{"id":16450,"date":"2022-11-16T03:45:24","date_gmt":"2022-11-16T08:45:24","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=16450"},"modified":"2022-11-16T03:45:24","modified_gmt":"2022-11-16T08:45:24","slug":"ecommerce-cro-strategies-2","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/ecommerce-cro-strategies-2\/","title":{"rendered":"Ecommerce CRO Strategies for the Bottom of the Funnel"},"content":{"rendered":"Reading Time: <\/span> 9<\/span> minutes<\/span><\/span>

What do many ecommerce managers\/eCommerce analytics specialists have in common?<\/span><\/p>\n

They’re frequently checking their Google Analytics<\/a> dashboard or what other analytics services they use to find out if their checkout abandonment rate<\/a> is going up or coming down.<\/span><\/p>\n

Suppose the checkout abandonment rate is going up; this indicates that there are specific bottom-of-the-funnel strategies they need to implement or be doing more to implement.<\/span><\/p>\n

The truth is that the bottom of the funnel can make or break an ecommerce business.<\/span><\/p>\n

\u00a0When a customer has made it to this stage, they are very close to becoming a paying customer \u2013 they just need another push.\u00a0<\/span><\/p>\n

You can increase your customer lifetime value<\/a> and improve your bottom-of-the-funnel conversion rates<\/a> with some ecommerce conversion funnel tips and thorough analysis.\u00a0<\/span><\/p>\n

This article will look at some strategies for improving your ecommerce funnel, increasing your average order value<\/a>, and making sure your ecommerce store converts better.<\/span><\/p>\n

1. Offer live chat for real-time product and checkout help.<\/a><\/span><\/h3>\n

Many potential customers are still hesitant to buy online because they don’t feel confident in finding what they want and completing the transaction. This is especially true for first-time buyers and those unfamiliar with a company’s website or brand.<\/span><\/p>\n

In a survey, 26% of prospective customers stated that long or complex process is the reason for cart abandonment during checkout.<\/span><\/p>\n

\"\"<\/div>\n

\u00a0 \u00a0 (<\/span>Source<\/span><\/a>)<\/span><\/p>\n

Customers often have questions about products and how they work, so it makes sense to offer them real-time help via live chat. This way, customers won’t have to wait for someone to get back to them after submitting their email or filling out a contact form. They can get immediate answers from an expert in just a few seconds.<\/span><\/p>\n

Live chat can help solve this problem by offering real-time product and checkout help at key moments during the purchase process:<\/span><\/p>\n