:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Freelance &#8211; Starting $17 per month (10 sessions\/year)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Team &#8211; Starting at $99 per month (100 sessions\/year)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Insights Hub &#8211; Starting at $229 per month (300 sessions\/year)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Enterprise &#8211; Custom (Unlimited sessions)<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Wrapping Up<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">User testing is a powerful tool for improving your website and identifying bugs and errors. If done correctly, it&#8217;s free, fast, simple to do, and can lead to considerable improvements in your site \u2013 or any smartphone application you create.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This post contains a simple set of recommendations to help you get the most out of user testing and how to ensure your new site design is a success with your users.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s a checklist for user testing that anyone can follow for the very first time and one that will improve on every subsequent test run.<\/span><\/p>\n<h2>Additional Resources<\/h2>\n<ol>\n<li><a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B Testing Guide: Everything You Need To Know About A\/B Testing<\/a><\/li>\n<li><a href=\"https:\/\/www.invespcro.com\/ab-testing\/results-analysis\/\">How to Analyze A\/B Test Results and Statistical Significance in A\/B Testing<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 18<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>User testing is a technique to quickly identify issues with your product that are occurring with your visitors and customers daily, allowing you to make quick adjustments and improve the overall user experience.\u00a0 It&#8217;s easy to underestimate the importance of the user experience and how it can greatly impact your conversion rates. This article will [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":16000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-15990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=15990"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/15990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/16000"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=15990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=15990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=15990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}