{"id":16060,"date":"2022-08-24T09:08:35","date_gmt":"2022-08-24T14:08:35","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=16060"},"modified":"2022-08-24T09:08:35","modified_gmt":"2022-08-24T14:08:35","slug":"wordpress-ab-testing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/wordpress-ab-testing\/","title":{"rendered":"A Guide On How To Properly Implement WordPress A\/B Testing"},"content":{"rendered":"Reading Time: <\/span> 13<\/span> minutes<\/span><\/span>

There\u2019s no denying that every business is on the quest to make more revenue. Be it a SaaS, E-commerce, Lead Generation, or any other model.<\/span><\/p>\n

This is not a bad thing, but to get more revenue, there are two things involved.<\/span><\/p>\n

You need to get more qualified traffic or make more money from your existing traffic.<\/span><\/p>\n

A\/B testing<\/a><\/span>,<\/span>\u00a0also known as split testing, helps you with the latter by giving you tools that help you optimize your existing content and pages which will improve your\u00a0<\/span>conversion rates<\/a><\/span>, and unlock more\u00a0<\/span>revenue opportunities<\/a><\/span>\u00a0from your current traffic.<\/span><\/p>\n

For many businesses, the idea of conducting an A\/B test sounds scary and technical, which should not be the case.<\/span><\/p>\n

In this article, we\u2019ll look at A\/B testing, how A\/B testing works, why you should consider A\/B testing, and categories of A\/B testing, and\u00a0<\/span>\u00a0I\u2019ll walk you through platforms and plugins step-by-step on how to carry out your first test.<\/span>\u00a0<\/span><\/p>\n

Ready? Let\u2019s get started.<\/span><\/p>\n

What is A\/B Testing?<\/span><\/h2>\n

A\/B testing, also known as split testing is the process of pithing one or more new designs with a changed variable against an existing design known as the control to see which one has more conversions.<\/span><\/p>\n

Both designs (the new and the control) are shown to website visitors to track which one performs better.<\/span><\/p>\n

Effective A\/B testing helps you make data-informed decisions that ultimately impact your sales which reflects in your revenue and profit.<\/span><\/p>\n

How Does A\/B Testing Work?<\/span><\/h2>\n

Here are different scenarios for you to consider.<\/span><\/p>\n

On your homepage page, let’s say you want to change the copy on your<\/span>\u00a0CTA button<\/a><\/span>,<\/span>\u00a0and you\u2019ve got two ideas appealing to you; \u2018Order Now, and \u2018Buy Now.\u2019<\/span><\/p>\n

\"\"<\/div>\n

With an A\/B test, you don\u2019t need to guess. You create a variation of your home page with one of the copy ideas for the<\/span>\u00a0CTA button<\/a><\/span>; then<\/span> you drive traffic to both pages; the result after a couple of weeks, the result will let you know which call to action drives more clicks.<\/span><\/p>\n

A different example is a website with high<\/span>\u00a0cart abandonment rate<\/a><\/span>\u00a0issues.<\/span><\/p>\n

There are several reasons why this could be, but let\u2019s assume in the research stage, we uncovered users have an issue with the\u00a0<\/span>checkout stage<\/a><\/span>. Instead<\/span>\u00a0of redesigning the entire checkout process, an A\/B test could provide more clarity.<\/span><\/p>\n

A page is designed with lesser checkout steps, and the original design is left as the control, then an equal number of traffic is driven to both checkout steps.<\/span><\/p>\n

If the variation with fewer checkout steps saw more orders successfully placed, we have a winner. If the case is different, that both pages (variation and control) performed poorly, other factors are at play here.<\/span><\/p>\n

This leads to more research,\u00a0<\/span>hypothesis<\/a><\/span>, and new A\/B tests.<\/span><\/p>\n

These examples are just a condensed version of how A\/B testing works.<\/span><\/p>\n

Why You Should Consider A\/B Testing.<\/span><\/h2>\n

The goal of every business is more revenue, increasing\u00a0<\/span>customer satisfaction<\/a><\/span>\u00a0while getting more of your target customers to come to your website.<\/span><\/p>\n

But this isn\u2019t always the case for many businesses. For some websites, they get a lot of traffic but minimal conversions. Other websites suffer from high\u00a0<\/span>bounce rates\u00a0<\/a><\/span>from priority pages such as product pages, category pages, etc.<\/span><\/p>\n

These and many more are the issues plaguing websites. To reduce the possibility of these issues (high bounce rates, high cart abandonment) happening on your website, here are some reasons to consider\u00a0<\/span>A\/B testing<\/a><\/span>.<\/span><\/p>\n

1. To decrease website bounce rates:<\/span>\u00a0<\/span><\/h3>\n

Suppose your website visitors bounce often; this action signals search engines like Google that your website content is not helpful, and your page rankings drop.<\/span><\/p>\n

With A\/B testing, you can find out which variation of your priority pages makes more of your website visitors stay on your website than bounce away.<\/span><\/p>\n

This will lead to more interaction with your website, which leads to your content ranking.<\/span><\/p>\n

2. To increase conversion rate:<\/span><\/h3>\n

An increase in micro and\u00a0<\/span>macro conversion<\/a><\/span>\u00a0means more revenue for your website.<\/span><\/p>\n

Conducting an A\/B test to see which site elements help improve your conversion rate will do your business good. You can run tests on your product pages to drive more add-to-carts and orders placed.<\/span><\/p>\n

3. Redesign of your website and specific pages:<\/span><\/h3>\n

Now and then, websites undergo a redesign to make them visually appealing.<\/span><\/p>\n

Making changes to your website design through guesswork is a great way to tank your conversion rates.<\/span><\/p>\n

Running page variation tests to see which design appeals more to your visitors is the logical way.<\/span><\/p>\n

Using this A\/B test method, there\u2019s no fear in drastically reducing your conversion rates.<\/span><\/p>\n

4. Usability tests (to improve user experience):<\/span><\/h3>\n

Many of the frustrations users have with websites is that they don\u2019t seem to find what they\u2019re looking for.<\/span><\/p>\n

In simple terms, it\u2019s hard to move around, and the website doesn\u2019t function as it should.<\/span><\/p>\n

Conducting A\/B tests help you find out which variation reduces user frustration and improves user experience on your website.<\/span><\/p>\n

Categories of\u00a0<\/span>A\/B Test You Can Carry Out On WordPress.<\/span><\/h2>\n