{"id":1974,"date":"2012-07-12T08:16:50","date_gmt":"2012-07-12T13:16:50","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=1974"},"modified":"2012-07-12T08:16:50","modified_gmt":"2012-07-12T13:16:50","slug":"online-ad-spending-statistics","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/online-ad-spending-statistics\/","title":{"rendered":"US Online Ad Spending Statistics"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Detailed Infographic covering the latest US Online Ad Spending Statistics for Search Engines, Online Display Advertising, Online Video Ads and Social Media Ad Spending<\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp<\/a><\/strong><\/p>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.invespcro.com\/us-ad-spending.jpg\" alt=\"An Infographic on US Online Ad Spending Statistics \" width=\"580\" height=\"5705\" \/><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea>&lt;a href=&#8221;https:\/\/www.invespcro.com\/us-ad-spending.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/us-ad-spending.jpg&#8221; alt=&#8221;US Online Ad Spending Statistics&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p><strong>US Ad Spend On Search Engines<\/strong><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"110\"><strong>Year<\/strong><\/td>\n<td valign=\"top\" width=\"143\"><strong>Search Ad Spending <\/strong><\/p>\n<p><strong>( In Billions)<\/strong><\/td>\n<td valign=\"top\" width=\"114\"><strong>%age Change<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"110\"><\/td>\n<td valign=\"top\" width=\"143\"><\/td>\n<td valign=\"top\" width=\"114\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"110\">2011<\/td>\n<td valign=\"top\" width=\"143\">15.36<\/td>\n<td valign=\"top\" width=\"114\">27.9%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"110\">2012<\/td>\n<td valign=\"top\" width=\"143\">19.51<\/td>\n<td valign=\"top\" width=\"114\">27.0%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"110\">2013<\/td>\n<td valign=\"top\" width=\"143\">22.86<\/td>\n<td valign=\"top\" width=\"114\">17.2%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"110\">2014<\/td>\n<td valign=\"top\" width=\"143\">25.41<\/td>\n<td valign=\"top\" width=\"114\">11.2%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"110\">2015<\/td>\n<td valign=\"top\" width=\"143\">27.37<\/td>\n<td valign=\"top\" width=\"114\">7.7%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"110\">2016<\/td>\n<td valign=\"top\" width=\"143\">29.11<\/td>\n<td valign=\"top\" width=\"114\">6.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>US Search Ad revenues for the Top 4 Search Engines<\/strong><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"139\"><strong>Search Engine<\/strong><\/td>\n<td valign=\"top\" width=\"116\"><strong>2011<\/strong><\/td>\n<td valign=\"top\" width=\"128\"><strong>2012<\/strong><\/td>\n<td valign=\"top\" width=\"128\"><strong>2013<\/strong><\/td>\n<td valign=\"top\" width=\"128\"><strong>2014<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\"><\/td>\n<td valign=\"top\" width=\"116\"><\/td>\n<td valign=\"top\" width=\"128\"><\/td>\n<td valign=\"top\" width=\"128\"><\/td>\n<td valign=\"top\" width=\"128\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">Google<\/td>\n<td valign=\"top\" width=\"116\">74.4%<\/td>\n<td valign=\"top\" width=\"128\">77.9%<\/td>\n<td valign=\"top\" width=\"128\">78.7%<\/td>\n<td valign=\"top\" width=\"128\">79.8%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">Bing<\/td>\n<td valign=\"top\" width=\"116\">7.0%<\/td>\n<td valign=\"top\" width=\"128\">7.0%<\/td>\n<td valign=\"top\" width=\"128\">7.7%<\/td>\n<td valign=\"top\" width=\"128\">8.7%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">Yahoo<\/td>\n<td valign=\"top\" width=\"116\">6.7%<\/td>\n<td valign=\"top\" width=\"128\">4.5%<\/td>\n<td valign=\"top\" width=\"128\">3.6%<\/td>\n<td valign=\"top\" width=\"128\">3.0%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">AOL<\/td>\n<td valign=\"top\" width=\"116\">1.5%<\/td>\n<td valign=\"top\" width=\"128\">1.0%<\/td>\n<td valign=\"top\" width=\"128\">0.8%<\/td>\n<td valign=\"top\" width=\"128\">0.6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Top 10 Google Adwords Advertisers of 2011 (Jan-Sept 2011)<\/strong><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"247\"><strong>Company<\/strong><\/td>\n<td valign=\"top\" width=\"247\"><strong>PPC Spend<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\"><\/td>\n<td valign=\"top\" width=\"247\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">IAC\/Interactive Corp<\/td>\n<td valign=\"top\" width=\"247\">$174,231,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">Amazon.com<\/td>\n<td valign=\"top\" width=\"247\">$118,501,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">AT&amp;T<\/td>\n<td valign=\"top\" width=\"247\">$115,564,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">Expedia<\/td>\n<td valign=\"top\" width=\"247\">$92,163,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">Experian Group<\/td>\n<td valign=\"top\" width=\"247\">$79,281,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">Microsoft Corp<\/td>\n<td valign=\"top\" width=\"247\">$70,943,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">eBay<\/td>\n<td valign=\"top\" width=\"247\">$70,554,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">Priceline.com<\/td>\n<td valign=\"top\" width=\"247\">$67,616,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">Capital One Financial Corp.<\/td>\n<td valign=\"top\" width=\"247\">$57,080,000<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"247\">State Farm Mutual Auto Ins. Co.<\/td>\n<td valign=\"top\" width=\"247\">$54,507,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Top 10 Industries that in Spent the Most On Google Ads 2011<\/strong><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"254\"><strong>Industry<\/strong><\/td>\n<td valign=\"top\" width=\"254\"><strong>Amount Spent on Google Ads ( In Billions)<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\"><\/td>\n<td valign=\"top\" width=\"254\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Finance and Insurance<\/td>\n<td valign=\"top\" width=\"254\">4.0<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Retailers and General Merchandise<\/td>\n<td valign=\"top\" width=\"254\">2.8<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Travel and Tourism<\/td>\n<td valign=\"top\" width=\"254\">2.4<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Jobs &amp; Education<\/td>\n<td valign=\"top\" width=\"254\">2.2<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Home &amp; Garden<\/td>\n<td valign=\"top\" width=\"254\">2.1<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Computers and Consumer Electronics<\/td>\n<td valign=\"top\" width=\"254\">2.0<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Vehicles<\/td>\n<td valign=\"top\" width=\"254\">2.0<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Internet &amp; Telecom<\/td>\n<td valign=\"top\" width=\"254\">1.7<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Business &amp; Industrial<\/td>\n<td valign=\"top\" width=\"254\">1.6<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"254\">Occasions &amp; Gifts<\/td>\n<td valign=\"top\" width=\"254\">1.2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Video Advertising<\/strong><\/p>\n<p>181 million U.S. Internet users watched nearly 37 billion online content videos and more than 10 billion video ads in May 2012.<br \/>\n21.6% of online videos viewed were video ads, representing more than 1 in 5 videos viewed online.<\/p>\n<p>The average viewer watched 21.9 hours of online video content. Video ads accounted for 1.9 percent of all minutes spent viewing video online.<\/p>\n<p>Average conversion rates for online video increased 10% from 39.9% to 43.9% during Q4 2011.<\/p>\n<p>The duration of the average online content video was 6.5 minutes, while the average online video ad was 0.4 minutes<\/p>\n<p><strong>Top U.S. Online Video Ad Properties Ranked by Video Ads Viewed (May 2012)<\/strong><\/p>\n<table border=\"1\" width=\"547\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"169\">Video Property<\/td>\n<td valign=\"top\" width=\"107\">Ad Videos Views ( In Millions)<\/td>\n<td valign=\"top\" width=\"138\">Total Ad Minutes (in Millions)<\/td>\n<td valign=\"top\" width=\"133\">Frequency ( Ad Videos Per Viewer)<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\"><\/td>\n<td valign=\"top\" width=\"107\"><\/td>\n<td valign=\"top\" width=\"138\"><\/td>\n<td valign=\"top\" width=\"133\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Hulu<\/td>\n<td valign=\"top\" width=\"107\">1,666,846<\/td>\n<td valign=\"top\" width=\"138\">725<\/td>\n<td valign=\"top\" width=\"133\">55.5<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Google Sites<\/td>\n<td valign=\"top\" width=\"107\">1,385,273<\/td>\n<td valign=\"top\" width=\"138\">143<\/td>\n<td valign=\"top\" width=\"133\">18.6<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Brightroll video network<\/td>\n<td valign=\"top\" width=\"107\">1,130,983<\/td>\n<td valign=\"top\" width=\"138\">673<\/td>\n<td valign=\"top\" width=\"133\">10.3<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Adap.tv<\/td>\n<td valign=\"top\" width=\"107\">966,204<\/td>\n<td valign=\"top\" width=\"138\">556<\/td>\n<td valign=\"top\" width=\"133\">13.1<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Tubemogul<\/td>\n<td valign=\"top\" width=\"107\">896,787<\/td>\n<td valign=\"top\" width=\"138\">259<\/td>\n<td valign=\"top\" width=\"133\">17.4<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Specific Media<\/td>\n<td valign=\"top\" width=\"107\">751,542<\/td>\n<td valign=\"top\" width=\"138\">359<\/td>\n<td valign=\"top\" width=\"133\">7.7<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Tremor Video<\/td>\n<td valign=\"top\" width=\"107\">725,944<\/td>\n<td valign=\"top\" width=\"138\">408<\/td>\n<td valign=\"top\" width=\"133\">14.1<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">SpotXchange<\/td>\n<td valign=\"top\" width=\"107\">615,290<\/td>\n<td valign=\"top\" width=\"138\">326<\/td>\n<td valign=\"top\" width=\"133\">13.5<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">Auditude<\/td>\n<td valign=\"top\" width=\"107\">569,862<\/td>\n<td valign=\"top\" width=\"138\">219<\/td>\n<td valign=\"top\" width=\"133\">11.6<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"169\">ESPN<\/td>\n<td valign=\"top\" width=\"107\">490,103<\/td>\n<td valign=\"top\" width=\"138\">169<\/td>\n<td valign=\"top\" width=\"133\">28.6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Display Advertising<\/strong><\/p>\n<p>Facebook Delivers 1 out of every 4 Display Ads<\/p>\n<p>Top 10 US Online Display Ad Publishers by Number of Impressions<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"213\">Ad Published<\/td>\n<td valign=\"top\" width=\"213\">Number of Impressions (in Millions)<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\"><\/td>\n<td valign=\"top\" width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Facebook<\/td>\n<td valign=\"top\" width=\"213\">1,343,170<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Yahoo Sites<\/td>\n<td valign=\"top\" width=\"213\">528,993<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Microsoft Sites<\/td>\n<td valign=\"top\" width=\"213\">215,650<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Google Sites<\/td>\n<td valign=\"top\" width=\"213\">173,929<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">AOL Inc<\/td>\n<td valign=\"top\" width=\"213\">131,373<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Turner Digital Network<\/td>\n<td valign=\"top\" width=\"213\">73,588<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Glam\u00a0 Media<\/td>\n<td valign=\"top\" width=\"213\">54,810<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">ESPN<\/td>\n<td valign=\"top\" width=\"213\">47,096<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Viacom Posts<\/td>\n<td valign=\"top\" width=\"213\">38,532<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">eBay<\/td>\n<td valign=\"top\" width=\"213\">34,464<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Top 10 US Online Display Advertisers of 2011 by Number of Impressions <\/strong><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"213\">Advertisers<\/td>\n<td valign=\"top\" width=\"213\">Number of Impressions (in Millions)<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\"><\/td>\n<td valign=\"top\" width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">AT&amp;T Inc<\/td>\n<td valign=\"top\" width=\"213\">195,792<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Experian Interactive<\/td>\n<td valign=\"top\" width=\"213\">67,565<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Verizon Communications<\/td>\n<td valign=\"top\" width=\"213\">49,481<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Scottrade Inc<\/td>\n<td valign=\"top\" width=\"213\">44,031<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Google Inc<\/td>\n<td valign=\"top\" width=\"213\">40,454<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Microsoft Corporation<\/td>\n<td valign=\"top\" width=\"213\">38,662<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Netflix Inc<\/td>\n<td valign=\"top\" width=\"213\">36,991<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Ebay Inc<\/td>\n<td valign=\"top\" width=\"213\">32,302<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Progressive Corporation<\/td>\n<td valign=\"top\" width=\"213\">30,042<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">InteractiveCorp (IAC)<\/td>\n<td valign=\"top\" width=\"213\">29,403<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Social Media Ad Spending<\/strong><\/p>\n<p>U.S. social media ad spending will reach $9.8 billion in 2016<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"137\">Year<\/td>\n<td valign=\"top\" width=\"135\">National\u00a0 Ad Spend (in Billions)<\/td>\n<td valign=\"top\" width=\"135\">Local Ad Spend (in Billions)<\/td>\n<td valign=\"top\" width=\"139\">Total Spend \u00a0(in Billions)<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"137\"><\/td>\n<td valign=\"top\" width=\"135\"><\/td>\n<td valign=\"top\" width=\"135\"><\/td>\n<td valign=\"top\" width=\"139\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"137\">2011<\/td>\n<td valign=\"top\" width=\"135\">3.0<\/td>\n<td valign=\"top\" width=\"135\">0.84<\/td>\n<td valign=\"top\" width=\"139\">3.8<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"137\">2012<\/td>\n<td valign=\"top\" width=\"135\">3.6<\/td>\n<td valign=\"top\" width=\"135\">1.2<\/td>\n<td valign=\"top\" width=\"139\">4.8<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"137\">2013<\/td>\n<td valign=\"top\" width=\"135\">4.4<\/td>\n<td valign=\"top\" width=\"135\">1.5<\/td>\n<td valign=\"top\" width=\"139\">5.9<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"137\">2014<\/td>\n<td valign=\"top\" width=\"135\">5.0<\/td>\n<td valign=\"top\" width=\"135\">2.0<\/td>\n<td valign=\"top\" width=\"139\">7.0<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"137\">2015<\/td>\n<td valign=\"top\" width=\"135\">5.8<\/td>\n<td valign=\"top\" width=\"135\">2.5<\/td>\n<td valign=\"top\" width=\"139\">8.3<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"137\">2016<\/td>\n<td valign=\"top\" width=\"135\">6.7<\/td>\n<td valign=\"top\" width=\"135\">3.1<\/td>\n<td valign=\"top\" width=\"139\">9.8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Detailed Infographic covering the latest US Online Ad Spending Statistics for Search Engines, Online Display Advertising, Online Video Ads and Social Media Ad Spending Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code &lt;a href=&#8221;https:\/\/www.invespcro.com\/us-ad-spending.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/us-ad-spending.jpg&#8221; alt=&#8221;US Online Ad Spending Statistics&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt; &lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt; US [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[227,228,229,100],"class_list":["post-1974","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-display-advertising","tag-online-ad-spending","tag-search-engine-ad-spending","tag-social-media-ad-spending"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/1974\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=1974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}