{"id":16236,"date":"2022-09-21T07:01:07","date_gmt":"2022-09-21T12:01:07","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=16236"},"modified":"2022-09-21T07:01:07","modified_gmt":"2022-09-21T12:01:07","slug":"website-visitors","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/website-visitors\/","title":{"rendered":"How To Convert Different Types of Visitors On Your Website"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><i><span style=\"font-weight: 400;\">Disclaimer: This section is a TL;DR of the main article, and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you\u2019ll see the introduction.<\/span><\/i><\/p>\n<ul class=\"\">\n<li id=\"38f0\" class=\"jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Every business wants purchase-ready site traffic, but not every visitor who comes to your website will be ready to buy instantly, but all hope isn\u2019t lost.<\/li>\n<li id=\"496d\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Knowing that you get a mix of different audience segments does two things for you; It helps you identify your site visitors and guides your site optimization process, and It also helps with your marketing strategy planning, which entails converting most of your site visitors.<\/li>\n<li id=\"f3ee\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">There are 5 types of site visitors you should expect on your website; the browser, the deal hunter, the repeat visitor, the buyer, and the repeat buyer.<\/li>\n<li id=\"1c16\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The browser<\/strong>\u00a0\u2014 this segment of your site visitors is on your website, looking around, browsing through products they don\u2019t need and want. This means they\u2019re nowhere near their buying decision.<\/li>\n<li id=\"5854\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The price\/deal hunter<\/strong>\u00a0\u2014 This segment of your site traffic is aware of your product. They know they need what you\u2019re offering, so they\u2019re solution aware and close to their buying decision. They\u2019re on your website because they\u2019re looking for the best deal possible.<\/li>\n<li id=\"625a\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The repeat visitor<\/strong>\u00a0\u2014 This segment of your audience frequently visits your website but has yet to make any purchases. They\u2019re familiar with your product offerings and interested in what you have got to offer but are yet to make their first purchase.<\/li>\n<li id=\"41e0\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The buyer<\/strong>\u00a0\u2014 This is the traffic segment every business is looking for. This part of your traffic has already chosen you. They love your offers, you\u2019ve earned their trust, and now it\u2019s time to buy from you.<\/li>\n<li id=\"c3a0\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The repeat buyer<\/strong>\u00a0\u2014 This audience segment keeps the cash register ringing. They\u2019ve used your product, they have given you shoutouts, and also consistently recommended buyers your way.<\/li>\n<\/ul>\n<h2 id=\"cc73\" class=\"kl km ig bm kn ko kp kq kr ks kt ku kv jv kw kx ky jx kz la lb jz lc ld le lf gh\" data-selectable-paragraph=\"\">How To Analyze The Type Of Visitors You\u2019re Getting<\/h2>\n<ul class=\"\">\n<li id=\"4789\" class=\"jo jp ig jq b jr lg jt lh jv li jx lj jz lk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">You need to dig deep into your site analytics for this data. Google Analytics is the most common analytics tool available.<\/li>\n<li id=\"5619\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Check out the behavior section under Audience and look for the New vs. returning section. You should also look at the frequency and recency options too.<\/li>\n<li id=\"f698\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">You want to look at the behavior tab this time, not the subsection under audience, but the tab itself. With the behavior tab, you can find direct insight into how users behave across your site pages.<\/li>\n<\/ul>\n<h2 id=\"f2c8\" class=\"kl km ig bm kn ko kp kq kr ks kt ku kv jv kw kx ky jx kz la lb jz lc ld le lf gh\" data-selectable-paragraph=\"\">How To Convert Different Types Of Visitors<\/h2>\n<ul class=\"\">\n<li id=\"ef4a\" class=\"jo jp ig jq b jr lg jt lh jv li jx lj jz lk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Window shopper<\/strong>\u00a0\u2014 For this segment, you\u2019ll want to get them to join your email list by making them an offer. This way, if they don\u2019t purchase outrightly, you can keep sending them email campaigns until they buy.<\/li>\n<li id=\"41b0\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\">Another tactic to use for the window shopper is retargeting ads. As soon as a new user comes to your website, your site ad pixel captures them, and you show them relevant ads about your product offerings.<\/li>\n<li id=\"af96\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The price\/deal hunter<\/strong>\u00a0\u2014 For this audience segment, you can create specific offers for certain product pages, so when a deal hunter comes on your site, your offer pops up with a mix of urgency to get them to convert.<\/li>\n<li id=\"7d98\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The repeat visitor<\/strong>\u00a0\u2014 get this visitor into your email list, and get them in ASAP. It\u2019s cost-effective using emails to send offers to this segment. Also, with emails, you can send surveys to discover why they\u2019re yet to purchase (objections, issues). This helps you with your offer creation process.<\/li>\n<li id=\"b384\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The buyer\u00a0<\/strong>\u2014 Send specialized upsells and cross-sells, and target them with specific offerings on your website exclusive to them.<\/li>\n<li id=\"bb85\" class=\"jo jp ig jq b jr kg jt kh jv ki jx kj jz kk kb kc kd ke kf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">The repeat buyer\u00a0<\/strong>\u2014 There\u2019s not much you can do for this segment because they\u2019ve purchased your products several times. To make them more comfortable, add them to the VIP segment of your email list, send them super specialized offers, offer them incentives such as free delivery\/returns on all items for all time, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Here\u2019s a longer and more detailed version of the article<\/b><\/p>\n<hr \/>\n<p><span data-preserver-spaces=\"true\">As of September 12, 2022, there are currently over 1.9 billion websites worldwide, out of which 26 million are eCommerce websites.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Quite a staggering figure, but the truth is, if you use a website traffic checker tool, these websites get a mix of different types of visitors daily.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Every business wants purchase-ready site traffic, but not every visitor who comes on your website will be ready to buy instantly, but all hope isn&#8217;t lost.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Knowing that you get a mix of different audience segments does two things for you;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">It helps you identify your site visitors and guides your site optimization process,<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It also helps with your marketing strategy planning, which entails converting most of your site visitors.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In this article, we&#8217;ll look at who&#8217;s a website visitor, the types of site visitors, the benefits of converting website visitors, how to <a href=\"https:\/\/www.invespcro.com\/blog\/website-analysis\/\">analyze the type of website traffic<\/a> you&#8217;re getting, and tips and tools for converting different site visitors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ready to learn something new?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s get started.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Who Is A Website Visitor?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">A website visitor is someone who comes to your website. However, a site visitor is not considered a single person but a browser or terminal.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, a single user can access your website using different browsers (such as Google Chrome, Firefox, or Microsoft Edge), different computers (at work or home), or different terminals (smartphone and laptop).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If a visitor visits a page on your site several times during the day, this user is recorded as a single visitor with multiple visits.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Types Of Visitors On A Website<\/span><\/strong><\/h2>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16237 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/WEBSITE-VISITORS.png\" alt=\"\" width=\"1920\" height=\"1080\" data-wp-pid=\"16237\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">When you dig deep into your site analytics to better understand your web traffic data, you&#8217;ll discover different types of visitors to your website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is insightful data because your ability to segment your web traffic into groups gives you more insight about your audience, what CTA&#8217;s to use and who to use it for, which segment needs more persuading to get your products, etc.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this segment, I&#8217;ll highlight five common types of visitors you get on your website.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">1. The browser (window shopper).<\/span><\/strong><\/h3>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone wp-image-16238 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/window-shopper.gif\" alt=\"\" width=\"200\" height=\"120\" data-wp-pid=\"16238\" \/><\/div>\n<div>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0(source: <a href=\"https:\/\/giphy.com\/gifs\/madman-films-french-movie-the-kitchen-brigade-brigage-4Szx7X2NR4CccOV3DT\">Giphy<\/a>)<\/div>\n<p><span data-preserver-spaces=\"true\">As their name implies, this segment of your site visitors is on your website, looking around, browsing through products they don&#8217;t need and want. This means they&#8217;re nowhere near their buying decision.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to a survey,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.thedrum.com\/news\/2017\/01\/16\/92-first-time-visitors-brands-website-do-not-make-purchase-survey-found#:~:text=Ninety%2Dtwo%20percent%20of%20consumers%20will%20visit%20a%20brand%27s%20website%20for%20the%20first%20time%20for%20reasons%20other%20than%20making%20a%20purchase%2C%20according%20to%20a%20study%20released%20today%20by%20content%20marketing%20platform%20Episerver.\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Ninety-two percent of consumers<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0will visit a brand&#8217;s website for the first time for reasons other than making a purchase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We&#8217;ve all been like that sometimes; we go online, ask a question, hop on a website, and scroll around without the intention of buying anything.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Common ways this kind of traffic comes on your website is by random browsers (those who type a term into their browser and click around), or this segment could also come through ads sometimes.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">2. The price\/deal hunter (bargained).<\/span><\/strong><\/h3>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16239\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/bargaining-gif.gif\" alt=\"\" width=\"250\" height=\"146\" data-wp-pid=\"16239\" \/><\/div>\n<div>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0(source: <a href=\"https:\/\/giphy.com\/gifs\/OjH4qcqxU2u76\">Giphy<\/a>)<\/div>\n<p><span data-preserver-spaces=\"true\">This segment of your site traffic is aware of your product. They know they need what you&#8217;re offering, so they&#8217;re solution aware and close to their buying decision.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They&#8217;re on your website because they&#8217;re looking for the best deal possible.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to a survey conducted on 2000 adults, 53% said they&#8217;re proud to be called<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/nypost.com\/2022\/06\/10\/majority-of-americans-are-cheap-bargain-hunters-and-proud-of-it\/#:~:text=Fifty%2Dthree%20percent%20of%20respondents%20said%20they%20are%20proud%20to%20be%20called%20a%20bargain%2Dhunter%2C%20as%20seven%20in%2010%20are%20confident%20that%20they%20can%20find%20a%20deal%20on%20any%20item.\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0bargain hunters<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0because they can get a good deal on any item.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At the same time they&#8217;re on your site (product pages); they also have multiple tabs open to your competitor&#8217;s site, looking for who has the best deals.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One way to keep them interested is to have a clear and transparent offer that is enticing and self-explanatory. Do this by using\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/onebasemedia.co.uk\/the-importance-of-using-high-quality-images-on-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">high-quality images<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and videos, finely tuned descriptions, and clear terms regarding payments.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">3. The repeat visitor.<\/span><\/strong><\/h3>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16240\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/repeat-visitor-gif.gif\" alt=\"\" width=\"200\" height=\"112\" data-wp-pid=\"16240\" \/><\/div>\n<div>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0(source: <a href=\"https:\/\/giphy.com\/gifs\/thekidlaroi-tragic-the-kid-laroi-youngboy-never-broke-again-11XlTjEq11SaS94Uyu\">Giphy<\/a>)<\/div>\n<p><span data-preserver-spaces=\"true\">This segment of your audience frequently visits your website, but they&#8217;re yet to make any purchases.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They&#8217;re familiar with your product offerings and interested in what you have got to offer but are yet to make their first purchase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to a study by\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.barilliance.com\/new-vs-returning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Barillance<\/span><\/a><span data-preserver-spaces=\"true\">, returning visitors;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Added items to carts\u00a0<\/span><strong><span data-preserver-spaces=\"true\">65.16% more<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0than first-time visitors<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Converted\u00a0<\/span><strong><span data-preserver-spaces=\"true\">73.72% more<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0than first-time visitors<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Spent\u00a0<\/span><strong><span data-preserver-spaces=\"true\">16.15% more<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0per transaction<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">To convert this audience segment, they need to see more trust factors on your website (testimonials, influencer shoutouts, badges from reputable institutions on your landing page, etc.)<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">4. The buyer (shopper).<\/span><\/strong><\/h3>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16241 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/shopper-gif.gif\" alt=\"\" width=\"200\" height=\"113\" data-wp-pid=\"16241\" \/><\/div>\n<div>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0(source: <a href=\"https:\/\/giphy.com\/gifs\/target-bullseye-targetstyle-l3q2t2KAyvxy9xBe0\">Giphy<\/a>)<\/div>\n<p><span data-preserver-spaces=\"true\">This is the traffic segment every business is looking for. This part of your traffic has already chosen you. They love your offers, you&#8217;ve earned their trust, and now it&#8217;s time to buy from you.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">All you have to do is give them a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-user-experience-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">positive user experience\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">(easy\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/mobile-checkout\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">checkout process)<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0without hassles.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">5. The repeat buyer.<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Aka, the money segment, this is the segment every business wants more of.\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16242 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/repeat-puchase-use-data.jpg\" alt=\"\" width=\"2400\" height=\"1250\" data-wp-pid=\"16242\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0(source:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/blog.usetada.com\/en\/statistics-that-prove-repeat-purchase-is-important\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Use data)<\/span><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">This audience segment keeps the cash register ringing. They&#8217;ve used your product, they have given you shoutouts, and also consistently recommended buyers your way.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Benefits Of Converting Website Visitors Into Customers<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">1. Increase in product sales and revenue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">2. You can create a lookalike segment from your paying customers, run ads to them, and increase your pipeline of potential customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">3. The more paying customers you have, the more recent testimonials you have. According to a survey,<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.vendasta.com\/blog\/50-stats-you-need-to-know-about-online-reviews\/#:~:text=44%25%20say%20a%20review%20must%20be%20written%20within%20one%20month%20to%20be%20relevant.This%20highlights%20the%20importance%20of%20recency%20in%20reviews\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a044% of respondents<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0said a review must be written within one month to be relevant.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How To Analyze The Type Of Visitors (website traffic) You&#8217;re getting.\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Most site owners have some website analytics tracking utility \u2013 Google analytics is the most common.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Analytics tools provide a wealth of data for you to review \u2013 to the point of being overwhelming sometimes. This includes the raw data on the number of sessions, visitors, bounce rate, traffic sources, and more.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With Google Analytics, you can find out the percentage of your site visitors that make your window shoppers, repeat visitors, conversions (purchases), etc.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this section, I&#8217;ll show you how to carry out a website traffic analysis to identify your site visitors using Google analytics and using Google&#8217;s<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/shop.googlemerchandisestore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0merchandise store<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0as an example.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Audience.<\/span><\/strong><\/h3>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16243 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Audience-overview-circled.png\" alt=\"\" width=\"1352\" height=\"592\" data-wp-pid=\"16243\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">This is an essential part of Google Analytics for getting a proper understanding of the type of users your website is attracting.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The audience section of Analytics breaks down your data into multiple sets, each showing you different aspects of your website&#8217;s audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Under the audience section, we&#8217;ll look at behavior.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Behavior<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">This subsection dives deep into your audience&#8217;s behavior.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here, you can find helpful data about your site users&#8217; behavior with three options available.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The first is &#8216;New vs. Returning,&#8217; which compares users who have visited your website before to those clicking on your site for the first time.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16244 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/New-vs-returning-users.png\" alt=\"\" width=\"1352\" height=\"657\" data-wp-pid=\"16244\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">With the New vs. Returning section, you can separate window shoppers and repeat visitors, which are types of website visitors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you see the data per segment, if you&#8217;re not comfortable with any (new vs. returning), this can impact your marketing strategy to get more new traffic through paid ads, organic (SEO efforts), etc.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The second option is &#8216;Frequency &amp; Recency,&#8217; which gives you a closer look at all your users.<\/span><\/li>\n<\/ul>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16245 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Frequency-vs-recency-circled.png\" alt=\"\" width=\"1353\" height=\"654\" data-wp-pid=\"16245\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8216;Frequency&#8217; allows you to see how many times users have visited your website in individual sessions, while &#8216;Recency&#8217; shows how many days it has been since your users&#8217; last sessions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can create additional segments (new users, returning users, made a purchase, traffic, etc.) to see their recency and frequency stats.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16268 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Frequency-made-a-purchase-2.png\" alt=\"\" width=\"1353\" height=\"657\" data-wp-pid=\"16268\" \/><\/div>\n<div class=\"blog_img\">\n<div class=\"blog_img\">\n<div class=\"blog_img\"><\/div>\n<\/div>\n<\/div>\n<ul>\n<li><span data-preserver-spaces=\"true\">The third and final option is &#8216;Engagement,&#8217; which breaks your site sessions down into different brackets of time. It means you can see the number of sessions that lasted between 0-10 seconds, 11-30 seconds, 31-60 seconds, and so on.<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">Behavior:<\/span><\/strong><\/h3>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16249 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/behavior-overview-circled.png\" alt=\"\" width=\"1357\" height=\"655\" data-wp-pid=\"16249\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">This isn&#8217;t the subsection under the audience or acquisition tab; it&#8217;s a tab by itself (you can find it on the left hand side, the same place as audience and acquisition).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Its subcategories include (site content, speed, search, events, publisher, experiments, etc.)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With the behavior tab, you can find direct insight into how users behave across your site pages.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s how to do it; click on site content, then landing pages, and it shows you a report of all your web traffic cutting across acquisition, behavior, and conversion.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Note:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Landing pages here denote money pages on your ecommerce site.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16270 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/site-content-landing-pages-1.png\" alt=\"\" width=\"1361\" height=\"664\" data-wp-pid=\"16270\" \/><\/div>\n<div class=\"blog_img\"><\/div>\n<div class=\"blog_img\"><\/div>\n<p><span data-preserver-spaces=\"true\">You can also find out how other segments of your site visitors behave on your money pages. Click on &#8216;add segment&#8217; at the top, and you will see several segment cutting across new users, returning users, etc.<\/span><\/p>\n<div class=\"blog_img\">\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16269 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/behavior-site-content-landing-pages-lines.png\" alt=\"\" width=\"1359\" height=\"656\" data-wp-pid=\"16269\" \/><\/div>\n<\/div>\n<div class=\"blog_img\"><\/div>\n<h2><strong><span data-preserver-spaces=\"true\">How to Convert Different Types of Visitors<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">If you want to see more sales from your site&#8217;s mixed visitors, there are specific tools and tactics you can use to achieve that.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some of these tools may interlap, but that&#8217;s fine as long as it gets the job done.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">1. Window shopper (new user):<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">For this segment, you&#8217;ll want to get them to join your email list by making them an offer.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This way, if they don&#8217;t purchase outrightly, you can keep sending them email campaigns until they buy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s an example from\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/kotn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">kotn;<\/span><\/a><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16253 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Kotn-1.png\" alt=\"\" width=\"1352\" height=\"630\" data-wp-pid=\"16253\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">A few seconds after landing on the kotn site, I got this pop-up offer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Another tactic to use here is retargeting ads. As soon as a new user comes to your website, your site ad pixel captures them, and you show them relevant ads about your product offerings.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">I&#8217;m sure you can relate to this, you went on a website, looked around, clicked back, maybe went on social media, then you start seeing ads from the website you left a few mins ago.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s an example from\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.optimonk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Optimonk.\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">I was on their site a few minutes ago; then I started seeing these ads on Facebook.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16254 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/IMG_20220920_035639.jpg\" alt=\"\" width=\"1080\" height=\"1687\" data-wp-pid=\"16254\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">That&#8217;s the power of retargeting; it keeps your business fresh in your visitor&#8217;s mind.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">2. The Price\/deal hunter:<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">For this audience segment, you can create specific\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/optinmonster.com\/types-of-popups-for-your-site\/#:~:text=But%20with%20OptinMonster%2C%20you%20can%20make%20a%20page%2Dbased%20popup%20to%20show%20a%20unique%20campaign%20for%20any%20page%20on%20your%20site.\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">offers for certain product pages<\/span><\/a><span data-preserver-spaces=\"true\">, so when a deal hunter comes on your site, your offer pops up with a mix of urgency to get them to convert.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s how your site can recognize a deal hunter; by time spent on a page, scroll depth, and on-click without making a purchase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To increase your chances of making a sale, use their behaviors (time spent on page, scroll depth, and on-click ) to trigger pop-ups with a specific offer.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Time spent on page pop-up triggers when a visitor stays on a specific product page longer than the average time spent by users.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This means the user spending longer than average is interested in the product on that page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To find this out, go to the behavior tab of Google Analytics, click on site content, and select landing pages (this brings out every page on your site).\u00a0<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16255 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/behavior-on-site-landing-pages.png\" alt=\"\" width=\"512\" height=\"249\" data-wp-pid=\"16255\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">With this, you can determine how long users spend on individual pages. With this, you can set a pop-up form to trigger after the average time spent is past to get deal hunters.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Scroll depth pop-up triggers when a user scrolls down your page 50% or more, depending on how you set the trigger.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Not every user will scroll through a web page. A study of<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/sculpt.digital\/85-users-scroll-death-of-above-the-fold-content\/#:~:text=over%2020%2C000%20sessions%20across%20a%20random%20selection%20of%20clients\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a020,000 sessions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0showed that 85% of users didn&#8217;t scroll past the first viewport.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Only 55% reached halfway through a page, while 45% got to the bottom of the page. These are site visitors you want to show your pop-up to.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Scrolling halfway and down to the middle of the page suggests interest by the user.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On-click pop-up triggers when a site visitor clicks on an anchor text that contains a pop-up trigger with specific offers on your product page.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Clicking on that anchor text shows interest by the site visitor.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s an example from\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.swisswatchexpo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Swiss Watch<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0Expo;<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16256 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/swiss-watch-expo.png\" alt=\"\" width=\"926\" height=\"582\" data-wp-pid=\"16256\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">If this doesn&#8217;t work for many reasons, you can also retarget them with specific offers to lead them back to your site, just like first-time visitors.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">3. The repeat visitor:<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re yet to get this visitor into your email list, get them in ASAP. It&#8217;s cost-effective using emails to send offers to this segment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Also, with emails, you can send surveys to discover why they&#8217;re yet to purchase (objections, issues). This helps you with your offer creation process.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When sending this type of email, you can also add a reward.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16257 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/MACDONALD.png\" alt=\"\" width=\"297\" height=\"512\" data-wp-pid=\"16257\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re yet to capture this particular segment on your email list, you can run a site survey using\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.figpii.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Figpii\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">to find out why they&#8217;re yet to purchase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s an example of a site survey from\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.nickwolny.com\/non-buyer-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Nick Wonly<\/span><\/a><span data-preserver-spaces=\"true\">;<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16258 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Nick-Wonly.png\" alt=\"\" width=\"512\" height=\"245\" data-wp-pid=\"16258\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">With this information in mind, you can improve your product page copy, product descriptions, and your retargeting ad copy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When targeting them with paid social, use a lot of t<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/adding-testimonials-to-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">estimonials<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in your ads.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">4. The buyer (shopper):<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">This segment of your site traffic has already purchased from you. To get them to buy more, here&#8217;s what you can do;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Send specialized upsell and cross-sell emails.<\/span><\/li>\n<\/ul>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16259 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Sambag-upsell-and-cross-sell-email.png\" alt=\"\" width=\"545\" height=\"1024\" data-wp-pid=\"16259\" \/><\/div>\n<ul>\n<li><span data-preserver-spaces=\"true\">Target them with specific offerings on your website exclusive to them (you can use Klaviyo&#8217;s pop-up builder for this).<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">5. The repeat buyer.<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">There&#8217;s not much you can do for this segment because they&#8217;ve purchased your products several times.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To make them more comfortable, add them to the VIP segment of your email list, send them super specialized offers, offer them incentives such as free delivery\/returns on all items for all time, etc.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How To Get More Purchase-Focused Visitors To Your Website<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">There are two ways to go about increasing the shopping segment of your website traffic;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">1. Content marketing to drive more traffic<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">2. Paid ads (lookalike segment built from profiles of existing shoppers).<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1. Content Marketing.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Content Marketing Institute states<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">,<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0&#8216;<\/span><em><span data-preserver-spaces=\"true\">Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action.&#8217;<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0A common misconception about content marketing is that people feel it&#8217;s only about articles or blogs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Content is much more than article writing; articles are a type of content but not the only content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To increase your chances of getting more qualified site traffic, consider these other types of content marketing.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Podcasting.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Webinars.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Videos (hosted on Youtube, Instagram reels, Tiktok)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Case studies<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ebooks<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Infographics<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">The purpose of these various content formats is simple &#8211; your ideal audience has evolved in how they consume content, and it&#8217;s ideal to have different content formats because this aids your reach.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Note:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0whether it&#8217;s articles, podcasts, or reels, make sure your topic feeds directly into your ideal audience&#8217;s needs.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can get this type of topic idea by asking your audience directly, checking in with customer support to see customer questions, etc.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2. Paid ads.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">You&#8217;ve got to run very targeted ads to get more qualified traffic on your website that is ready to buy your products.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The best way to do this is to create a lookalike audience. A lookalike audience is a way to reach new people who are likely to be interested in your business because they&#8217;re similar to your best existing customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To set this up in your<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/web.facebook.com\/business\/help\/465262276878947?id=401668390442328&amp;_rdc=1&amp;_rdr\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0Meta ad account<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is easy; just follow the steps outlined.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As an eCommerce business, if you use Klaviyo as your email marketing tool, it makes the job easier to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/360015054631-How-to-Create-a-Value-Based-Lookalike-Audience-with-Klaviyo-CLV\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">create and export lookalike audiences<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With Google ads, the wording is a little bit different; they&#8217;re not called lookalike audiences but\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7139569?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">similar audiences<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Similar audience targeting allows you to show ads to people who share characteristics with people on your existing remarketing lists.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Wrapping Up<\/span><\/strong><\/h2>\n<p>Getting only one type of visitor to come to your site is almost impossible.<\/p>\n<p>Irrespective of the audience type on your site, you know what works, how to convert them, and how to follow up to get more sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Disclaimer: This section is a TL;DR of the main article, and it\u2019s for you if you\u2019re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you\u2019ll see the introduction. Every business wants purchase-ready site traffic, but not every visitor who comes [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":16260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-16236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/16236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=16236"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/16236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/16260"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=16236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=16236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=16236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}