{"id":16355,"date":"2022-10-26T07:45:48","date_gmt":"2022-10-26T12:45:48","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=16355"},"modified":"2022-10-26T07:45:48","modified_gmt":"2022-10-26T12:45:48","slug":"google-optimize-vs-optimizely","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/google-optimize-vs-optimizely\/","title":{"rendered":"Google Optimize vs. Optimizely"},"content":{"rendered":"Reading Time: <\/span> 16<\/span> minutes<\/span><\/span>

Google Optimize and Optimizely are powerful optimization tools that let you test different versions of your website or app to improve conversions.\u00a0<\/span><\/p>\n

Both have their advantages and disadvantages. They’re also similar in many ways but very different at the same time.\u00a0<\/span><\/p>\n

Today, we\u2019re going to compare the two so you know which is best for your business.<\/span><\/p>\n

Google Optimize vs. Optimizely: Overview<\/span><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nGOOGLE OPTIMIZE\u00a0<\/b><\/td>\nOPTIMIZELY\u00a0<\/b><\/td>\n<\/tr>\n
Multi-page experiments\u00a0<\/span><\/td>\nYes\u00a0<\/span><\/td>\nYes\u00a0<\/span><\/td>\n<\/tr>\n
Redirect experiments<\/span><\/td>\nYes\u00a0<\/span><\/td>\nYes\u00a0<\/span><\/td>\n<\/tr>\n
Multivariate experiments<\/span><\/td>\nYes\u00a0<\/span><\/td>\nYes\u00a0<\/span><\/td>\n<\/tr>\n
Statistical methods for experimentation\u00a0\u00a0<\/span><\/td>\nBayesian inference (session-based)<\/span><\/td>\nFrequentist approach (unique-visitor based), which guarantees that you don\u2019t count the same visitor twice\u00a0<\/span><\/td>\n<\/tr>\n
Google Analytics and Google Adwords Integration\u00a0<\/span><\/td>\nNative\u00a0<\/span><\/td>\nThird-party\u00a0<\/span><\/td>\n<\/tr>\n
Live reporting\u00a0<\/span><\/td>\nNo (up to 12 hours of delay)<\/span><\/td>\nYes\u00a0<\/span><\/td>\n<\/tr>\n
Custom HTML, CSS, JavaScript code\u00a0<\/span><\/td>\nYes\u00a0<\/span><\/td>\nYes\u00a0<\/span><\/td>\n<\/tr>\n
What we liked:\u00a0<\/b><\/td>\n\n
    \n
  • It\u2019s free of cost.<\/span><\/li>\n
  • Setup is easy.\u00a0<\/span><\/li>\n
  • Easy to use interface and operations.<\/span><\/li>\n
  • Native integration with Google Analytics enables you to analyze reports in depth.<\/span><\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • Easy to set up and use.<\/span><\/li>\n
  • Integrates with a lot of third-party apps and platforms to boost user experience.<\/span><\/li>\n
  • Offers team-level and account-level reporting.<\/span><\/li>\n
  • Provides real-time data on reports.<\/span><\/li>\n
  • Advanced tools for marketing and content automation.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
What could be improved:\u00a0<\/b><\/td>\n\n
    \n
  • It does not offer segments.<\/span><\/li>\n
  • You can only set up to 3 goals per experiment.<\/span><\/li>\n
  • You cannot avail of customer support.<\/span><\/li>\n<\/ul>\n<\/td>\n
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